---
title: "Kerosene — $480K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/kerosene"
last_updated: "2026-08-11T01:19:46.389Z"
locale: en
meta:
description: "Niche score 46/100 · $480K/yr market · 317K searches/yr · $45.78 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $480K/yr market · 317K searches/yr · $45.78 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Kerosene — $480K/yr Amazon US Niche (2026) - Flapen"
---
# **kerosene**
**Skip it**
Soft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Market size 59Growth 0Conversion 41Competition 30Returns 97Price range 56Avg price 95Brand share 48Review moat 56Quality gap 40
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.78**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$480K**
$480K/yr · 317K searches
**Review moat**
**Good****1,258.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$12.16–$163.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-61.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kerosene is a $480K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerosene market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$572K–$687K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#14,183**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- Coleman27% - KLEAN-STRIP15% - Sunnyside Corporation14% - Lamplight11% - Firefly10% - Gas One8% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/kerosene/trend)
## **Top kerosene search terms**
- **kerosene**185K/yr-51.0%3.2% conv. - **kerosene fuel**84K/yr-69.5%2.6% conv. - **k1 kerosene**12K/yr-78.1%2.1% conv. - **kerosine**3K/yr-41.3%1.7% conv. - **1k kerosene**3K/yr-65.9%2.3% conv. - **kerosene 5 gallon**3K/yr-50.6%0.0% conv. - **klean heat kerosene**9K/yr-93.3%2.0% conv. - **kerosene heater fuel**3K/yr-65.0%1.5% conv. - **k1 kerosene heater fuel**6K/yr-94.9%1.0% conv. - **kerosene fuel 5 gallon**3K/yr-87.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/kerosene/search-terms)
## **Top kerosene products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$96K30%$144K40%$192K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coleman 32oz Kerosene Fuel Perfect for Camping Cooking Lighting Heating Cleaning and Great for Stoves Lanterns Tiki Torches**Coleman**$13.05**4.5★635 rev](https://www.amazon.com/dp/B004GCBQMY) [2**Sunnyside Corporation 80132 1-Quart Kerosene**Sunnyside Corporation**$20.08**4.3★154 rev](https://www.amazon.com/dp/B0019C60MU) [3**Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)**Lamplight**$13.80**4.7★8,232 rev](https://www.amazon.com/dp/B005CBWIMK) [4**Klean Strip Kerosene Alternative for Lamps/Stoves 1 Gallon - Pack of 4**KLEAN-STRIP**$65.67**4.5★259 rev](https://www.amazon.com/dp/B0187MQ4R0) [5**GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging**Gas One**$25.42**4.7★2,538 rev](https://www.amazon.com/dp/B0C6YTLX1B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging**Gas One**$25.42**2,538 rev3y ago](https://www.amazon.com/dp/B0C6YTLX1B) [**2 Set- Klean-Strip Klean Heat Kerosene Alt 1 Gallon**Klean-Strip Green**$40.14**19 rev4y ago](https://www.amazon.com/dp/B0B6LV96Z4) [**Alliance Chemical K1 Kerosene Fuel for Kerosene Heaters - 5 Gallon - Premium Quality K1 for Reliable Heating**Alliance Chemical**$163.22**39 rev5y ago](https://www.amazon.com/dp/B098BLMDQM) [**W. M. Barr & Company Inc KleanHeat Lamp Fuel for Kerosene Heaters and Oil Lamps Four 120 oz Jugs**W. M. Barr & Company Inc**$92.55**39 rev7y ago](https://www.amazon.com/dp/B07NP5HKC6) [**KLEAN-STRIP Klean Heat Kerosene Alt. 1 Gallon**KLEAN-STRIP**$15.55**839 rev9y ago](https://www.amazon.com/dp/B00CP71MZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coleman 32oz Kerosene Fuel Perfect for Camping Cooking Lighting Heating Cleaning and Great for Stoves Lanterns Tiki Torches**Coleman**$13.05**4.5★**▲ 289%**](https://www.amazon.com/dp/B004GCBQMY) [**Sunnyside Corporation 80132 1-Quart Kerosene**Sunnyside Corporation**$20.08**4.3★**▲ 196%**](https://www.amazon.com/dp/B0019C60MU) [**Firefly Fuel Clean - Clean Burning Lamp Oil - Smokeless 1 Gallon**Firefly**$40.23**4.6★**▲ 180%**](https://www.amazon.com/dp/B00M5F9VU8) [**Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)**Lamplight**$13.80**4.7★**▲ 129%**](https://www.amazon.com/dp/B005CBWIMK) [**GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging**Gas One**$25.42**4.7★**▲ 75%**](https://www.amazon.com/dp/B0C6YTLX1B)
**~~View all trending →~~**
## **What buyers say about kerosene**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“it burns clean no yucky smell”*
**Value For Money**13%
*“Good Value”*
**Advertised Vs Actual Product**13%
*“Works great, as expected”*
**Quality-Overall**11%
*“Good quality”*
**Ease Of Cleaning**10%
*“Works great, Burns clean”*
**Fire Resistance**8%
*“So far it is really good I will buy it again it burns clean”*
**Efficiency**6%
*“Good and functional”*
**Size-Overall**3%
*“This bottle was ample size for several uses”*
**Brightness/Shine/Glow**3%
*“Burns Clean and Bright”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**23%
*“It smokes and smells like gas”*
**Flammable**14%
*“It burns,”*
**Leak-Proof**13%
*“Also leaky”*
**Value For Money**9%
*“Could be cheaper”*
**Advertised Vs Actual Product**5%
*“Not complete description”*
**Functionality-Overall**4%
*“It gummed up my burners. This product produces so little btu. Then it gummed up.”*
**Size-Overall**3%
*“It's too big for small wick holders”*
**Suitable For Indoor**3%
*“NOT FOR INDOOR USE”*
**Design-Overall**3%
*“TERRIBLE container design for pouring -- and the work-around squirt top is no better”*
**Ease Of Use**3%
*“It was crushed wasnt able to open it”*
### **Top return reasons **
**Functionality-Overall**17%
**Leak-Proof**15%
**Value For Money**14%
**Advertised Vs Actual Product**14%
**Size-Overall**10%
**Flammable**7%
**Smell**7%
**Compatibility-Overall**4%
**Ease Of Use**2%
**Heating**2%
## **Common questions**
- **Is kerosene profitable to sell on Amazon United States?**
- The niche generates $480K/yr across 13 tracked products. 90-day search growth is -61.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the kerosene niche?**
- 10 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in kerosene?**
- Top complaints mined from reviews: Smell, Flammable, Leak-Proof. The return rate is 0.6%.
- **When does demand for kerosene peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the kerosene niche?**
- Listings span $12.16–$163.22; the average listing price is $45.78 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.
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