---
title: "Search terms — kentucky derby games - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/kentucky-derby-games/search-terms"
last_updated: "2026-08-06T21:09:40.136Z"
locale: en
meta:
  description: "Niche score 64/100 · $31K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $31K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kentucky derby games - Flapen"
---

# **kentucky derby games**

**Worth a look**

Shows a sweet-spot price point ($23.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 74Conversion 50Competition 81Returns 63Price range 69Avg price 95Brand share 88Review moat 92Quality gap 68

**Avg price**

**Incredible****$23.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****164.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Growth**

**Good****+58.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$5.52–$128.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$31K**

$31K/yr · 33K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms