---
title: "Kentucky Derby Games — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/kentucky-derby-games"
last_updated: "2026-08-11T10:18:09.815Z"
locale: en
meta:
description: "Niche score 64/100 · $31K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $31K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kentucky Derby Games — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **kentucky derby games**
**Worth a look**
Shows a sweet-spot price point ($23.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 74Conversion 50Competition 81Returns 63Price range 69Avg price 95Brand share 88Review moat 92Quality gap 68
**Avg price**
**Incredible****$23.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****164.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Growth**
**Good****+58.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.52–$128.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 33K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, kentucky derby games is a $31K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kentucky derby games market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$29K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#2,307**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**47%**
Top 20: 80%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**42%**
- Big Dot of Happiness18% - --11% - Fancy Land10% - Partico9% - MUOUAKATE5% - SWOOC4%
## **Demand**
Weekly Amazon search volume, last 12 weeks — +58.7% search growth over the last 90 days.
7K5KMay '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/kentucky-derby-games/trend)
## **Top kentucky derby games search terms**
- **kentucky derby games**8K/yr+60.3%3.3% conv. - **derby games**6K/yr+186.5%2.5% conv. - **kentucky derby party games**6K/yr+17.8%2.4% conv. - **kentucky derby games for adults**5K/yr+23.2%3.4% conv. - **kentucky derby game**5K/yr+49.9%3.0% conv. - **derby game**4K/yr+79.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/kentucky-derby-games/search-terms)
## **Top kentucky derby games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9356%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Westminster Desktop Derby Racing Game by Westminster Inc.**--**$22.32**4.4★142 rev](https://www.amazon.com/dp/B013TS789U) [2**Partico Kentucky Derby Bingo Cards**Partico**$12.69**4.2★8 rev](https://www.amazon.com/dp/B0GTNMRWTL) [3**Derby Games for Family Adults Horse Racing Party Activities 50 Paper Horse Racing Cards Derby Horse Racing Hunt Game Spring Classroom Activities Office Games -24 Players (Horse Racing Hunt)**MUOUAKATE**$8.57**5.0★6 rev](https://www.amazon.com/dp/B0GFDLTY8N) [4**Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set**SWOOC**$35.58**4.4★1,639 rev](https://www.amazon.com/dp/B09K4J38Y8) [5**Civaner 33 Pcs Derby Decorations Pin the Tail on the Horse Game Kit with 1 Poster 30 Horse Tails & 2 Polyester Eye Masks Party Games for Derby Western Cowboy Party Supplies**Civaner**$9.91**3.9★8 rev](https://www.amazon.com/dp/B0G58YBXLH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Partico Kentucky Derby Bingo Cards**Partico**$12.69**8 rev4mo ago](https://www.amazon.com/dp/B0GTNMRWTL) [**Derby Horse Racing Scratch-Off Game Cards 72 Pcs Party Game Set for Racing Party Activity Derby Day Supplies Decorations Interactive Guest Entertainment**tineit**$7.81**16 rev5mo ago](https://www.amazon.com/dp/B0GJRR4C3S) [**Big Dot of Happiness Derby Horse Race Game Bundle Pack 4 Different Kentucky Party Activities (10 Cards Each) - Pick Your Racehorse Whats Your Horse Name Derby This or That Derby Scavenger Hunt**Big Dot of Happiness**$14.71**1 rev6mo ago](https://www.amazon.com/dp/B0GJ35VBNV) [**Big Dot of Happiness Derby Horse Race Pull Tabs Game Kentucky Horse Racing Themed Party Game Pickle Cards Derby Pull Tabs 3-in-a-Row - Set of 12**Big Dot of Happiness**$13.91**1 rev6mo ago](https://www.amazon.com/dp/B0GJ31MVL5) [**Derby Games for Family Adults Horse Racing Party Activities 50 Paper Horse Racing Cards Derby Horse Racing Hunt Game Spring Classroom Activities Office Games -24 Players (Horse Racing Hunt)**MUOUAKATE**$8.57**6 rev6mo ago](https://www.amazon.com/dp/B0GFDLTY8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Partico Kentucky Derby Bingo Cards**Partico**$12.69**4.2★**▲ 87%**](https://www.amazon.com/dp/B0GTNMRWTL) [**Soulchen 52 Pcs Horse Derby Bingo Game for Group Western Horse Party Dry Erase Bingo Game 24 Players Cards Cowgirl Cowboy Party Favors for Family Activities Parties Supplies**Soulchen**$7.92**1.4★**▲ 73%**](https://www.amazon.com/dp/B0G4MP1NML) [**Fancy Land Horse Bingo Games Cards 24 Player Derby Party Bingo Game Western Birthday Party Favors**Fancy Land**$6.67**4.8★**▲ 72%**](https://www.amazon.com/dp/B0G5N8H8F7) [**Horse Racing Board Game - Large 22 Inches Folding Horse Race Game Board Adult - Exciting Family Racing Set with Built-in Storage for Premium Chips 2 Sets of Cards 2 Dice and 11 Metal Derby Tokens**ATCOVE**$61.67**4.5★**▲ 70%**](https://www.amazon.com/dp/B0FMV9GL4N) [**Fancy Land 52 Pcs Horse Racing Scratch Off Cards Horse Racing Game Party Kentucky Party Supplies Derby Favors**Fancy Land**$6.89**4.3★**▲ 50%**](https://www.amazon.com/dp/B0DKNJ4RHP)
**~~View all trending →~~**
## **What buyers say about kentucky derby games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**45%
*“Great Fun”*
**Quality-Overall**15%
*“The cards themselves are very nice”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Good Value”*
**Advertised Vs Actual Product**3%
*“Product is as advertised”*
**Gifting Purpose**3%
*“Boss gift”*
**Durability**2%
*“Board and pieces are durable”*
**Design-Overall**2%
*“The vintage design is charming”*
**Storage Capacity**2%
*“There is a nice bag for easy storage”*
**Material Quality**2%
*“Quality materials”*
### **What buyers complain about **
**Quality-Overall**21%
*“bad quality item that is not completely random”*
**Value For Money**6%
*“So expensive”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions Lack Details”*
**Size-Overall**6%
*“The board game itself is a bit large”*
**Advertised Vs Actual Product**5%
*“This set definitely does not fit that description”*
**Adhesion/Stickiness**4%
*“nothing a little super glue wont fix”*
**Fun/Entertainment Experience**4%
*“No fun”*
**Functionality-Overall**3%
*“it didnt work at all”*
**Durability**3%
*“Broke after the first use”*
**Thickness**2%
*“The 50 cards in the set feel thick”*
### **Top return reasons **
**Size-Overall**32%
**Functionality-Overall**11%
**Defective Material/Parts**10%
**Quality-Overall**8%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Degree Of Motion**3%
**Instructions/User Manual/Troubleshooting**3%
**Fun/Entertainment Experience**2%
**Product Condition**2%
## **Common questions**
- **Is kentucky derby games profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 47 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +58.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the kentucky derby games niche?**
- 32 brands and 51 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in kentucky derby games?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 2.5%.
- **What does it cost to enter the kentucky derby games niche?**
- Listings span $5.52–$128.06; the average listing price is $23.40 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.
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