---
title: "Jumbo Incense Sticks — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/jumbo-incense-sticks"
last_updated: "2026-08-06T03:42:11.885Z"
locale: en
meta:
description: "Niche score 54/100 · $72K/yr market · 97K searches/yr · $21.35 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $72K/yr market · 97K searches/yr · $21.35 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Jumbo Incense Sticks — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **jumbo incense sticks**
**Worth a look**
Shows low returns (0.5%), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 39Conversion 43Competition 56Returns 98Price range 74Avg price 91Brand share 74Review moat 32Quality gap 57
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.09–$121.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,285.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$72K**
$72K/yr · 97K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, jumbo incense sticks is a $72K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jumbo incense sticks market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$107K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**34%**
- Blunt Black19% - Blunteffects17% - Aroma Valley10% - EngooBoly8% - Eastern Wind6% - Krishnascents5%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +10.9% search growth over the last 90 days.
2K2KPrime Day '25 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/jumbo-incense-sticks/trend)
## **Top jumbo incense sticks search terms**
- **jumbo incense sticks**26K/yr+11.1%2.1% conv. - **large incense sticks**12K/yr+21.2%3.6% conv. - **long burning incense**9K/yr-4.1%2.4% conv. - **19 inch incense sticks**6K/yr+6.3%3.2% conv. - **long lasting incense sticks**6K/yr-1.3%2.7% conv. - **jumbo incense**5K/yr+24.2%1.6% conv. - **long incense sticks**5K/yr+11.9%3.2% conv. - **thick incense sticks**5K/yr-1.2%1.6% conv. - **long burning incense sticks**4K/yr+25.7%3.4% conv. - **hand dipped incense sticks**5K/yr-0.5%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/jumbo-incense-sticks/search-terms)
## **Top jumbo incense sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blunteffects Hand-Dipped Incense Sticks - Premium 144-Pack Variety Set 12 Different Scents 11 Long USA-Made Aromatherapy with Long Burn Time (12 Pack 144 Total Sticks)**Blunteffects**$21.55**4.6★8,394 rev](https://www.amazon.com/dp/B08QG1BZRD) [2**Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 6 Assorted Scents**Blunt Black**$22.38**4.5★128 rev](https://www.amazon.com/dp/B0DD9TQSM3) [3**Oud Agarwood Incense Sticks - Artisan Luxury Masala Incense - Exotic Divine**Aroma Valley**$14.16**4.5★1,071 rev](https://www.amazon.com/dp/B094XY4HK4) [4**4 hours large lavender incense stickjumbo outdoor incense 21 pack 300g**Eastern Wind**$17.82**4.0★169 rev](https://www.amazon.com/dp/B0DHLCHC42) [5**Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 4 Assorted Scents**Blunt Black**$16.30**4.3★63 rev](https://www.amazon.com/dp/B0DD98S2P1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top 5 Jumbo Incense Sticks 19 Inch Variety Set Bulk 150 Pack - 5 Bundles of 30 Sticks Per Bundle 19 - Dragons Blood Frankincense and Myrrh Lavender Nag Champa and Sandalwood.**Plant Guru**$39.81**32 rev6mo ago](https://www.amazon.com/dp/B0GL8YDG68) [**Krishnascents Blunt Black Incense Sticks 12 Assorted Packs 144 Count**Krishnascents**$10.06**355 rev1y ago](https://www.amazon.com/dp/B0FJL67C4N) [**4 hours large lavender incense stickjumbo outdoor incense 21 pack 300g**Eastern Wind**$17.82**169 rev1y ago](https://www.amazon.com/dp/B0DHLCHC42) [**Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 6 Assorted Scents**Blunt Black**$22.38**128 rev1y ago](https://www.amazon.com/dp/B0DD9TQSM3) [**Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 4 Assorted Scents**Blunt Black**$16.30**63 rev1y ago](https://www.amazon.com/dp/B0DD98S2P1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 6 Assorted Scents**Generic**$20.10**4.8★**▲ 267%**](https://www.amazon.com/dp/B0GYLDQGSH) [**Top 5 Jumbo Incense Sticks 19 Inch Variety Set Bulk 150 Pack - 5 Bundles of 30 Sticks Per Bundle 19 - Dragons Blood Frankincense and Myrrh Lavender Nag Champa and Sandalwood.**Plant Guru**$39.81**4.9★**▲ 197%**](https://www.amazon.com/dp/B0GL8YDG68) [**Citronella Exotic Incense Sticks Jumbo 19 Inch Long - Bulk 1 Bundle 27 to 30 Sticks - Natural 19 Extra Large with A Smooth Aroma that Burns for 3 to 4 Hours Each.**Plant Guru**$19.62**4.7★**▲ 115%**](https://www.amazon.com/dp/B097KQ4ZVH) [**Tulasi Blunt Action Incense Sticks 12 Packs 144Pc Long Lasting Fragrance Natural Essential Oils Hand Rolled Incense Sticks for Aromatherapy Relaxing Yoga Meditation Prayer**Tulasi**$15.14**4.5★**▲ 72%**](https://www.amazon.com/dp/B0CP7BM899) [**Krishnascents Blunt Black Incense Sticks 12 Assorted Packs 144 Count**Krishnascents**$10.06**4.3★**▲ 61%**](https://www.amazon.com/dp/B0FJL67C4N)
**~~View all trending →~~**
## **What buyers say about jumbo incense sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Long lasting scent”*
**Value For Money**11%
*“Great Purchase for the Money”*
**Quality-Overall**10%
*“The quality is always consistent”*
**Durability**2%
*“Overall, a reliable incense option with a long-lasting, enjoyable aroma suitable for daily use or relaxation”*
**Advertised Vs Actual Product**1%
*“Just what I wanted”*
**Fire Resistance**1%
*“The burn is great”*
**Strength**1%
*“Extremely strong”*
**Size-Overall**1%
*“The size is is good”*
**Gifting Purpose**1%
*“I love a free gift 💝 I love them”*
**Ease Of Use**0%
*“Theyre very easy to use”*
### **What buyers complain about **
**Smell**56%
*“Overpowering scent”*
**Quality-Overall**6%
*“Low quality”*
**Size-Overall**4%
*“Huge”*
**Value For Money**3%
*“Not worth the price”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Flammable**3%
*“which means they burn for quite a while”*
**Strength**2%
*“Kinda too strong”*
**Durability**2%
*“does not last”*
**Thickness**2%
*“the bundles are thick”*
**Functionality-Overall**1%
*“Doesn't stay lite”*
### **Top return reasons **
**Smell**66%
**Advertised Vs Actual Product**12%
**Size-Overall**6%
**Value For Money**4%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Flammable**2%
**Strength**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is jumbo incense sticks profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the jumbo incense sticks niche?**
- 18 brands and 58 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in jumbo incense sticks?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for jumbo incense sticks peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the jumbo incense sticks niche?**
- Listings span $7.09–$121.28; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 3,286 reviews — the moat a new listing must climb.
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