---
title: "Joyoung — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/joyoung"
last_updated: "2026-08-11T08:24:12.556Z"
locale: en
meta:
description: "Niche score 42/100 · $145K/yr market · 144K searches/yr · $145.93 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $145K/yr market · 144K searches/yr · $145.93 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Joyoung — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **joyoung**
**Skip it**
High returns (9.7%) — this niche doesn't clear our bar today.
Market size 31Growth 35Conversion 9Competition 54Returns 8Price range 10Avg price 60Brand share 52Review moat 89Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****214.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$145.93**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$145K**
$145K/yr · 144K searches
**Price range**
**Bad****$48.13–$589.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, joyoung is a $145K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **joyoung market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$146K–$182K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#861**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**23%**
- JOYOUNG42% - Bear20% - CUISINE TALENT4% - Graplife4% - Novalife4% - Milkmond4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/joyoung/trend)
## **Top joyoung search terms**
- **joyoung soy milk maker**54K/yr-3.5%0.4% conv. - **joyoung**39K/yr-11.4%0.2% conv. - **bear 8 in 1 nut milk maker machine**7K/yr+198.8%1.3% conv. - **bear electric appliance**4K/yr+169.9%0.8% conv. - **joyoung soy milk maker machine**7K/yr-3.6%0.3% conv. - **bear nut milk maker**7K/yr-21.2%1.3% conv. - **joyoung**10K/yr-0.9%0.4% conv. - **jiu yang**5K/yr-9.5%0.3% conv. - **jiuyang**5K/yr-3.8%1.0% conv. - **soy milk maker joyoung**4K/yr-15.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/joyoung/search-terms)
## **Top joyoung products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bear 8 in 1 Nut Milk Maker Machine 40oz/1.2L Soy Milk Maker with Self Clean/12H Delay/6H Keep Warm One Touch Almond Milk Maker for Homemade Oat Soup Juice Plant Based and Non Dairy Beverages**Bear**$58.99**3.8★139 rev](https://www.amazon.com/dp/B0F53RMXP1) [2**Joyoung DJ06M-D23 Mini Automatic Soymilk Maker Congee Juicer Soup (Almond)**JOYOUNG**$130.48**3.8★11 rev](https://www.amazon.com/dp/B0B84J2XY9) [3![[Joyoung DJ12U-A903SG] Fully Automatic Soy Milk Maker (120V 1.2L)](https://m.media-amazon.com/images/I/31XqdHgjNUL.jpg)**\[Joyoung DJ12U-A903SG\] Fully Automatic Soy Milk Maker (120V 1.2L)**JOYOUNG**$150.87**4.0★204 rev](https://www.amazon.com/dp/B086DCVX1S) [4**Joyoung Automatic Soy Milk Maker DJ13U-G91 With Warming Function 900-1300 ML**JOYOUNG**$178.56**4.2★190 rev](https://www.amazon.com/dp/B0778GG3FN) [5**Joyoung DJ10U-K1 Multi-Functional Soy milk Maker 4-in-1 Coffee Maker Juice Maker Electronic Water Kettle No filter Intelligent Preset Capacity Range 300-1000ML**JOYOUNG**$433.35**3.9★127 rev](https://www.amazon.com/dp/B081NJ8ZMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 in 1 Nut Milk Maker Machine 40oz Soy Milk Maker Blender Homemade Soy Milk Oat Milk Almond Milk Juice Plant Based and Non Dairy Beverages 12H Delay Start/Keep Warm/Self Cleaning White**Novalife**$52.50**32 rev3mo ago](https://www.amazon.com/dp/B0H1HP499R) [**10 in 1 Nut Milk Maker Machine 42oz IMD Screen Almond Milk Maker Soy Milk Maker with Self-Cleaning Delay Start Keep Warm Boil Water Automatic Plant-Based Milk Maker for Soybean Oat Coconut**Graplife**$48.33**33 rev4mo ago](https://www.amazon.com/dp/B0GTLM8B99) [**Brezzolife 40oz Nut Milk Maker Machine 8 in 1 Soy Milk Maker Blender**Brezzolife**$55.57**15 rev6mo ago](https://www.amazon.com/dp/B0GHXXCD2J) [**GDOR 35oz Nut Milk Maker 9-in-1 Automatic Plant Milk Machine for Almond Oat & Soy Smoothies & Juice 12 Stainless Steel Blades Keep Warm 12H Delay & Self-Clean**GDOR**$55.43**33 rev7mo ago](https://www.amazon.com/dp/B0GGQYX7FS) [**Joydeem Nut Milk Maker Machine Adjustable Temperature Control 46oz Almond Soy Oat Coconut Plant-Based Non-Dairy Beverage Blender with 12 Blades Auto Clean Boil Water Timer Keep Warm White**JOYDEEM**$82.45**30 rev11mo ago](https://www.amazon.com/dp/B0FM2KFP81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 in 1 Nut Milk Maker Machine 42oz IMD Screen Almond Milk Maker Soy Milk Maker with Self-Cleaning Delay Start Keep Warm Boil Water Automatic Plant-Based Milk Maker for Soybean Oat Coconut**Graplife**$48.33**4.0★**▲ 270%**](https://www.amazon.com/dp/B0GTLM8B99) [**8 in 1 Nut Milk Maker Machine 40oz Soy Milk Maker Blender Homemade Soy Milk Oat Milk Almond Milk Juice Plant Based and Non Dairy Beverages 12H Delay Start/Keep Warm/Self Cleaning White**Novalife**$52.50**4.3★**▲ 268%**](https://www.amazon.com/dp/B0H1HP499R) [**GDOR 35oz Nut Milk Maker 9-in-1 Automatic Plant Milk Machine for Almond Oat & Soy Smoothies & Juice 12 Stainless Steel Blades Keep Warm 12H Delay & Self-Clean**GDOR**$55.43**4.3★**▲ 267%**](https://www.amazon.com/dp/B0GGQYX7FS) [**Brezzolife 40oz Nut Milk Maker Machine 8 in 1 Soy Milk Maker Blender**Brezzolife**$55.57**4.1★**▲ 234%**](https://www.amazon.com/dp/B0GHXXCD2J) [**IAGREEA Nut Milk Maker Machine 35oz Soy/Almond/Oat Milk/Juice Maker White**IAGREEA**$48.13**4.2★**▲ 149%**](https://www.amazon.com/dp/B0CJ6NT4F8)
**~~View all trending →~~**
## **What buyers say about joyoung**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“It is super straightforward to use”*
**Quality-Overall**15%
*“The build quality seems solid too”*
**Ease Of Cleaning**14%
*“Easy to work and wash”*
**Value For Money**8%
*“Good value for the price”*
**Efficiency**5%
*“Convinced and efficient”*
**Mixing/Blending**5%
*“blends very smoothly”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Cooking Experience**4%
*“🌟 Handy Little Appliance”*
**Strength**2%
*“Powerful blender”*
**Heating**2%
*“Heats up fast”*
### **What buyers complain about **
**Durability**17%
*“Doesnt last”*
**Functionality-Overall**16%
*“Does not work as advertised”*
**Quality-Overall**9%
*“Trash”*
**Ease Of Cleaning**6%
*“Cleaning in general is also very difficult”*
**Smell**5%
*“Sometimes, it emits a burning plastic smell”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions were a bit confusing”*
**Advertised Vs Actual Product**3%
*“Does not do anything it advertises”*
**Value For Money**3%
*“A waste of money for me”*
**Mixing/Blending**2%
*“I hated the old blender method so I hesitated on this for a month”*
**Leak-Proof**2%
*“Leaking”*
### **Top return reasons **
**Functionality-Overall**27%
**Size-Overall**10%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Smell**6%
**Product Condition**5%
**Mixing/Blending**4%
**Heating**4%
**Leak-Proof**3%
**Touch/Button Controls**3%
## **Common questions**
- **Is joyoung profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the joyoung niche?**
- 16 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in joyoung?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 9.7% — above our launch gate.
- **When does demand for joyoung peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the joyoung niche?**
- Listings span $48.13–$589.29; the average listing price is $145.93 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.
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