---
title: "Jim Shore Nativity — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/jim-shore-nativity"
last_updated: "2026-08-11T08:31:16.722Z"
locale: en
meta:
description: "Niche score 22/100 · $20K/yr market · 33K searches/yr · $87.69 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 22/100 · $20K/yr market · 33K searches/yr · $87.69 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Jim Shore Nativity — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **jim shore nativity**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 32Conversion 8Competition 9Returns 41Price range 29Avg price 79Brand share 0Review moat 46Quality gap 21
**Avg price**
**Great****$87.69**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,873.43**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$24.29–$283.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 33K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, jim shore nativity is a $20K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jim shore nativity market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$22K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#17,359**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Enesco95% - Willow Tree5%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +5.5% search growth over the last 90 days.
2K2KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/jim-shore-nativity/trend)
## **Top jim shore nativity search terms**
- **jim shore nativity**17K/yr+13.7%0.0% conv. - **jim shore nativity set**11K/yr-3.6%0.6% conv. - **jim shore nativity set clearance**6K/yr+0.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/jim-shore-nativity/search-terms)
## **Top jim shore nativity products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$9K60%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Enesco Jim Shore Heartwood Creek Inspirational Reason for The Season Figurine 10pc Nativity Set- Stone Resin Hand Painted Crafted Collectible Nativity Figurines Christmas Home Decor Various Sizes**Enesco**$283.32**3.8★4 rev](https://www.amazon.com/dp/B0CV4YR338) [2**Enesco Jim Shore Heartwood Creek White Woodland Nativity Holy Family Figurine- Resin Hand Painted Crafted Collectible Decorative Figurines Christmas Home Decor Sculpture Shelf Statue Gift 8 Inch**Enesco**$68.79**4.5★17 rev](https://www.amazon.com/dp/B0CV4XJZMF) [3**Enesco Jim Shore Heartwood Creek Holy Family Diorama Lit Figurine 5.51 Inch Multicolor**Enesco**$32.28**4.9★29 rev](https://www.amazon.com/dp/B0BT7RLBHC) [4**Jim Shore Heartwood Creek Mini Stone Resin Camel Figurines Set of Two 4.25**Enesco**$39.34**4.7★502 rev](https://www.amazon.com/dp/B008EXH8N2) [5**Jim Shore Heartwood Creek Cross Nativity Scene Stone Resin Hanging Ornament 4.75**Enesco**$24.29**4.8★966 rev](https://www.amazon.com/dp/B000S0TB1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Enesco Jim Shore Heartwood Creek Inspirational Reason for The Season Figurine 10pc Nativity Set- Stone Resin Hand Painted Crafted Collectible Nativity Figurines Christmas Home Decor Various Sizes**Enesco**$283.32**4 rev2y ago](https://www.amazon.com/dp/B0CV4YR338) [**Enesco Jim Shore Heartwood Creek White Woodland Nativity Holy Family Figurine- Resin Hand Painted Crafted Collectible Decorative Figurines Christmas Home Decor Sculpture Shelf Statue Gift 8 Inch**Enesco**$68.79**17 rev2y ago](https://www.amazon.com/dp/B0CV4XJZMF) [**Enesco Jim Shore Heartwood Creek Holy Family Diorama Lit Figurine 5.51 Inch Multicolor**Enesco**$32.28**29 rev3y ago](https://www.amazon.com/dp/B0BT7RLBHC) [**Enesco Jim Shore Heartwood Creek Blessings from Bethlehem Nativity Set 9.05 Inch Multicolor**Enesco**$101.12**7 rev4y ago](https://www.amazon.com/dp/B09STSZYND) [**Jim Shore Heartwood Creek Mini Stone Resin Camel Figurines Set of Two 4.25**Enesco**$39.34**502 rev15y ago](https://www.amazon.com/dp/B008EXH8N2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Enesco Jim Shore Heartwood Creek White Woodland Nativity Holy Family Figurine- Resin Hand Painted Crafted Collectible Decorative Figurines Christmas Home Decor Sculpture Shelf Statue Gift 8 Inch**Enesco**$68.79**4.5★**▲ 47%**](https://www.amazon.com/dp/B0CV4XJZMF) [**Willow Tree The Holy Family Mary Holding Jesus and Joseph Richly Colored and Carved Foundation Piece for Nativity Collection Sculpted Hand-Painted Figure**Willow Tree**$64.67**4.9★**▲ 37%**](https://www.amazon.com/dp/B0054L3DWW) [**Enesco Jim Shore Heartwood Creek Inspirational Reason for The Season Figurine 10pc Nativity Set- Stone Resin Hand Painted Crafted Collectible Nativity Figurines Christmas Home Decor Various Sizes**Enesco**$283.32**3.8★**▲ 16%**](https://www.amazon.com/dp/B0CV4YR338) [**Jim Shore Heartwood Creek Cross Nativity Scene Stone Resin Hanging Ornament 4.75**Enesco**$24.29**4.8★**▼ 12%**](https://www.amazon.com/dp/B000S0TB1Q) [**Jim Shore Heartwood Creek Mini Stone Resin Camel Figurines Set of Two 4.25**Enesco**$39.34**4.7★**▼ 25%**](https://www.amazon.com/dp/B008EXH8N2)
**~~View all trending →~~**
## **What buyers say about jim shore nativity**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**50%
*“Beautiful Gift”*
**Durability**50%
*“Love it beautiful keeping out year round”*
### **What buyers complain about **
**Size-Overall**100%
*“Very small”*
### **Top return reasons **
**Defective Material/Parts**30%
**Shape/Style**20%
**Size-Overall**20%
**Material Quality**10%
**Cushion**10%
**Weight Light**10%
## **Common questions**
- **Is jim shore nativity profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 7 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (22/100).
- **How competitive is the jim shore nativity niche?**
- 2 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jim shore nativity?**
- Top complaints mined from reviews: Size-Overall. The return rate is 3.7%.
- **What does it cost to enter the jim shore nativity niche?**
- Listings span $24.29–$283.32; the average listing price is $87.69 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.
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