---
title: "Jello Mold — $500K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/jello-mold"
last_updated: "2026-08-11T09:19:17.382Z"
locale: en
meta:
description: "Niche score 51/100 · $500K/yr market · 1.8M searches/yr · $16.30 avg price. Soft demand (-20.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 51/100 · $500K/yr market · 1.8M searches/yr · $16.30 avg price. Soft demand (-20.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Jello Mold — $500K/yr Amazon US Niche (2026) - Flapen"
---
# **jello mold**
**Worth a look**
Shows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-20.6% this quarter) keeps it on the watch list.
Market size 60Growth 15Conversion 22Competition 68Returns 50Price range 71Avg price 78Brand share 82Review moat 48Quality gap 45
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.30**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.69–$32.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$500K**
$500K/yr · 1.8M searches
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,721.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jello mold is a $500K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jello mold market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$489K–$652K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#345**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**53%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**40%**
- O'CREME21% - To encounter10% - Tongjude8% - PADELE7% - SmartKitch7% - Sakolla7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
50K30KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/jello-mold/trend)
## **Top jello mold search terms**
- **moldes para gelatinas**587K/yr-25.0%0.7% conv. - **jello mold**273K/yr-26.9%1.7% conv. - **jello molds**143K/yr-0.9%1.1% conv. - **molde para gelatina**91K/yr-11.0%0.9% conv. - **gelatin molds**82K/yr-0.1%1.2% conv. - **mini flan molds**54K/yr-7.6%1.2% conv. - **moldes de silicona para gelatina**74K/yr-31.4%0.7% conv. - **jello molds silicone**65K/yr-25.0%1.5% conv. - **moldes para gelatina**41K/yr-9.5%0.5% conv. - **moldes para mini chocoflan**115K/yr-54.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/jello-mold/search-terms)
## **Top jello mold products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$25K10%$50K15%$75K20%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OCREME Mini Cake Pan Silicone Baking Mold Non-Stick 25 Pack**O'CREME**$19.11**4.6★6,344 rev](https://www.amazon.com/dp/B084ZYR6B6) [2**To encounter 24Pack Silicone Molds Nonstick 3 inches Donut Mold Silicone Baking Cups Donut Pan Muffin Jello Bagel Pan Oven- Microwave- Dishwasher Safe**To encounter**$13.74**4.4★9,792 rev](https://www.amazon.com/dp/B088MB5731) [3**PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue**PADELE**$9.98**4.5★1,271 rev](https://www.amazon.com/dp/B0DBV3MNXZ) [4**SmartKitch Jello Molds 3pcs Silicone Fluted Tube Cake Pans 6 Cavity Heritage Silicone Mold for Baking Non Stick Fancy Molds (Pink+Blue+Gray Fluted Tube)**SmartKitch**$11.97**4.3★464 rev](https://www.amazon.com/dp/B0CYP253WL) [5**Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan**Novery**$10.06**4.7★2,802 rev](https://www.amazon.com/dp/B0D9YJFJRP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack**Vinino**$9.11**35 rev3mo ago](https://www.amazon.com/dp/B0GF7LZZ6M) [**Annewbin 3Pcs Silicone Baking Cake Pan 6-Cavity Nonstick Baking Molds Mini Jello Molds Silicone Mini Fluted Cake Pans Cupcake Mold for chocolate Donut Jelly**Annewbin**$11.34**78 rev1y ago](https://www.amazon.com/dp/B0FGYBS1NY) [**FunSiltasy 10 Inch Silicone Cake With 8 Inch Pan Set (2 Pack) - Nonstick Baking Mold for Pound Cake Jello Bread & Brownies Dishwasher Safe**FunSiltasy**$7.69**115 rev1y ago](https://www.amazon.com/dp/B0FD9D4924) [**Findful 25-Pack Mini Cake Pans for Baking - 4 Inch Cake Pan Silicone silicone baking mold - Reusable jello mold for Pumpkin Cake Jelly Brownies Ease of cleaning**Findful**$15.59**431 rev1y ago](https://www.amazon.com/dp/B0DM8RXTSC) [**Tupperware Jel Ring Mold 6 cups in Lilac purple**Tupperware**$31.86**95 rev1y ago](https://www.amazon.com/dp/B0DHY4QRW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack**Vinino**$9.11**4.6★**▲ 413%**](https://www.amazon.com/dp/B0GF7LZZ6M) [**Tupperware Jel Ring Dishwasher Safe and BPA Free (1.3 L)**Tupperware**$29.44**4.4★**▲ 155%**](https://www.amazon.com/dp/B0DF2D6XDN) [**Annewbin 3Pcs Silicone Baking Cake Pan 6-Cavity Nonstick Baking Molds Mini Jello Molds Silicone Mini Fluted Cake Pans Cupcake Mold for chocolate Donut Jelly**Annewbin**$11.34**4.5★**▲ 127%**](https://www.amazon.com/dp/B0FGYBS1NY) [**Home-X Set of 6 Small Plastic Cups with Lids - Reusable Plastic Dessert Molds for Jello Gelatin Ice Cream - Food and Dishwasher Safe Small Freezer Containers for Making Desserts**Home-X**$13.98**4.4★**▲ 46%**](https://www.amazon.com/dp/B07NJYTXYY) [**PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue**PADELE**$9.98**4.5★**▲ 42%**](https://www.amazon.com/dp/B0DBV3MNXZ)
**~~View all trending →~~**
## **What buyers say about jello mold**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**16%
*“I love to bake cakes”*
**Quality-Overall**14%
*“Good quality baking cake pan”*
**Size-Overall**9%
*“Good size”*
**Ease Of Cleaning**8%
*“Cleans easily”*
**Ease Of Use**8%
*“Easy to Use”*
**Value For Money**6%
*“Good for the money”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Non-Stick Coating**3%
*“Good size, and the non-stick surface works well”*
**Adhesion/Stickiness**3%
*“The pans stick”*
**Color**3%
*“colors are cute”*
### **What buyers complain about **
**Size-Overall**14%
*“Not a good size”*
**Strength**12%
*“Kind of flimsy”*
**Quality-Overall**8%
*“Not good quality and very flimsy and a few came broken”*
**Adhesion/Stickiness**7%
*“Sticky pan”*
**Material Quality**5%
*“Very cheap material”*
**Ease Of Use**5%
*“a little difficult to work with”*
**Thickness**4%
*“It is thicker”*
**Functionality-Overall**3%
*“These cake pans do not work”*
**Non-Stick Coating**3%
*“Also after second wash some of the coating started coming off”*
**Cooking Experience**2%
*“A very different cooking experience”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Strength**4%
**Value For Money**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Thin**2%
**Adhesion/Stickiness**2%
**Product Condition**1%
## **Common questions**
- **Is jello mold profitable to sell on Amazon United States?**
- The niche generates $500K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the jello mold niche?**
- 22 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in jello mold?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.0%.
- **When does demand for jello mold peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the jello mold niche?**
- Listings span $7.69–$32.83; the average listing price is $16.30 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.
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