---
title: "Jasmine Diffuser — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/jasmine-diffuser"
last_updated: "2026-08-11T18:04:51.117Z"
locale: en
meta:
description: "Niche score 43/100 · $74K/yr market · 91K searches/yr · $17.20 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $74K/yr market · 91K searches/yr · $17.20 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Jasmine Diffuser — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **jasmine diffuser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 35Conversion 56Competition 25Returns 88Price range 74Avg price 81Brand share 0Review moat 24Quality gap 81
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$17.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.26–$31.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,711.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$74K**
$74K/yr · 91K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jasmine diffuser is a $74K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine diffuser market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$103K–$138K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Cocod'or80% - Craft & Kin15% - COCORRÍNA3% - CULTURE & NATURE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +8.2% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/jasmine-diffuser/trend)
## **Top jasmine diffuser search terms**
- **cocodor**26K/yr+5.1%2.3% conv. - **cocodor diffuser**20K/yr+25.1%3.0% conv. - **jasmine diffuser**9K/yr+3.2%3.5% conv. - **jasmine reed diffuser**6K/yr+36.1%3.1% conv. - **cocodor reed diffuser**5K/yr+22.3%3.8% conv. - **craft and kin**7K/yr+7.2%3.6% conv. - **craft and kin candle**6K/yr-22.3%2.2% conv. - **reed diffuser jasmine**3K/yr+42.5%3.1% conv. - **cocodor flower reed diffuser set**2K/yr+18.2%8.2% conv. - **craft & kin**3K/yr-10.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/jasmine-diffuser/search-terms)
## **Top jasmine diffuser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COCODOR Flower Reed Diffuser Set / 6.7oz / White Jasmine/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**Cocod'or**$16.00**4.2★14,474 rev](https://www.amazon.com/dp/B0848JGM78) [2**Craft & Kin Lily & Jasmine Reed Diffuser 5.75 oz Essential Oil Diffuser for Home & Bathroom Up to 120-Day Fragrance with 8 Rattan Scent Sticks Amber Glass Room Decor**Craft & Kin**$31.08**4.2★3,245 rev](https://www.amazon.com/dp/B07LGR9XRF) [3**COCODOR Signature Reed Diffuser Set/Refreshing Air / 6.7oz /1 Pack/Home Fragrance Diffuser Oil Scent Diffuser for Bathroom Shelf Decor**Cocod'or**$14.99**4.2★1,141 rev](https://www.amazon.com/dp/B07VNR9VQ3) [4**COCODOR Flower Reed Diffuser Set / 6.7oz / Garden Lavender/Scent Diffuser with Sticks Home Fragrance Oil Reed Diffuser for Bathroom Shelf Decor**Cocod'or**$16.18**4.2★14,474 rev](https://www.amazon.com/dp/B07WJRQ39Q) [5**Craft & Kin Premium Smoke & Vanilla Scented Candle Long Lasting 45 Hour Burn Time Luxury Black Natural Soy Scented Candle for Men with Wood Wick Room Decor and Aromatherapy 7.6 oz**Craft & Kin**$16.69**4.1★9,494 rev](https://www.amazon.com/dp/B08WBXV55Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CULTURE & NATURE Reed Diffuser Set 4oz (120ml) Jasmine Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**CULTURE & NATURE**$19.13**427 rev1y ago](https://www.amazon.com/dp/B0F3WSRGZ7) [**COCODOR Flower Reed Diffuser Set / 6.7oz / Clean Linen/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**Cocod'or**$16.46**14,474 rev1y ago](https://www.amazon.com/dp/B0DMQQH1V8) [**COCODOR Flower Reed Diffuser Set / 6.7oz / Cashmere Vanilla/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**Cocod'or**$16.47**14,474 rev1y ago](https://www.amazon.com/dp/B0DMQMPH52) [**COCODOR Classic Reed Diffuser/White Jasmine/3.4oz(100ml)/1 Pack/Fragrance Scent Essential Oil with Stick Diffuser Set for Home Bathroom Shelf Dcor**Cocod'or**$9.26**229 rev2y ago](https://www.amazon.com/dp/B0CJXPSY5K) [**Cocorrna Reed Diffuser Set Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**COCORRÍNA**$18.62**4,271 rev4y ago](https://www.amazon.com/dp/B0B24QJ217)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CULTURE & NATURE Reed Diffuser Set 4oz (120ml) Jasmine Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**CULTURE & NATURE**$19.13**4.4★**▲ 244%**](https://www.amazon.com/dp/B0F3WSRGZ7) [**COCODOR Lavender Reed Diffuser/Garden Lavender / 6.7oz(200ml) / 1 Pack/Home Decor & Office Decor Fragrance and Gifts**Cocod'or**$16.64**4.4★**▲ 130%**](https://www.amazon.com/dp/B088YS3YS6) [**COCODOR Flower Reed Diffuser Set / 6.7oz / Cashmere Vanilla/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**Cocod'or**$16.47**4.2★**▲ 116%**](https://www.amazon.com/dp/B0DMQMPH52) [**COCODOR Flower Reed Diffuser Set / 6.7oz / Clean Linen/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**Cocod'or**$16.46**4.2★**▲ 73%**](https://www.amazon.com/dp/B0DMQQH1V8) [**COCODOR Signature Reed Diffuser Set/Refreshing Air / 6.7oz /2 Pack/Home Fragrance Diffuser Oil Scent Diffuser for Bathroom Shelf Decor**Cocod'or**$23.17**4.2★**▲ 12%**](https://www.amazon.com/dp/B07VMRDGNX)
**~~View all trending →~~**
## **What buyers say about jasmine diffuser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Beautiful fragrance”*
**Diffuse Mechanism**7%
*“Great Diffuser”*
**Quality-Overall**4%
*“No complaints”*
**Value For Money**4%
*“Great deal”*
**Design-Overall**3%
*“Beautiful design”*
**Gifting Purpose**2%
*“gave as a gift”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**2%
*“Pretty,”*
**Strength**2%
*“they have been going strong for several weeks now”*
**Durability**1%
*“Subtle, long-lasting, low maintenance, decorative”*
### **What buyers complain about **
**Smell**64%
*“Strong smell”*
**Strength**5%
*“Very weak”*
**Diffuse Mechanism**4%
*“Not a good diffuser at all”*
**Value For Money**4%
*“Its more expensive”*
**Quality-Overall**3%
*“Bad quality”*
**Durability**2%
*“Only lasted a week or 2 if that literally”*
**Functionality-Overall**2%
*“no functionality”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
**Size-Overall**1%
*“Bigger than I thought”*
**Natural Resource Wastage**1%
*“Waste”*
### **Top return reasons **
**Smell**65%
**Diffuse Mechanism**15%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Leak-Proof**3%
**Size-Overall**3%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Color**1%
**Product Condition**0%
## **Common questions**
- **Is jasmine diffuser profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 15 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the jasmine diffuser niche?**
- 4 brands and 7 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jasmine diffuser?**
- Top complaints mined from reviews: Smell, Strength, Diffuse Mechanism. The return rate is 1.4%.
- **When does demand for jasmine diffuser peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the jasmine diffuser niche?**
- Listings span $9.26–$31.08; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 5,711 reviews — the moat a new listing must climb.
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