---
title: "Jasmine Candle — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/jasmine-candle"
last_updated: "2026-08-11T07:38:41.723Z"
locale: en
meta:
description: "Niche score 57/100 · $115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jasmine Candle — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **jasmine candle**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 22Conversion 78Competition 61Returns 89Price range 81Avg price 84Brand share 71Review moat 51Quality gap 57
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.77–$44.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,467.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$115K**
$115K/yr · 79K searches
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, jasmine candle is a $115K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine candle market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$150K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#315**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**31%**
- 1OAK20% - Chesapeake Bay Candle17% - Yankee Candle11% - M&SENSE9% - Lulu Candles6% - Majestic Pure6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/jasmine-candle/trend)
## **Top jasmine candle search terms**
- **jasmine candle**57K/yr-7.0%6.6% conv. - **jasmine candles highly scented**6K/yr+17.6%7.2% conv. - **jasmine scented candles**7K/yr-15.3%6.2% conv. - **jasmine candles**6K/yr-4.7%5.7% conv. - **candle jasmine**4K/yr-13.7%7.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/jasmine-candle/search-terms)
## **Top jasmine candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$17K20%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1OAK Jasmine Candle - Soy Wax Scented Candles (Jasmine) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.37**4.3★124 rev](https://www.amazon.com/dp/B0CF13QXXV) [2**Chesapeake Bay Candle Scented Candle Peace + Tranquility (Cashmere Jasmine) Medium Jar Home Dcor**Chesapeake Bay Candle**$12.44**4.5★5,863 rev](https://www.amazon.com/dp/B01N0RSC4K) [3**Yankee Candle Midnight Jasmine Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$19.18**4.5★369 rev](https://www.amazon.com/dp/B0F3DRM7F4) [4**Majestic Pure Jasmine Scented Candle 45+ Hr Burn 10 Oz**Majestic Pure**$20.08**4.4★57 rev](https://www.amazon.com/dp/B0G73B5QPL) [5**Jasmine Candle Strong Scented Soy Candel Clean Non Toxic Velas Aromticas for Women Gift for Diwali Pack of 3 5Oz Decorative Tin Jars with Lids**TRUMIRI**$14.77**3.8★156 rev](https://www.amazon.com/dp/B0G2N76JDX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hidden Label Vanilla Jasmine Soy Candle 10oz 2-Wick 45H Clean Burn**Hidden Label**$19.92**19 rev7mo ago](https://www.amazon.com/dp/B0GCDQP3SY) [**Sandalwood Jasmine Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift for Women Men 7oz**FF FRAGRFLOWING**$9.43**22 rev7mo ago](https://www.amazon.com/dp/B0G8HBY79V) [**Majestic Pure Jasmine Scented Candle 45+ Hr Burn 10 Oz**Majestic Pure**$20.08**57 rev7mo ago](https://www.amazon.com/dp/B0G73B5QPL) [**Jasmine Candle Strong Scented Soy Candel Clean Non Toxic Velas Aromticas for Women Gift for Diwali Pack of 3 5Oz Decorative Tin Jars with Lids**TRUMIRI**$14.77**156 rev8mo ago](https://www.amazon.com/dp/B0G2N76JDX) [**Crenovo Jasmine Scented Candle 100% Soy Candle 30 Hours Burn Candle Gifts for Men and Women Valentine Mothers Day Friendship Funny Gift for Home Decoration 5oz**Crenovo**$13.27**11 rev9mo ago](https://www.amazon.com/dp/B0FWC93TTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure Jasmine Scented Candle 45+ Hr Burn 10 Oz**Majestic Pure**$20.08**4.4★**▲ 342%**](https://www.amazon.com/dp/B0G73B5QPL) [**Hidden Label Vanilla Jasmine Soy Candle 10oz 2-Wick 45H Clean Burn**Hidden Label**$19.92**4.5★**▲ 277%**](https://www.amazon.com/dp/B0GCDQP3SY) [**Chloefu LAN Jasmine Blossom Scented Candle Luxury Soy Candles 55 Hours Slow Burning Non Toxic Gift-Ready for Hosts & Gatherings Farmhouses Home Decor Long Lasting for Bath & Office 8.1oz**Chloefu LAN**$20.57**5.0★**▲ 241%**](https://www.amazon.com/dp/B0FSSLFFM5) [**Sandalwood Jasmine Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift for Women Men 7oz**FF FRAGRFLOWING**$9.43**4.2★**▲ 147%**](https://www.amazon.com/dp/B0G8HBY79V) [**M&SENSE Gardenia Jasmine Scented Candles for Home - 11.6oz Organic Soy Wax**M&SENSE**$21.33**4.2★**▲ 42%**](https://www.amazon.com/dp/B0DYDPB4K4)
**~~View all trending →~~**
## **What buyers say about jasmine candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Nicely scented”*
**Brightness/Shine/Glow**7%
*“the two wicks provide good light”*
**Quality-Overall**6%
*“Excellent build quality”*
**Gifting Purpose**5%
*“Great gift”*
**Value For Money**5%
*“Excellent value”*
**Durability**3%
*“it last a great deal”*
**Size-Overall**2%
*“perfect size”*
**Design-Overall**2%
*“elegant design that looks great with my home décor”*
**Soft Feel**1%
*“balanced with a soft”*
**Strength**1%
*“It hits that perfect balance of strong enough to notice”*
### **What buyers complain about **
**Smell**52%
*“Unpleasant smell”*
**Value For Money**9%
*“Very expensive”*
**Strength**7%
*“But, not as strong as advertised”*
**Size-Overall**4%
*“Small”*
**Flammable**2%
*“It burns slowly”*
**Quality-Overall**2%
*“Too expensive for low quality & inaccurate description”*
**Durability**2%
*“Also it does not last”*
**Advertised Vs Actual Product**2%
*“I wish the candle's description would have more of a description of what to expect”*
**Eco Friendliness**1%
*“No cumbersome styrofoam that is very bad for the environment”*
**Gifting Purpose**1%
*“Would not recommend as a gift since the scent is not guaranteed”*
### **Top return reasons **
**Smell**84%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Value For Money**2%
**Functionality-Overall**1%
**Product Condition**1%
**Strength**0%
**Defective Material/Parts**0%
**Gifting Purpose**0%
**Durability**0%
## **Common questions**
- **Is jasmine candle profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the jasmine candle niche?**
- 17 brands and 52 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in jasmine candle?**
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 1.3%.
- **When does demand for jasmine candle peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the jasmine candle niche?**
- Listings span $8.77–$44.70; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.
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