---
title: "Jadeite — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/jadeite"
last_updated: "2026-08-11T08:26:49.087Z"
locale: en
meta:
description: "Niche score 43/100 · $73K/yr market · 230K searches/yr · $31.39 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $73K/yr market · 230K searches/yr · $31.39 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Jadeite — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **jadeite**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 18Growth 20Conversion 13Competition 87Returns 25Price range 88Avg price 95Brand share 34Review moat 90Quality gap 37
**Avg price**
**Incredible****$31.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****204.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.37–$83.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 230K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, jadeite is a $73K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jadeite market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$78K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,264**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **81%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 74%
**Open market**
**11%**
- Tablecraft44% - ALOHAPLUS13% - Martha Stewart11% - Cherry Tree Collection11% - Mosser Glass6% - Rosso Glass4% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -11.0% search growth over the last 90 days.
6K4KPrime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/jadeite/trend)
## **Top jadeite search terms**
- **jadeite**84K/yr-2.0%0.3% conv. - **jadeite kitchenware**47K/yr+14.5%0.7% conv. - **mosser glass**41K/yr-39.7%0.1% conv. - **jadeite dishes**20K/yr-23.6%0.4% conv. - **green milk glass**11K/yr+0.1%0.2% conv. - **jadeite glass**7K/yr-32.3%0.7% conv. - **jadeite glassware**11K/yr-35.0%0.8% conv. - **jadite**5K/yr-4.6%1.1% conv. - **martha stewart jadeite**5K/yr-5.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/jadeite/search-terms)
## **Top jadeite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cherry Tree Collection Burma Jade Bracelet 8mm Beaded Bracelet M**Cherry Tree Collection**$15.39**4.3★15 rev](https://www.amazon.com/dp/B0DJYFHBK7) [2**Jadeite Glass Collection 1.25 Quart Mixing Bowl w/ Handle**Tablecraft**$32.79**4.7★299 rev](https://www.amazon.com/dp/B078V5MLMH) [3**Martha Stewart Highbrook 11 Jadeite Glass Cake Stand Handmade Vintage-Style Dessert Stand with Ruffle Trim Decorative Pedestal Cake Plate for Display & Serving**Martha Stewart**$26.68**4.7★369 rev](https://www.amazon.com/dp/B0BRF6Y2PM) [4**TableCraft 12223 Jadeite Glass Collection Round Dinner Plate 10 Diameter Vintage-Style Milk Green Glass Dishwasher & Microwave Safe 10 x 10 x 0.75 Dinnerware for Entres & Tabletop Service**Tablecraft**$15.38**4.3★11 rev](https://www.amazon.com/dp/B0GD2RPL3Q) [5**TableCraft 12220 Jadeite Glass Collection Round Single Serve Bowl 16 oz Vintage-Style Milk Green Glass Classic Design Dishwasher & Microwave Safe 5.75 x 5.75 x 2.5 Tabletop Serveware**Tablecraft**$10.01**4.5★19 rev](https://www.amazon.com/dp/B0GCFW7X4J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ferrochef 4 Pcs Jadeite Glass Bowl Emerald Green Decorative Jadeite Kitchenware Vintage Bowls Kitchen Dishes for Home Room Display Decoration Housewarming Gifts 5 x 3 Inches**Ferrochef**$39.79**4 rev6mo ago](https://www.amazon.com/dp/B0GGY8Y6ZL) [**TableCraft 12223 Jadeite Glass Collection Round Dinner Plate 10 Diameter Vintage-Style Milk Green Glass Dishwasher & Microwave Safe 10 x 10 x 0.75 Dinnerware for Entres & Tabletop Service**Tablecraft**$15.38**11 rev7mo ago](https://www.amazon.com/dp/B0GD2RPL3Q) [**TableCraft 12220 Jadeite Glass Collection Round Single Serve Bowl 16 oz Vintage-Style Milk Green Glass Classic Design Dishwasher & Microwave Safe 5.75 x 5.75 x 2.5 Tabletop Serveware**Tablecraft**$10.01**19 rev7mo ago](https://www.amazon.com/dp/B0GCFW7X4J) [**TableCraft 12225 Jadeite Glass Collection Tumbler 14 oz Vintage-Style Milk Green Glass Classic Round Design Hobnail Pattern Dishwasher & Microwave Safe 3.75 x 3.75 x 5.5 Tabletop Drinkware**Tablecraft**$10.34**14 rev7mo ago](https://www.amazon.com/dp/B0GCJHYL6L) [**TableCraft 12224 Jadeite Glass Collection Tumbler 9.5 oz Vintage-Style Milk Green Glass Classic Round Design Hobnail Pattern Dishwasher & Microwave Safe 3.25 x 3.25 x 4 Tabletop Drinkware**Tablecraft**$8.37**16 rev7mo ago](https://www.amazon.com/dp/B0GCJ58PV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALOHAPLUS Natural Grade A Jadeite Ring - Genuine Untreated Hand Carved Jade Band Rings for Men & Women - Chinese Style Original Design Jewelry with Gift Box (Green Jade Classic 5)**ALOHAPLUS**$28.75**5.0★**▲ 220%**](https://www.amazon.com/dp/B0G7RP5HHL) [**DNTENG LightGreen Jade Ring - Natural A Grade Jadeite Jewelry Gift Band for Women & Men - Burma Jade Myanmar Engagement Ring (Size: 6)**DNTENG**$21.43**4.2★**▲ 214%**](https://www.amazon.com/dp/B09V1DHT37) [**Cherry Tree Collection Burma Jade Bracelet 8mm Beaded Bracelet M**Cherry Tree Collection**$15.39**4.3★**▲ 170%**](https://www.amazon.com/dp/B0DJYFHBK7) [**Mosser Glass Covered Footed Candy Dish | Jadeite**Mosser Glass**$34.95**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GSX545C6) [**ALOHAPLUS Natural Grade A Jadeite Ring - Genuine Untreated Hand Carved Jade Band Rings for Men & Women - Chinese Style Original Design Jewelry with Gift Box (Blue Jade Thunder 9)**ALOHAPLUS**$38.15**4.2★**▲ 135%**](https://www.amazon.com/dp/B0G7RLCNKZ)
**~~View all trending →~~**
## **What buyers say about jadeite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Beautiful quality”*
**Color**18%
*“The color is pretty”*
**Size-Overall**9%
*“Perfect size”*
**Advertised Vs Actual Product**7%
*“The product is just as described”*
**Strength**5%
*“These are sturdy glass”*
**Brightness/Shine/Glow**4%
*“This lamp is gorgeous”*
**Gifting Purpose**3%
*“Great gift”*
**Value For Money**3%
*“Worth It”*
**Design-Overall**3%
*“Cute design and color”*
**Mixing/Blending**3%
*“blends in perfectly”*
### **What buyers complain about **
**Size-Overall**23%
*“The spout is quite small”*
**Quality-Overall**11%
*“Very disappointed in the quality of this pitcher”*
**Value For Money**10%
*“I do feel that this is a bit overpriced”*
**Advertised Vs Actual Product**5%
*“Description not clear”*
**Strength**5%
*“flap looks a little flimsy-time will tell”*
**Thickness**4%
*“not thick”*
**Durability**3%
*“Horrible and breaks easily”*
**Functionality-Overall**2%
*“Was not able to straighten lamp shade”*
**Color**2%
*“Great color did not ship well was broken”*
**Measurement/Reading Accuracy**2%
*“Measurements don't account for inner scallops”*
### **Top return reasons **
**Size-Overall**40%
**Color**20%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Defective Material/Parts**3%
**Material Quality**3%
**Functionality-Overall**3%
**Quality-Overall**2%
**Adhesion/Stickiness**2%
**Mechanism Issues**2%
## **Common questions**
- **Is jadeite profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 43 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the jadeite niche?**
- 13 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in jadeite?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 5.1% — above our launch gate.
- **When does demand for jadeite peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the jadeite niche?**
- Listings span $8.37–$83.80; the average listing price is $31.39 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.
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