---
title: "Ivory Throw Blankets — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ivory-throw-blankets"
last_updated: "2026-08-11T09:24:05.783Z"
locale: en
meta:
description: "Niche score 48/100 · $47K/yr market · 84K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $47K/yr market · 84K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ivory Throw Blankets — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **ivory throw blankets**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 36Conversion 33Competition 77Returns 43Price range 80Avg price 91Brand share 89Review moat 19Quality gap 28
**Avg price**
**Great****$21.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.76–$38.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,941.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$47K**
$47K/yr · 84K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, ivory throw blankets is a $47K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ivory throw blankets market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$64K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**46%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**49%**
- Whale Flotilla14% - Exclusivo Mezcla13% - BEDELITE7% - Bedsure6% - YUSOKI6% - Snuggle Sac5%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +8.5% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ivory-throw-blankets/trend)
## **Top ivory throw blankets search terms**
- **ivory throw blanket**59K/yr+10.0%2.7% conv. - **ivory blanket**14K/yr+14.6%1.7% conv. - **ivory throw**8K/yr-10.6%3.4% conv. - **ivory throw blankets**2K/yr+12.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ivory-throw-blankets/search-terms)
## **Top ivory throw blankets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exclusivo Mezcla Fleece Throw Blanket for Couch Extra Large Fuzzy Ivory Bed Blankets Soft Cozy Plush Sofa Throws for All Seasons 50x70 Inches**Exclusivo Mezcla**$10.61**4.5★5,446 rev](https://www.amazon.com/dp/B0C6DXWJHL) [2**Whale Flotilla Extra Large Fuzzy Fleece Throw Blanket for Couch 50x70 Inch Fluffy Warm Soft Jacquard Blankets for All Season Lightweight and Cozy Ivory**Whale Flotilla**$9.76**4.6★2,920 rev](https://www.amazon.com/dp/B0CGTL9CWV) [3**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$13.33**4.6★4,247 rev](https://www.amazon.com/dp/B0CSFJR66V) [4**Snuggle Sac Buttery Ivory Throw Blanket for Couch Reversible Super Soft Knitted Blankets Warm Cozy Knit Fuzzy Plush Lightweight Throws Dupes for Sofa Bed Picnic Ivory 50 x 60 inches**Snuggle Sac**$28.21**4.6★3,611 rev](https://www.amazon.com/dp/B0CN2K5S7K) [5**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Off White/Ivory/Cream)**CREVENT**$16.49**4.3★5,973 rev](https://www.amazon.com/dp/B08L99LMRN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Ivory 50x60**blunique**$33.26**58 rev7mo ago](https://www.amazon.com/dp/B0G7Y5BS12) [**Bunnikins & Clover Cream White Throw Blanket for Couch Waffle Ivory Throw Blanket for Bed Warm Decorative White Blanket Throw for Home Decor 50x60**Bunnikins & Clover**$32.42**113 rev8mo ago](https://www.amazon.com/dp/B0G1MR8K2N) [**Whale Flotilla Fleece Throw Blanket for Couch or Bed Luxury Super Soft Lightweight Summer Blanket 3D Jacquard Cozy Fluffy Plush Decorative Sofa Chair Blanket for Mom Dad 50x60 Inch Ivory**Whale Flotilla**$10.71**1,415 rev1y ago](https://www.amazon.com/dp/B0DDCFJSC9) [**blunique Ultra Soft Cozy Faux Fur Throw Blanket Fuzzy Plush Thick Bubble Blanket Luxury Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Cream White**blunique**$37.21**1,076 rev1y ago](https://www.amazon.com/dp/B0D9VDW7N8) [**Exclusivo Mezcla Super Soft and Cozy Throw Blanket for Couch 50 x 60**Exclusivo Mezcla**$10.10**2,962 rev2y ago](https://www.amazon.com/dp/B0D25Z18JG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Ivory 50x60**blunique**$33.26**4.7★**▲ 263%**](https://www.amazon.com/dp/B0G7Y5BS12) [**Bunnikins & Clover Cream White Throw Blanket for Couch Waffle Ivory Throw Blanket for Bed Warm Decorative White Blanket Throw for Home Decor 50x60**Bunnikins & Clover**$32.42**4.3★**▲ 221%**](https://www.amazon.com/dp/B0G1MR8K2N) [**blunique Ultra Soft Cozy Faux Fur Throw Blanket Fuzzy Plush Thick Bubble Blanket Luxury Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Cream White**blunique**$37.21**4.7★**▲ 123%**](https://www.amazon.com/dp/B0D9VDW7N8) [**NEWCOSPLAY Super Soft Throw Blanket Ivory Premium Silky Flannel Fleece 3D Ribbed Jacquard Lightweight Bed Blanket All Season Use (Ivory Ribbed Throw(50x60))**NEWCOSPLAY**$16.50**4.5★**▲ 90%**](https://www.amazon.com/dp/B0CQ7LY6D9) [**lifein Chenille Throw Blanket 50x60 - Soft Boho Knitted Blanket for Couch Cozy Farmhouse Decor Bed Throw Lightweight All Season White/Cream Blanket Decorative for Living Room Bedroom Spring Decor**lifein**$23.05**4.6★**▲ 77%**](https://www.amazon.com/dp/B095WHFT8S)
**~~View all trending →~~**
## **What buyers say about ivory throw blankets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**37%
*“Buttery soft”*
**Warmth**10%
*“Keeps you warm”*
**Quality-Overall**7%
*“Fair quality for the cost”*
**Comfort-Overall**6%
*“Great comfortable”*
**Weight Light**5%
*“not too light”*
**Value For Money**5%
*“very affordable”*
**Size-Overall**3%
*“Great fit”*
**Color**3%
*“Great neutral color”*
**Washability**2%
*“It is machine washable also”*
**Gifting Purpose**2%
*“Christmas gift”*
### **What buyers complain about **
**Thickness**17%
*“Not as thick as it looks”*
**Size-Overall**9%
*“Wrong size”*
**Quality-Overall**9%
*“Definitely not as quality as a different one I ordered”*
**Thin**5%
*“Thin material”*
**Value For Money**4%
*“feels much more expensive than it is”*
**Advertised Vs Actual Product**3%
*“Not at all as pictured”*
**Washability**3%
*“Do NOT wash”*
**Color**3%
*“the color is not as described”*
**Material Quality**2%
*“the material doesnt hold together well”*
**Durability**2%
*“Didnt last”*
### **Top return reasons **
**Size-Overall**24%
**Color**19%
**Thin**15%
**Material Quality**9%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Thickness**3%
**Soft Feel**2%
**Display Colors**2%
## **Common questions**
- **Is ivory throw blankets profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 43 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ivory throw blankets niche?**
- 27 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in ivory throw blankets?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.6%.
- **When does demand for ivory throw blankets peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the ivory throw blankets niche?**
- Listings span $9.76–$38.28; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 15,942 reviews — the moat a new listing must climb.
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