---
title: "Ivory Shower Curtain — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ivory-shower-curtain"
last_updated: "2026-08-11T03:15:23.990Z"
locale: en
meta:
description: "Niche score 43/100 · $57K/yr market · 158K searches/yr · $23.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $57K/yr market · 158K searches/yr · $23.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ivory Shower Curtain — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **ivory shower curtain**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 43Conversion 19Competition 67Returns 20Price range 84Avg price 95Brand share 71Review moat 37Quality gap 27
**Avg price**
**Incredible****$23.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.44–$49.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,825.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$57K**
$57K/yr · 158K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ivory shower curtain is a $57K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ivory shower curtain market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$70K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**30%**
- Naturoom20% - XOGUIBO14% - BTTN10% - MIULEE10% - DUKIYO9% - HIG7%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +14.0% search growth over the last 90 days.
9K7KSpike '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26Apr '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ivory-shower-curtain/trend)
## **Top ivory shower curtain search terms**
- **ivory shower curtain**51K/yr+9.7%1.8% conv. - **pleated shower curtain**29K/yr+0.3%0.3% conv. - **100% linen shower curtain**10K/yr+20.6%0.6% conv. - **beige linen shower curtain**9K/yr+38.7%2.0% conv. - **linen bathroom curtains**11K/yr+8.5%0.7% conv. - **oatmeal shower curtain**7K/yr+63.4%1.7% conv. - **cream linen shower curtain**9K/yr+23.2%2.4% conv. - **natural linen shower curtain**8K/yr+17.5%2.0% conv. - **pleated shower curtains for bathroom**8K/yr-2.2%0.4% conv. - **beige shower curtain set**7K/yr+3.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ivory-shower-curtain/search-terms)
## **Top ivory shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch**Naturoom**$12.55**4.6★1,814 rev](https://www.amazon.com/dp/B0CGRC4VGS) [2**MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream**MIULEE**$18.73**4.7★1,275 rev](https://www.amazon.com/dp/B0DGL6Q56X) [3**HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use**HIG**$26.89**4.7★35 rev](https://www.amazon.com/dp/B0FLJVFBT9) [4**BTTN Fabric Shower Curtain Linen Textured Heavy Duty Polyester Cloth Shower Curtain Set with 12 Plastic Hooks Hotel Luxury Waterproof Decorative Shower Curtains for Bathroom - 72x72 - Beige/Cream**BTTN**$15.14**4.6★8,494 rev](https://www.amazon.com/dp/B092VN2BZK) [5**Natural Pinch Pleated Linen Curtains 72 Inches Long 72 Inch Wide for Living Room Bathroom Light Filtering Semi Sheer Shower Bath Curtain 72x72 Boho Neutral Pinch Pleated Drape Hooks Rings 1 Panel**DUKIYO**$49.93**4.5★495 rev](https://www.amazon.com/dp/B0DZNP1DYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory**Nanspring**$15.14**57 rev3mo ago](https://www.amazon.com/dp/B0GWLFNMY2) [**Preston Lane Stonebridge Linen Cotton Shower Curtain 72 x 72 67% Linen 33% Cotton Blend Fabric Bathroom Curtain with Reinforced Holes with Stitching Made in Portugal Alabaster**Preston Lane**$45.73**39 rev8mo ago](https://www.amazon.com/dp/B0FBBTJMTQ) [**XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H**XOGUIBO**$28.23**66 rev10mo ago](https://www.amazon.com/dp/B0FP87V4LW) [**Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)**Seasonwood**$18.59**150 rev10mo ago](https://www.amazon.com/dp/B0FMFG4WDD) [**HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use**HIG**$26.89**35 rev11mo ago](https://www.amazon.com/dp/B0FLJVFBT9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory**Nanspring**$15.14**4.9★**▲ 176%**](https://www.amazon.com/dp/B0GWLFNMY2) [**XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H**XOGUIBO**$28.23**4.5★**▲ 106%**](https://www.amazon.com/dp/B0FP87V4LW) [**Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)**Seasonwood**$18.59**4.5★**▲ 102%**](https://www.amazon.com/dp/B0FMFG4WDD) [**HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use**HIG**$26.89**4.7★**▲ 98%**](https://www.amazon.com/dp/B0FLJVFBT9) [**Preston Lane Stonebridge Linen Cotton Shower Curtain 72 x 72 67% Linen 33% Cotton Blend Fabric Bathroom Curtain with Reinforced Holes with Stitching Made in Portugal Alabaster**Preston Lane**$45.73**4.2★**▲ 53%**](https://www.amazon.com/dp/B0FBBTJMTQ)
**~~View all trending →~~**
## **What buyers say about ivory shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Adorable & Good Quality”*
**Upholstery/Fabric Quality**8%
*“Great fabric”*
**Color**8%
*“The perfect shade”*
**Value For Money**8%
*“They were inexpensive”*
**Material Quality**8%
*“Beautiful, thick material”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Design-Overall**4%
*“well constructed”*
**Assembly/Installation**3%
*“it looks as good as it did when we first installed it”*
**Size-Overall**3%
*“Nice fit”*
**Durability**2%
*“Beautiful and durable”*
### **What buyers complain about **
**Water Resistance**9%
*“Doesn't have water proof”*
**Material Quality**8%
*“Not The Material I Was Looking For”*
**Quality-Overall**7%
*“The quality for the money is nuts”*
**Advertised Vs Actual Product**6%
*“So deceptive”*
**Stain Resistance**5%
*“Arrived with stains”*
**Smell**4%
*“Smells bad”*
**Value For Money**4%
*“not worth the price”*
**Color**4%
*“or their beige looks very different from the pictures so beware”*
**Thickness**4%
*“They are a thin material”*
**Shape/Style**3%
*“Not full flowing look”*
### **Top return reasons **
**Color**36%
**Size-Overall**30%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
**Display Colors**3%
**Value For Money**3%
**Thin**2%
**Shape/Style**1%
**Product Condition**1%
## **Common questions**
- **Is ivory shower curtain profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 28 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the ivory shower curtain niche?**
- 18 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in ivory shower curtain?**
- Top complaints mined from reviews: Water Resistance, Material Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.
- **What does it cost to enter the ivory shower curtain niche?**
- Listings span $9.44–$49.93; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 2,826 reviews — the moat a new listing must climb.
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