---
title: "Search terms — iron fish - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/iron-fish/search-terms"
last_updated: "2026-08-11T03:56:24.310Z"
locale: en
meta:
  description: "Niche score 48/100 · $666K/yr market · 781K searches/yr · $19.86 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 48/100 · $666K/yr market · 781K searches/yr · $19.86 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — iron fish - Flapen"
---

# **iron fish**

**Skip it**

Soft demand (-26.9% this quarter) — this niche doesn't clear our bar today.

Market size 67Growth 12Conversion 52Competition 16Returns 90Price range 83Avg price 87Brand share 40Review moat 73Quality gap 38

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.66–$49.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****565.7**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$666K**

$666K/yr · 781K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-26.9%**

90-day search growth — must beat 0% to launch

## Search terms