---
title: "Irish Turf Peat Incense — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/irish-turf-peat-incense"
last_updated: "2026-08-11T03:15:51.184Z"
locale: en
meta:
description: "Niche score 42/100 · $17K/yr market · 13K searches/yr · $40.92 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $17K/yr market · 13K searches/yr · $40.92 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Irish Turf Peat Incense — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **irish turf peat incense**
**Skip it**
Soft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 3Conversion 40Competition 43Returns 92Price range 46Avg price 95Brand share 20Review moat 88Quality gap 80
**Avg price**
**Incredible****$40.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****245**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$10.41–$194.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$17K**
$17K/yr · 13K searches
**Growth**
**Bad****-43.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, irish turf peat incense is a $17K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish turf peat incense market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$41K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,517**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**8%**
- The Gifted Hand38% - Westmon Works26% - Cappabane10% - Irish Turf Peat Incense8% - Biddy Murphy5% - Generic5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -43.5% search growth over the last 90 days.
900700Spike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/irish-turf-peat-incense/trend)
## **Top irish turf peat incense search terms**
- **irish turf**3K/yr-22.1%4.5% conv. - **irish peat**5K/yr-55.7%4.7% conv. - **irish peat incense**3K/yr-39.1%7.2% conv. - **irish turf peat incense**2K/yr-49.2%4.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/irish-turf-peat-incense/search-terms)
## **Top irish turf peat incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6818%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Gifted Hand Irish Turf/Peat Refill Box (12 mini Turf Incense sods)**The Gifted Hand**$18.06**4.4★429 rev](https://www.amazon.com/dp/B004JBJXRC) [2**Irish Turf/Peat Incense and 1.5 inch sq Burner Plate Beige**The Gifted Hand**$22.41**3.9★278 rev](https://www.amazon.com/dp/B002ZI1IJ2) [3**Irish Turf Peat Incense Refill Pack 24 Mini Sods Scent of Ireland Gift Bag**Westmon Works**$26.13**4.0★201 rev](https://www.amazon.com/dp/B07YNZ3L15) [4**Cappabane Irish Turf/Peat**Cappabane**$79.91**4.4★188 rev](https://www.amazon.com/dp/B00QW1LSPM) [5**Irish Turf Peat Incense Scent of Ireland Gift Boxed Set with 12 Refill Sod Pieces**Westmon Works**$19.79**3.6★36 rev](https://www.amazon.com/dp/B0DQ3KZJT5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Irish Turf Peat Incense - Authentic Irish Turf Peat Smell in Your Home 80g Pack**Tenfire**$33.75**1 rev2mo ago](https://www.amazon.com/dp/B0H273WK61) [**Irish Turf/Peat Incense Refill Pack - 12 Piece - The Authentic Smell of Ancient Ireland - Irish Gift Idea Made in Ireland**Generic**$18.00**18 rev1y ago](https://www.amazon.com/dp/B0DTTYHCSJ) [**Irish Turf Peat Incense Scent of Ireland Gift Boxed Set with 12 Refill Sod Pieces**Westmon Works**$19.79**36 rev1y ago](https://www.amazon.com/dp/B0DQ3KZJT5) [**Irish Turf Peat Incense Bulk Refill Pack 6 Mini Sods Scent of Ireland Bag**Westmon Works**$13.36**31 rev2y ago](https://www.amazon.com/dp/B0CP4F5RHX) [**Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone**TRUMIRI**$10.41**1,129 rev2y ago](https://www.amazon.com/dp/B0CDN3H6PW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Irish Turf Peat Incense - Authentic Irish Turf Peat Smell in Your Home 80g Pack**Tenfire**$33.75**5.0★**▲ 807%**](https://www.amazon.com/dp/B0H273WK61) [**Irish Turf/Peat Incense Refill Pack - 12 Piece - The Authentic Smell of Ancient Ireland - Irish Gift Idea Made in Ireland**Generic**$18.00**4.6★**▲ 82%**](https://www.amazon.com/dp/B0DTTYHCSJ) [**Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone**TRUMIRI**$10.41**4.4★**▲ 60%**](https://www.amazon.com/dp/B0CDN3H6PW) [**Cappabane Irish Turf/Peat**Cappabane**$79.91**4.4★**▲ 51%**](https://www.amazon.com/dp/B00QW1LSPM) [**Irish Shopper Turf Peat Incense Ceramic Cottage Gift Boxed Irish Ireland**The Gifted Hand**$29.84**4.3★**▲ 18%**](https://www.amazon.com/dp/B00HX1KYOQ)
**~~View all trending →~~**
## **What buyers say about irish turf peat incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Smells amazing”*
**Quality-Overall**14%
*“I love the variety offered”*
**Advertised Vs Actual Product**3%
*“Came as advertised”*
**Gifting Purpose**3%
*“A nice gift”*
**Strength**2%
*“Super strong”*
**Value For Money**2%
*“Price wise”*
**Ease Of Use**1%
*“easy to light”*
### **What buyers complain about **
**Smell**46%
*“I have burned three different scents”*
**Value For Money**14%
*“Expensive, but”*
**Quality-Overall**14%
*“poor quality”*
**Advertised Vs Actual Product**4%
*“Not what was pictured”*
**Color**4%
*“One thing I did notice is that the color is darker than what the photos made it seem online”*
**Size-Overall**4%
*“Very small and rather useless”*
**Durability**4%
*“Broke squares in half too”*
### **Top return reasons **
**Smell**59%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**12%
**Size-Overall**5%
**Functionality-Overall**5%
**Quality-Overall**2%
**Assembly/Installation**1%
**Compatibility-Overall**1%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is irish turf peat incense profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the irish turf peat incense niche?**
- 9 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in irish turf peat incense?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.2%.
- **When does demand for irish turf peat incense peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the irish turf peat incense niche?**
- Listings span $10.41–$194.99; the average listing price is $40.92 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.
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