---
title: "Products — irish decor - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/irish-decor/products"
last_updated: "2026-08-11T08:31:10.774Z"
locale: en
meta:
  description: "Niche score 50/100 · $71K/yr market · 181K searches/yr · $18.10 avg price. Soft demand (-62.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 50/100 · $71K/yr market · 181K searches/yr · $18.10 avg price. Soft demand (-62.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Products — irish decor - Flapen"
---

# **irish decor**

**Worth a look**

Shows no brand lock-in (top 5 brands take 23% of clicks), but soft demand (-62.2% this quarter) keeps it on the watch list.

Market size 18Growth 0Conversion 27Competition 96Returns 61Price range 68Avg price 83Brand share 97Review moat 87Quality gap 27

**Brand share**

**Incredible****23%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Review moat**

**Great****257.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.10**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.79–$128.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$71K**

$71K/yr · 181K searches

**Growth**

**Bad****-62.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products