---
title: "Irish Blanket — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/irish-blanket"
last_updated: "2026-08-11T07:38:44.389Z"
locale: en
meta:
description: "Niche score 39/100 · $46K/yr market · 27K searches/yr · $69.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $46K/yr market · 27K searches/yr · $69.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Irish Blanket — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **irish blanket**
**Skip it**
Soft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 31Competition 73Returns 50Price range 30Avg price 86Brand share 73Review moat 70Quality gap 19
**Avg price**
**Great****$69.22**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****704.85**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$20.01–$284.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$46K**
$46K/yr · 27K searches
**Growth**
**Bad****-67.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, irish blanket is a $46K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish blanket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$69K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#5,143**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 100%
**Open market**
**32%**
- Aran Woollen Mills21% - Elegant Comfort16% - Huglanket8% - Psspotgj8% - Nuritus7% - Pure Country Weavers7%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -67.2% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/irish-blanket/trend)
## **Top irish blanket search terms**
- **irish blanket**11K/yr-63.0%2.0% conv. - **irish wool blanket**4K/yr-15.4%0.2% conv. - **irish blankets and throws**5K/yr-74.4%0.6% conv. - **irish throw blanket**6K/yr-82.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/irish-blanket/search-terms)
## **Top irish blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aran Woollen Mills Irish Wool Blanket 100% Worsted Wool Traditional Cable Knit Couch Throw Made in Ireland 36 x 60**Aran Woollen Mills**$92.72**4.6★109 rev](https://www.amazon.com/dp/B01NCAVCJ1) [2**Psspotgj Irish Gifts for Women Men Irish Blessing Gifts Blanket 60x50 Ireland Gifts Present for Saint Patricks Day Irishes Blankets and Throws Decorations**Psspotgj**$20.01**4.7★11 rev](https://www.amazon.com/dp/B0GF7D5JJG) [3**Aran Woollen Mills Carraig Donn Irish Cable Knit Blanket Celtic Throw - 100% Merino Wool Made in Ireland 40x 55 (102 x 140 cm)(Kiwi/Connemara Green)**Aran Woollen Mills**$104.02**4.3★102 rev](https://www.amazon.com/dp/B01LWK6HVE) [4**Elegant Comfort Velvet Touch Ultra Plush St Patricks Day Lucky Spring Green Clover Shamrock Irish Printed Fleece Throw/Blanket-50 x 60inch Lucky Plaid Clover**Elegant Comfort**$23.21**4.6★6,470 rev](https://www.amazon.com/dp/B0CTN3B45R) [5**Nuritus Irish Gifts for Women Men Irish Blessing Gifts Best Birthday Celtic Gift for Women Men Saint Patricks Day Gift Irishes Blessing Present Ideas Blanket 50x60**Nuritus**$22.89**4.7★152 rev](https://www.amazon.com/dp/B0BMXGKB7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Psspotgj Irish Gifts for Women Men Irish Blessing Gifts Blanket 60x50 Ireland Gifts Present for Saint Patricks Day Irishes Blankets and Throws Decorations**Psspotgj**$20.01**11 rev4mo ago](https://www.amazon.com/dp/B0GF7D5JJG) [**Snuggle Sac St.Patricks Day Blanket Lucky Spring Green Clover Shamrock Irish Throw Blanket Soft Cozy Fuzzy Reversible Checkered Blanket for Couch Sofa Chair 50x60 inches**Snuggle Sac**$37.25**1,587 rev9mo ago](https://www.amazon.com/dp/B0FVF7LCSY) [**YucZiken Celtic Knot Throw Blanket Irish Style Celtic Knot Gifts for Men and Women Soft Fleece Lightweight & Cozy Decorative for Couch Sofa Bed Living Room Decor 40x50 Inches**YucZiken**$20.19**1 rev1y ago](https://www.amazon.com/dp/B0FHPDZ7VT) [**Elegant Comfort Premium St Patricks Day Throw Blanket - Ultra Soft and Lightweight Luxury Knitted Breathable Irish Green Lucky Clover Shamrock Fleece for Couch Bed 50 x 70 Inch Plaid Clover**Elegant Comfort**$28.56**125 rev1y ago](https://www.amazon.com/dp/B0DVDH4ML8) [**Irish Gifts Blanket 60X50 Irish Gifts for Women Men Irish Blessing Gifts Celtic Irish Gifts for Women Irish Decor Ireland Gifts Perfect for Saint Patricks Day Anniversaries Weddings Gifts**Wyhcxl**$22.42**251 rev1y ago](https://www.amazon.com/dp/B0DRJ1W47M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Psspotgj Irish Gifts for Women Men Irish Blessing Gifts Blanket 60x50 Ireland Gifts Present for Saint Patricks Day Irishes Blankets and Throws Decorations**Psspotgj**$20.01**4.7★**▲ 310%**](https://www.amazon.com/dp/B0GF7D5JJG) [**Aran Woollen Mills Carraig Donn Irish Cable Knit Blanket Celtic Throw - 100% Merino Wool Made in Ireland 40x 55 (102 x 140 cm)(Kiwi/Connemara Green)**Aran Woollen Mills**$104.02**4.3★**▲ 133%**](https://www.amazon.com/dp/B01LWK6HVE) [**Biddy Murphy Irish Merino and Cashmere Wool Throw Blanket Made in Ireland Heirloom Quality 54 x 71 Grey Herringbone Pattern**Biddy Murphy**$284.49**4.8★**▲ 110%**](https://www.amazon.com/dp/B01MD1S7IP) [**Biddy Murphy Ultra Soft Irish Mohair & Wool Throw Blanket Made in Ireland 54x72 Plaid Multicolor**Biddy Murphy**$263.99**4.7★**▲ 96%**](https://www.amazon.com/dp/B06XCR9KDW) [**GINAMUSE Green Plaid Throw Blanket for Couch 50X60 Super Soft Cozy Warm Home Decorative Throw with Tassels for Bed Sofa Picnic**GINAMUSE**$21.42**4.5★**▲ 94%**](https://www.amazon.com/dp/B0CQ1KTZ9F)
**~~View all trending →~~**
## **What buyers say about irish blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Very pretty, soft and smooth”*
**Gifting Purpose**17%
*“Gave this to my mom for Christmas”*
**Warmth**10%
*“Is warm enough and feels soft”*
**Quality-Overall**8%
*“Quality feels good for a decorative throw”*
**Color**5%
*“Colors are beautiful”*
**Design-Overall**4%
*“Very nice design”*
**Value For Money**4%
*“It's worth it”*
**Comfort-Overall**4%
*“They are comfortable and decorative”*
**Upholstery/Fabric Quality**3%
*“very nice blanket”*
**Heating**2%
*“it keeps the cold off body heat in when sitting out front”*
### **What buyers complain about **
**Thickness**24%
*“Ultra thin poor material”*
**Size-Overall**11%
*“Size disappointment”*
**Color**9%
*“I expected a more sophisticated color maybe a clean beige”*
**Smell**4%
*“No smell, just warmth”*
**Quality-Overall**4%
*“The quality is crap”*
**Strength**4%
*“black isnt strong enough”*
**Material Quality**4%
*“Ultra thin poor material”*
**Print Quality**2%
*“Print is weak”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Color**28%
**Size-Overall**14%
**Thin**9%
**Material Quality**8%
**Display Colors**7%
**Value For Money**5%
**Soft Feel**4%
**Quality-Overall**3%
**Design-Overall**2%
**Thickness**2%
## **Common questions**
- **Is irish blanket profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -67.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the irish blanket niche?**
- 14 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in irish blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 3.0%.
- **When does demand for irish blanket peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the irish blanket niche?**
- Listings span $20.01–$284.49; the average listing price is $69.22 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.
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