---
title: "Search terms — incense cones - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/incense-cones/search-terms"
last_updated: "2026-08-10T07:17:00.401Z"
locale: en
meta:
  description: "Niche score 62/100 · $792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 62/100 · $792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — incense cones - Flapen"
---

# **incense cones**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 22Conversion 74Competition 76Returns 97Price range 32Avg price 45Brand share 62Review moat 31Quality gap 76

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$792K**

$792K/yr · 1.0M searches

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.45**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.91–$19.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,356.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

## Search terms