---
title: "Incense Cones — $792K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/incense-cones"
last_updated: "2026-08-06T12:49:20.843Z"
locale: en
meta:
description: "Niche score 62/100 · $792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 62/100 · $792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Incense Cones — $792K/yr Amazon US Niche (2026) - Flapen"
---
# **incense cones**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 22Conversion 74Competition 76Returns 97Price range 32Avg price 45Brand share 62Review moat 31Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$792K**
$792K/yr · 1.0M searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.45**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.91–$19.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,356.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, incense cones is a $792K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incense cones market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$687K–$916K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**22 **—flat
**Sellers**
**71**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**28%**
- HEM26% - TRUMIRI20% - raajsee10% - Sukh7% - Folkulture6% - FOUCILO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
30K20KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/incense-cones/trend)
## **Top incense cones search terms**
- **incense cones**531K/yr-7.4%5.3% conv. - **cone incense**127K/yr-4.2%5.9% conv. - **backflow incense cones**125K/yr-0.5%4.4% conv. - **incense cone**54K/yr+8.1%3.5% conv. - **backflow incense**24K/yr-17.0%3.4% conv. - **incense cones scented**25K/yr+4.0%3.0% conv. - **cone incense scents**31K/yr+8.6%2.7% conv. - **incense cones for waterfall**13K/yr-21.1%5.4% conv. - **inscents-cones**14K/yr-23.8%4.6% conv. - **incense cones backflow**9K/yr-12.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/incense-cones/search-terms)
## **Top incense cones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$32K8%$63K12%$95K16%$127K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hem 12 Assorted Boxes of Incense Cones (120 Total)| Natural Fragrance for Aromatic Rooms | Odor Remover Incense for Stress Relief & Relaxation (Assorted 3)**HEM**$9.22**4.4★20,816 rev](https://www.amazon.com/dp/B00KC4HXJK) [2**Raajsee Natural Incense Cones 6 Pack Mixed Scents Gift Pack 15 pc Each (90 Total) Insense Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals (Pack 1)**raajsee**$15.45**4.4★1,032 rev](https://www.amazon.com/dp/B0BP1JDWYQ) [3**Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone**TRUMIRI**$10.41**4.4★1,129 rev](https://www.amazon.com/dp/B0CDN3H6PW) [4**Sukh Backflow Incense Cones - 108 PCS Waterfall Incense Cones**Sukh**$6.81**4.3★1,708 rev](https://www.amazon.com/dp/B0CJNMJDMQ) [5**Hem 12 Assorted Boxes of Incense Cones (120 Total)| Natural Fragrance for Aromatic Rooms | Odor Remover Incense for Stress Relief & Relaxation (Assorted 2)**HEM**$8.39**4.4★20,816 rev](https://www.amazon.com/dp/B01MXE5GJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Incense Cones Variety Pack - 6 Scents: Lavender Sandalwood Dragons Blood Ocean Cinnamon Jasmine for Relaxation**Kkoeop**$7.09**205 rev10mo ago](https://www.amazon.com/dp/B0FHCZV18N) [**Nag Champa|Super Hit|Dragons Blood|Palo Santo|Sandalwood|Californian White Sage Variety Pack Backflow Incense Cones for Waterfall Aromatic Smoke Fountain Haze Falls and Mat Bundle - Pack of 6**TRUMIRI**$14.88**152 rev2y ago](https://www.amazon.com/dp/B0DBR7BSK6) [**RAINLOW 108 PCS Backflow Incense Cones for Waterfall - Cone Incense Variety**RAINFLOW**$6.42**233 rev2y ago](https://www.amazon.com/dp/B0D9JMW421) [**Backflow Incense Cones for Waterfall - Set of 6 Waterfall Incense Cones Lavender Jasmine Ocean Sandalwood White Sage Rose (Magic Hour)- Long Lasting Aroma for Positivity & Pure Air**Yexxih**$9.14**190 rev2y ago](https://www.amazon.com/dp/B0D1MX8592) [**Sukh Backflow Incense Cones - 108 PCS Waterfall Incense Cones**Sukh**$6.81**1,708 rev2y ago](https://www.amazon.com/dp/B0CJNMJDMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Folkulture Incense Cones Palo Santo Sandalwood- Set of 6 (120 Cones)**Folkulture**$16.00**4.2★**▲ 136%**](https://www.amazon.com/dp/B0C33FZ2QR) [**RAINLOW 108 PCS Backflow Incense Cones for Waterfall - Cone Incense Variety**RAINFLOW**$6.42**4.0★**▲ 80%**](https://www.amazon.com/dp/B0D9JMW421) [**ARO VATIKA Vedic Natural Incense Cones Variety Pack of 120 12 Flavored Premium Non-Toxic Dhoop Cones for Meditation Yoga Spiritual Healing Relaxation & Home Fragrance Burn Time 25 Mins**ARO VATIKA**$14.15**4.4★**▲ 64%**](https://www.amazon.com/dp/B07HG9Y1PD) [**Backflow Incense Cones 90 Pack 6 Scents - Natural Masala 25 Min Burn**Fumino**$9.99**4.1★**▲ 48%**](https://www.amazon.com/dp/B0BZZ7R4WZ) [**Satya Incense Gift Set Nag Champa Super hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15 g**Satya**$7.09**4.6★**▲ 40%**](https://www.amazon.com/dp/B01EB1QOGW)
**~~View all trending →~~**
## **What buyers say about incense cones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Awesome smell”*
**Quality-Overall**9%
*“The quality is always consistent”*
**Value For Money**8%
*“Good value for the money”*
**Advertised Vs Actual Product**2%
*“As described”*
**Durability**1%
*“dont fall apart at all when using them”*
**Fire Resistance**1%
*“They burn very well”*
**Gifting Purpose**1%
*“Gave as a gift”*
**Strength**1%
*“Super strong”*
**Ease Of Use**1%
*“Easily used”*
**Color**1%
*“look cute with the different colors”*
### **What buyers complain about **
**Smell**63%
*“Overpowering scent”*
**Quality-Overall**5%
*“Extremely poor quality”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Durability**3%
*“Falls apart, do not buy”*
**Flammable**2%
*“not when burning”*
**Size-Overall**2%
*“The cones are very small”*
**Value For Money**2%
*“expensive for how much you get”*
**Strength**1%
*“Kinda too strong”*
**Functionality-Overall**1%
*“Did not work properly”*
**Moist/Dry**1%
*“They were all dried out and immediately burned all up n out a minute after I lit them, sigh”*
### **Top return reasons **
**Smell**66%
**Advertised Vs Actual Product**11%
**Functionality-Overall**5%
**Size-Overall**4%
**Flammable**2%
**Quality-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is incense cones profitable to sell on Amazon United States?**
- The niche generates $792K/yr across 43 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the incense cones niche?**
- 22 brands and 71 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in incense cones?**
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for incense cones peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the incense cones niche?**
- Listings span $4.91–$19.73; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.
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