---
title: "Im the Chef Too — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/im-the-chef-too"
last_updated: "2026-08-11T03:16:33.817Z"
locale: en
meta:
description: "Niche score 41/100 · $22K/yr market · 53K searches/yr · $34.25 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $22K/yr market · 53K searches/yr · $34.25 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Im the Chef Too — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **im the chef too**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 18Conversion 15Competition 48Returns 95Price range 95Avg price 95Brand share 5Review moat 84Quality gap 47
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.25**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.24–$98.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****313.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 53K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, im the chef too is a $22K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **im the chef too market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$43K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,407**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **77%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**1%**
- Baketivity45% - I'm The Chef Too!39% - SANDJEST8% - eat2explore3% - Tstars3% - TOVLA JR.1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — -13.5% search growth over the last 90 days.
1K600Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26Aug '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/im-the-chef-too/trend)
## **Top im the chef too search terms**
- **im the chef too baking kit kids**18K/yr-13.6%3.1% conv. - **im the chef too**16K/yr-27.3%1.7% conv. - **im the chef too kids kit**3K/yr+26.9%2.5% conv. - **im a chef too baking kit kids**6K/yr-13.0%3.9% conv. - **im a chef too**4K/yr+25.6%1.0% conv. - **i m the chef too kits**3K/yr-57.3%2.0% conv. - **im the chef too baking kits**3K/yr-17.1%3.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/im-the-chef-too/search-terms)
## **Top im the chef too products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Im The Chef Too! Erupting Volcano Cakes Kit - Kids STEM Educational Baking Set & Edible Chemistry Science Project (Makes 4 Cakes)**I'm The Chef Too!**$37.23**4.0★36 rev](https://www.amazon.com/dp/B0DD21BJV2) [2**Im the Chef Too Galaxy Donut Kit - Bake 6 Cosmic Galaxy Donuts with Galactic Glaze - Educational Space STEM Baking Activity for Kids**I'm The Chef Too!**$36.90**4.4★95 rev](https://www.amazon.com/dp/B08JQN8NYK) [3**Baketivity x Duff Goldman Unicorn Cookies Kids Baking Kit**Baketivity**$32.56**4.5★118 rev](https://www.amazon.com/dp/B0BDCBDFTP) [4**Baketivity DIY Cake Pop Kids Baking Kit with Pre-Measured Ingredients**Baketivity**$29.63**4.6★2,428 rev](https://www.amazon.com/dp/B01L5XL49G) [5**Chef in Training Kid Apron for Boys Girls with Pocket & Chef Hat Polyester Baking Painting Apron Gift for Christmas Birthday**SANDJEST**$15.24**4.7★208 rev](https://www.amazon.com/dp/B0F2SWVQTB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baketivity Hot Air Balloon Madeleines STEM Learning Kids Baking Kit**Baketivity**$33.14**1 rev8mo ago](https://www.amazon.com/dp/B0G3YW5S5V) [**Baketivity 3-Month Baking Subscription Box with Pre-Measured Ingredients**Baketivity**$98.94**5 rev12mo ago](https://www.amazon.com/dp/B0FLKBNPVG) [**Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12**TOVLA JR.**$41.43**302 rev1y ago](https://www.amazon.com/dp/B0F96PM14Y) [**Chef in Training Kid Apron for Boys Girls with Pocket & Chef Hat Polyester Baking Painting Apron Gift for Christmas Birthday**SANDJEST**$15.24**208 rev1y ago](https://www.amazon.com/dp/B0F2SWVQTB) [**Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls**Shop Square**$20.81**6 rev1y ago](https://www.amazon.com/dp/B0F22TG7L3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls**Shop Square**$20.81**4.6★**▲ 345%**](https://www.amazon.com/dp/B0F22TG7L3) [**Tstars Funny Sous Chef Apron for Cooking Lovers - Culinary Grilling Gift for Dad Mom Husband Wife BBQ Cooks One Size Black**Tstars**$15.98**4.2★**▲ 335%**](https://www.amazon.com/dp/B01N7U9UJY) [**Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12**TOVLA JR.**$41.43**4.4★**▲ 263%**](https://www.amazon.com/dp/B0F96PM14Y) [**Chef in Training Kid Apron for Boys Girls with Pocket & Chef Hat Polyester Baking Painting Apron Gift for Christmas Birthday**SANDJEST**$15.24**4.7★**▲ 158%**](https://www.amazon.com/dp/B0F2SWVQTB) [**Baketivity Hot Air Balloon Madeleines STEM Learning Kids Baking Kit**Baketivity**$33.14**5.0★**▲ 148%**](https://www.amazon.com/dp/B0G3YW5S5V)
**~~View all trending →~~**
## **What buyers say about im the chef too**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Fun for kids”*
**Gifting Purpose**17%
*“Cute birthday gift”*
**Instructions/User Manual/Troubleshooting**12%
*“Easy to follow instructions”*
**Quality-Overall**9%
*“High quality, fresh and easy to use with included instructions”*
**Ease Of Use**8%
*“So easy”*
**Baking**6%
*“Great Introduction to Baking for Children”*
**Taste-Overall**4%
*“Delicious cakes”*
**Value For Money**2%
*“worth it”*
**Color**2%
*“It makes a great presentation as its super colorful and chock full of items that a cookie making kit should have, and then some”*
**Creativity**2%
*“This kit is incredibly creative”*
### **What buyers complain about **
**Value For Money**25%
*“Over priced for sure”*
**Taste-Overall**6%
*“Pudding didnt taste great though”*
**Instructions/User Manual/Troubleshooting**5%
*“so the directions provided must have been solid”*
**Mess Free**2%
*“was kinda of a mess”*
**Smell**2%
*“They also have a strange smell”*
**Adhesion/Stickiness**2%
*“The dough did not stick well enough to make firm balls”*
**Cooking Instructions**1%
*“The dough did not come together for kneading very well”*
**Moist/Dry**1%
*“They came out dry”*
**Fun/Entertainment Experience**1%
*“they're picky about boring activities”*
**Educational-Overall**1%
*“honestly it felt a little young for them in terms of the educational activities”*
### **Top return reasons **
**Size-Overall**23%
**Value For Money**20%
**Leak-Proof**11%
**Advertised Vs Actual Product**11%
**Gifting Purpose**8%
**Quality-Overall**6%
**Instructions/User Manual/Troubleshooting**6%
**Defective Material/Parts**6%
**Certifications**3%
**Material Quality**2%
## **Common questions**
- **Is im the chef too profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the im the chef too niche?**
- 7 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in im the chef too?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.0%.
- **What does it cost to enter the im the chef too niche?**
- Listings span $15.24–$98.94; the average listing price is $34.25 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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