---
title: "Hulk Blanket — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hulk-blanket"
last_updated: "2026-08-11T06:37:23.654Z"
locale: en
meta:
description: "Niche score 37/100 · $8K/yr market · 32K searches/yr · $24.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $8K/yr market · 32K searches/yr · $24.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hulk Blanket — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **hulk blanket**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 18Conversion 14Competition 56Returns 78Price range 85Avg price 95Brand share 32Review moat 44Quality gap 21
**Avg price**
**Incredible****$24.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.92–$50.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,070.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, hulk blanket is a $8K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hulk blanket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$12K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#694**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **63%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**10%**
- Jay Franco57% - Surreal Entertainment9% - Marvel9% - NoJo6% - Booornainde5% - Sunny Side Up4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/hulk-blanket/trend)
## **Top hulk blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$42110%$84315%$1K20%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid**Jay Franco**$24.76**4.5★5 rev](https://www.amazon.com/dp/B0H3MWT9D9) [2**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 40x50 - Travel Blanket**Jay Franco**$22.46**4.7★1,385 rev](https://www.amazon.com/dp/B0FTZVSTKW) [3**Jay Franco Kids Nap Mat Cartoon Embedded Pillow & Blanket Soft 46x20Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Green - Hulk**Jay Franco**$32.00**4.6★1,651 rev](https://www.amazon.com/dp/B07K7S51BH) [4**Marvel The Incredible Hulk Comic Books Oversized Fleece Throw Blanket with Green Sherpa Backing | Plush Soft Polyester Cover for Sofa and Bed Cozy Home Decor Luxury Room Essentials | 8 Feet Long**Surreal Entertainment**$50.53**4.9★59 rev](https://www.amazon.com/dp/B09YPC5CFF) [5**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers**Jay Franco**$25.05**4.8★12,468 rev](https://www.amazon.com/dp/B01GCS1NGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid**Jay Franco**$24.76**5 rev1mo ago](https://www.amazon.com/dp/B0H3MWT9D9) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Avengers 40x50 - Travel Blanket**Jay Franco**$16.03**128 rev7mo ago](https://www.amazon.com/dp/B0G54JT2FB) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 40x50 - Travel Blanket**Jay Franco**$22.46**1,385 rev9mo ago](https://www.amazon.com/dp/B0FTZVSTKW) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 46x60 - Throw Blanket**Jay Franco**$26.09**1,385 rev9mo ago](https://www.amazon.com/dp/B0FTZT8GNT) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Iron Man & Friends 46x60 - Throw Blanket**Jay Franco**$22.51**398 rev9mo ago](https://www.amazon.com/dp/B0FTZRHRG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid**Jay Franco**$24.76**4.5★**▲ 340%**](https://www.amazon.com/dp/B0H3MWT9D9) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Avengers 40x50 - Travel Blanket**Jay Franco**$16.03**4.0★**▲ 338%**](https://www.amazon.com/dp/B0G54JT2FB) [**Marvel Comics Superheroes Fleece Throw Blanket | Soft Polyester Cover For Sofa Bed | 45 x 60 Inches**Marvel**$30.16**4.6★**▲ 295%**](https://www.amazon.com/dp/B0BVDHHLYC) [**Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen**Sunny Side Up**$21.32**4.8★**▲ 239%**](https://www.amazon.com/dp/B0CSVJ34TL) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Iron Man & Friends 46x60 - Throw Blanket**Jay Franco**$22.51**4.7★**▲ 111%**](https://www.amazon.com/dp/B0FTZRHRG3)
**~~View all trending →~~**
## **What buyers say about hulk blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“Extremely soft”*
**Quality-Overall**16%
*“Well made Hulk mask”*
**Gifting Purpose**10%
*“Gift”*
**Fun/Entertainment Experience**9%
*“Totally have a fun filled playtime”*
**Size-Overall**6%
*“With its comfortable fit”*
**Color**6%
*“bright colors”*
**Advertised Vs Actual Product**5%
*“looks just like the picture”*
**Value For Money**4%
*“Money well spent”*
**Comfort-Overall**3%
*“very comfortable”*
**Washability**2%
*“It washes up really nicely and keeps the soft, cuddliness”*
### **What buyers complain about **
**Size-Overall**21%
*“It wasn't the size I expected it to be”*
**Thickness**13%
*“thin”*
**Print Quality**7%
*“the printing mistake takes away from the overall look”*
**Quality-Overall**7%
*“Not great quality”*
**Hard Feel**6%
*“It is hard plastic”*
**Functionality-Overall**3%
*“it hasnt helped”*
**Advertised Vs Actual Product**3%
*“misleading”*
**Fun/Entertainment Experience**3%
*“Not super exciting”*
**Material Quality**3%
*“Cheap Material”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**6%
**Value For Money**6%
**Thin**6%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Comfort-Overall**3%
**Strap/String Quality**1%
**Color**1%
**Thickness**1%
## **Common questions**
- **Is hulk blanket profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hulk blanket niche?**
- 11 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in hulk blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Print Quality. The return rate is 1.9%.
- **When does demand for hulk blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the hulk blanket niche?**
- Listings span $9.92–$50.53; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.
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