---
title: "How to Train Your Dragon Party Supplies — $333K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/how-to-train-your-dragon-party-supplies"
last_updated: "2026-08-11T09:34:19.415Z"
locale: en
meta:
description: "Niche score 51/100 · $333K/yr market · 532K searches/yr · $17.31 avg price. Soft demand (-30.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $333K/yr market · 532K searches/yr · $17.31 avg price. Soft demand (-30.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "How to Train Your Dragon Party Supplies — $333K/yr Amazon US Niche (2026) - Flapen"
---
# **how to train your dragon party supplies**
**Worth a look**
Shows a thin review moat (81 avg reviews), but soft demand (-30.3% this quarter) keeps it on the watch list.
Market size 53Growth 10Conversion 45Competition 72Returns 72Price range 71Avg price 81Brand share 37Review moat 96Quality gap 35
**Review moat**
**Incredible****81.49**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.31**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.74–$32.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$333K**
$333K/yr · 532K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, how to train your dragon party supplies is a $333K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **how to train your dragon party supplies market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$260K–$346K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,448**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**11%**
- Unique46% - Anagram11% - Seyal10% - Toysvill9% - How To Train Your Dragon7% - DecoPac7% - Open — no brand owns it (8 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/how-to-train-your-dragon-party-supplies/trend)
## **Top how to train your dragon party supplies search terms**
- **how to train your dragon party supplies**231K/yr-32.9%2.7% conv. - **how to train your dragon birthday decorations**49K/yr-41.4%2.2% conv. - **how to train your dragon birthday**35K/yr-27.2%2.5% conv. - **toothless birthday decorations**21K/yr-15.8%1.3% conv. - **how to train your dragon party favors**25K/yr-24.0%2.5% conv. - **how to train your dragon party**26K/yr-32.8%1.9% conv. - **how to train your dragon party decorations**21K/yr-26.7%1.5% conv. - **how to train your dragon balloons**18K/yr-27.9%2.9% conv. - **toothless party decorations**16K/yr-24.0%1.8% conv. - **how to train your dragon decorations**15K/yr-21.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/how-to-train-your-dragon-party-supplies/search-terms)
## **Top how to train your dragon party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$27K12%$40K16%$53K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Character Masks Plates Napkins Sticker | Officially Licensed**Unique**$24.91**4.7★53 rev](https://www.amazon.com/dp/B0GNNZ16G7) [2**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$21.91**4.7★61 rev](https://www.amazon.com/dp/B0FY6ZLBMV) [3**Anagram Hiccup and Toothless Birthday Party Supplies 6 pc Balloon Bouquet Decorations**Anagram**$16.39**4.5★102 rev](https://www.amazon.com/dp/B0FFZTBNKW) [4**Toysvill How to Train Your Dragon Mini Figures Set 12 Piece Multicolor Plastic Dragons Cake Toppers Collection for Birthday Party Decorations 1.78 Inch**Toysvill**$17.39**4.6★100 rev](https://www.amazon.com/dp/B0FZVH5QV1) [5**How To Train Your Dragn Cupcake Topper Decorations Fantasy-Themed Cake Picks Featuring Toothless Dragns Viking Symbols Fun Party Supplies for Birthdays & Celebrations**Seyal**$7.74**4.6★483 rev](https://www.amazon.com/dp/B0B4K1Q176)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fantasy Dragon Party Balloons 24PCS 6 Unique Designs Medieval Adventure Theme Latex Balloons Viking Birthday Decorations for Kids Boys Party Supplies**JenJen Tradition**$13.36**5 rev4mo ago](https://www.amazon.com/dp/B0GT1BFD3L) [**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Character Masks Plates Napkins Sticker | Officially Licensed**Unique**$24.91**53 rev4mo ago](https://www.amazon.com/dp/B0GNNZ16G7) [**Unique How to Train Your Dragon Goodie Bags - 16 Count - Party Favor Bags - Birthday Party Supplies & Decorations - Officially Licensed - includes Checklist**Unique**$9.89**26 rev5mo ago](https://www.amazon.com/dp/B0GJWN2225) [**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Temporary Tattoos Plates Napkins Sticker | Officially Licensed**Unique**$23.85**45 rev5mo ago](https://www.amazon.com/dp/B0GGTQKZXH) [**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$21.91**61 rev8mo ago](https://www.amazon.com/dp/B0FY6ZLBMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fantasy Dragon Party Balloons 24PCS 6 Unique Designs Medieval Adventure Theme Latex Balloons Viking Birthday Decorations for Kids Boys Party Supplies**JenJen Tradition**$13.36**3.2★**▲ 450%**](https://www.amazon.com/dp/B0GT1BFD3L) [**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Character Masks Plates Napkins Sticker | Officially Licensed**Unique**$24.91**4.7★**▲ 234%**](https://www.amazon.com/dp/B0GNNZ16G7) [**How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Temporary Tattoos Plates Napkins Sticker | Officially Licensed**Unique**$23.85**4.1★**▲ 145%**](https://www.amazon.com/dp/B0GGTQKZXH) [**Unique How to Train Your Dragon Goodie Bags - 16 Count - Party Favor Bags - Birthday Party Supplies & Decorations - Officially Licensed - includes Checklist**Unique**$9.89**4.6★**▲ 138%**](https://www.amazon.com/dp/B0GJWN2225) [**Toysvill How to Train Your Dragon Mini Figures Set 12 Piece Multicolor Plastic Dragons Cake Toppers Collection for Birthday Party Decorations 1.78 Inch**Toysvill**$17.39**4.6★**▲ 131%**](https://www.amazon.com/dp/B0FZVH5QV1)
**~~View all trending →~~**
## **What buyers say about how to train your dragon party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Design-Overall**10%
*“The colors and designs were fun and worked really well together”*
**Value For Money**8%
*“Good deal”*
**Size-Overall**7%
*“Perfect fit”*
**Color**7%
*“colors are vibrant”*
**Advertised Vs Actual Product**6%
*“As Described”*
**Durability**6%
*“They are holding up very well”*
**Gifting Purpose**6%
*“Perfect for my kid's birthday party”*
**Strength**5%
*“plates were sturdy”*
**Fun/Entertainment Experience**5%
*“great for play”*
### **What buyers complain about **
**Size-Overall**27%
*“The balloons are big”*
**Value For Money**12%
*“they are too expensive for what you get”*
**Strength**5%
*“feel a little flimsy to me”*
**Paint Quality**5%
*“Received with dried-out paints”*
**Durability**4%
*“broken”*
**Advertised Vs Actual Product**3%
*“The picture looks like a knock-off version of the film”*
**Quality-Overall**3%
*“quality is not the best”*
**Strap/String Quality**3%
*“Needs string or ribbons”*
**Leak-Proof**3%
*“I everything was great besides the toothless balloon it had a small leak in it”*
**Design-Overall**3%
*“non related to design”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**18%
**Quality-Overall**9%
**Value For Money**9%
**Color**2%
**Material Quality**2%
**Length**2%
**Defective Material/Parts**2%
**Inflation/Deflation**2%
**Thin**2%
## **Common questions**
- **Is how to train your dragon party supplies profitable to sell on Amazon United States?**
- The niche generates $333K/yr across 37 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the how to train your dragon party supplies niche?**
- 14 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in how to train your dragon party supplies?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 2.1%.
- **When does demand for how to train your dragon party supplies peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the how to train your dragon party supplies niche?**
- Listings span $7.74–$32.86; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.
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