---
title: "Trend — hot wheels birthday party supplies - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hot-wheels-birthday-party-supplies/trend"
last_updated: "2026-08-11T11:32:01.751Z"
locale: en
meta:
  description: "Niche score 55/100 · $537K/yr market · 1.1M searches/yr · $17.05 avg price. Soft demand (-7.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $537K/yr market · 1.1M searches/yr · $17.05 avg price. Soft demand (-7.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hot wheels birthday party supplies - Flapen"
---

# **hot wheels birthday party supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-7.0% this quarter) keeps it on the watch list.

Market size 61Growth 22Conversion 36Competition 77Returns 49Price range 66Avg price 80Brand share 90Review moat 77Quality gap 24

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.05**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Great****451.13**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.03–$32.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$537K**

$537K/yr · 1.1M searches

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend