---
title: "Hot Wheels Birthday Party Supplies — $537K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hot-wheels-birthday-party-supplies"
last_updated: "2026-08-07T19:07:45.863Z"
locale: en
meta:
description: "Niche score 55/100 · $537K/yr market · 1.1M searches/yr · $17.05 avg price. Soft demand (-7.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $537K/yr market · 1.1M searches/yr · $17.05 avg price. Soft demand (-7.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hot Wheels Birthday Party Supplies — $537K/yr Amazon US Niche (2026) - Flapen"
---
# **hot wheels birthday party supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-7.0% this quarter) keeps it on the watch list.
Market size 61Growth 22Conversion 36Competition 77Returns 49Price range 66Avg price 80Brand share 90Review moat 77Quality gap 24
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.05**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Great****451.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.03–$32.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$537K**
$537K/yr · 1.1M searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, hot wheels birthday party supplies is a $537K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hot wheels birthday party supplies market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$512K–$682K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,420**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**50%**
- JVORFDG22% - Beavistalon7% - DecoPac6% - MiniInflat5% - SHERYL DECOR5% - Tevxj5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/hot-wheels-birthday-party-supplies/trend)
## **Top hot wheels birthday party supplies search terms**
- **hot wheels birthday decorations**478K/yr-4.2%1.9% conv. - **hotwheels birthday decorations**130K/yr-1.4%1.4% conv. - **hot wheels party decorations**113K/yr-9.7%1.8% conv. - **hot wheels birthday**78K/yr-8.6%1.1% conv. - **hot wheels party**46K/yr-3.4%0.9% conv. - **hot wheels decorations**41K/yr-6.2%1.2% conv. - **hot wheels birthday banner**25K/yr+2.2%1.3% conv. - **hot wheel birthday decorations**24K/yr-9.1%1.5% conv. - **hot wheels party supplies**24K/yr-20.6%1.4% conv. - **hot wheels decorations birthday**22K/yr-29.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/hot-wheels-birthday-party-supplies/search-terms)
## **Top hot wheels birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$21K8%$43K12%$64K16%$86K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**194pcs Birthday Party Decorations Supplies Race Car Plates Napkins Banner Tablecloth Disposable Paper Cups Straws Tableware Set for Kids Boys Birthday Decor 24 Guests**JVORFDG**$28.05**4.7★115 rev](https://www.amazon.com/dp/B0F62ZJXZJ) [2**Race Car Birthday Decorations Party Decorations Set Include Race Car Balloons Tablecloth Backdrop Cake Cupcake Toppers Hanging Swirls Banner Racing Car Party Supplies for Boys Birthday Decor**JVORFDG**$20.06**4.2★10 rev](https://www.amazon.com/dp/B0GRL6DDW6) [3**52Pcs Hot Car Birthday Party Decorations Birthday Party Supplies for Hot Car Includes Banner Backdrop 24 Balloons Cake Topper 24 Cupcake Toppers TableCloth**Beavistalon**$20.74**4.7★58 rev](https://www.amazon.com/dp/B0FK2K2SVW) [4**MiniInflat Race Car 3rd Birthday Number Sign Centerpiece Race Car Theme 3rd Birthday Party Supplies Wooden Table Decoration Photo Props for Boys Three Years Old**MiniInflat**$11.33**4.8★381 rev](https://www.amazon.com/dp/B0D8PW1RTR) [5**ALL-IN-1 Race Car Balloon Arch Kit with BONUS Flame & Race Car for Wheels Theme Birthday Decorations - Monster Truck Balloons for Wheels Party Decorations - Hot Balloons Monster Truck Party**SHERYL DECOR**$19.19**4.5★1,428 rev](https://www.amazon.com/dp/B0DJKHSW3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Race Car Birthday Decorations Party Decorations Set Include Race Car Balloons Tablecloth Backdrop Cake Cupcake Toppers Hanging Swirls Banner Racing Car Party Supplies for Boys Birthday Decor**JVORFDG**$20.06**10 rev4mo ago](https://www.amazon.com/dp/B0GRL6DDW6) [**175 PCS Race Car Plates Napkins Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Cake Topper Cupcake Decor Dinnerware Sets Race Car Themed Birthday Decorations Serve 20 Guests**ZHBZPTY**$20.18**4 rev5mo ago](https://www.amazon.com/dp/B0GLF9V17Q) [**cars birthday decorations race car birthday party suppliesrace car Party Background banner(7x5ft) 9 Pieces Cars Honeycomb Centerpieces 9PC Aluminum foil Birthday balloon**JUEXINGZHE**$17.02**13 rev7mo ago](https://www.amazon.com/dp/B0G5DSLGM3) [**Hot Car Theme Party Decorations Race Wheel Car Birthday Party Supplies Include Happy Birthday Banner Balloons Cake Toppers Cupcake Toppers Tablecloth (hoteel)**Generic**$16.94**14 rev7mo ago](https://www.amazon.com/dp/B0G4C1JJN5) [**179pcs Racing Car Plates Napkins Birthday Party Decorations Disposable Tableware Set Paper Cups Banner Tablecloth Hanging Swirls Race Car Party Supplies for Kids Boys Birthday Decor 24 Guests**XIENBLOC**$25.40**68 rev10mo ago](https://www.amazon.com/dp/B0FQV7YGDM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Race Car Birthday Decorations Party Decorations Set Include Race Car Balloons Tablecloth Backdrop Cake Cupcake Toppers Hanging Swirls Banner Racing Car Party Supplies for Boys Birthday Decor**JVORFDG**$20.06**4.2★**▲ 266%**](https://www.amazon.com/dp/B0GRL6DDW6) [**175 PCS Race Car Plates Napkins Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Cake Topper Cupcake Decor Dinnerware Sets Race Car Themed Birthday Decorations Serve 20 Guests**ZHBZPTY**$20.18**4.0★**▲ 219%**](https://www.amazon.com/dp/B0GLF9V17Q) [**PHD CAKE 2.76 Inch Number 3 Racing Birthday Candles Cool Racing Themed Number Candles Cake Number Candles Party Celebration Style Candle**PHD CAKE**$6.03**4.9★**▲ 174%**](https://www.amazon.com/dp/B0DJVN1LJ5) [**cars birthday decorations race car birthday party suppliesrace car Party Background banner(7x5ft) 9 Pieces Cars Honeycomb Centerpieces 9PC Aluminum foil Birthday balloon**JUEXINGZHE**$17.02**5.0★**▲ 114%**](https://www.amazon.com/dp/B0G5DSLGM3) [**Hot Car Theme Party Decorations Race Wheel Car Birthday Party Supplies Include Happy Birthday Banner Balloons Cake Toppers Cupcake Toppers Tablecloth (hoteel)**Generic**$16.94**5.0★**▲ 85%**](https://www.amazon.com/dp/B0G4C1JJN5)
**~~View all trending →~~**
## **What buyers say about hot wheels birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality and easy to assemble”*
**Value For Money**10%
*“great for the price”*
**Color**10%
*“The colors are vibrant”*
**Design-Overall**7%
*“They were the perfect addition to the decor”*
**Size-Overall**7%
*“fit as advertised”*
**Assembly/Installation**5%
*“So easy to set everything up”*
**Strength**5%
*“The boxes are sturdy, attractive, and easy to assemble, making them perfect for holding treats, small gifts, or party favors”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**5%
*“They are durable”*
### **What buyers complain about **
**Smell**13%
*“Terrible Smell”*
**Quality-Overall**11%
*“Kinda cheap toys”*
**Durability**7%
*“dont last overly long”*
**Inflation/Deflation**7%
*“Wouldnt blow up as there was a hole along the edge that wasnt properly sealed shut”*
**Advertised Vs Actual Product**7%
*“The stuff was mostly okay except for the banner sign that was supposed to say happy birthday”*
**Color**5%
*“your mouth will be black for a bit haha”*
**Size-Overall**4%
*“we just had to really work to get everything to fit”*
**Taste-Overall**4%
*“they are diabolical lol absolutely horrible just chemicals pressed into a circle tase is awful my 4 year old hated it”*
**Ease Of Use**4%
*“couldnt use them”*
**Strength**4%
*“However, some of the balloons popped while we were inflating them, so they seem a bit fragile”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**14%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Strength**3%
**Material Quality**3%
**Product Condition**2%
**Color**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is hot wheels birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $537K/yr across 39 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hot wheels birthday party supplies niche?**
- 31 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in hot wheels birthday party supplies?**
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 3.1%.
- **When does demand for hot wheels birthday party supplies peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the hot wheels birthday party supplies niche?**
- Listings span $6.03–$32.29; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.
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