---
title: "Horror Birthday Decorations — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/horror-birthday-decorations"
last_updated: "2026-08-11T10:20:08.523Z"
locale: en
meta:
description: "Niche score 53/100 · $158K/yr market · 372K searches/yr · $14.14 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $158K/yr market · 372K searches/yr · $14.14 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Horror Birthday Decorations — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **horror birthday decorations**
**Worth a look**
Shows a thin review moat (315 avg reviews), but soft demand (-13.7% this quarter) keeps it on the watch list.
Market size 33Growth 18Conversion 38Competition 77Returns 69Price range 55Avg price 68Brand share 82Review moat 84Quality gap 40
**Review moat**
**Great****315.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.97–$25.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$158K**
$158K/yr · 372K searches
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, horror birthday decorations is a $158K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horror birthday decorations market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$141K–$177K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#4,495**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **23.4%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**53%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 78%
**Open market**
**43%**
- karg15% - PINUO13% - Taeku10% - Ezcpigei10% - Favuit5% - MEHOFOND4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/horror-birthday-decorations/trend)
## **Top horror birthday decorations search terms**
- **horror birthday decorations**62K/yr+0.4%1.9% conv. - **scream birthday decorations**41K/yr-32.0%1.8% conv. - **ghost face birthday decorations**24K/yr-8.8%1.4% conv. - **ghostface birthday decorations**23K/yr-27.0%1.5% conv. - **scream party decorations**28K/yr-23.4%2.0% conv. - **ghostface party decorations**23K/yr-16.7%1.1% conv. - **horror party decorations**15K/yr+53.2%1.9% conv. - **horror themed birthday decorations**15K/yr-14.9%2.4% conv. - **horror movie birthday decorations**16K/yr-2.7%2.3% conv. - **michael myers birthday decorations**18K/yr-1.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/horror-birthday-decorations/search-terms)
## **Top horror birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scream Birthday Backdrop Horror Movie Theme Party Decorations Includes 18 Balloons Cake Topper 24 Cupcake Toppers**karg**$21.88**4.7★20 rev](https://www.amazon.com/dp/B0G35HFX6S) [2**Taeku Horror Birthday Party Decorations 50 Pcs Halloween Theme Kit with Banner Balloons Cake Toppers Backdrop & Tablecloth Scary Party Supplies for Kids & Adults**Taeku**$23.13**4.7★92 rev](https://www.amazon.com/dp/B0FJ1F848L) [3**Scream Movie Party Decorations Birthday Party Supplies For Horror Movie Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons**PINUO**$20.60**4.7★20 rev](https://www.amazon.com/dp/B0FLNJ149H) [4**Favuit Horror Birthday Decorations for Boys Girls Adults Halloween Theme Party Supplies Kit with Happy Birthday Banner Balloons Cake Topper Backdrop Tablecloth Hanging Swirls**Favuit**$18.60**4.4★21 rev](https://www.amazon.com/dp/B0FJMHJWFM) [5**Scream Movie Party Decorations Birthday Party Supplies For Horror Movie Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons**PINUO**$19.59**4.5★23 rev](https://www.amazon.com/dp/B0FLP1WTBY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scream Birthday Backdrop Horror Movie Theme Party Decorations Includes 18 Balloons Cake Topper 24 Cupcake Toppers**karg**$21.88**20 rev8mo ago](https://www.amazon.com/dp/B0G35HFX6S) [**Pinkc Scream Happy Birthday Backdrop Scream Movie Banner Poster for Horror Theme Party Decorations Birthday Supplies Background Studio Shoot Photo Props Booth**karg**$15.40**11 rev8mo ago](https://www.amazon.com/dp/B0G2QWYJ45) [**Allenjoy Pink Horror Skeleton Phone Movie Birthday Party Supplies Sets - 1pc 59 x 35 Backdrop 2pcs Paper Headwear 8pcs Photo Booth Props**Allenjoy**$19.69**3 rev9mo ago](https://www.amazon.com/dp/B0FWQ4C5L4) [**Mtgluk Horror Birthday Party Decorations Kit 38 Pcs Halloween Themed Supplies with Banner Backdrop Tablecloth Balloons & Cake Toppers for Spooky Celebrations**Mtgluk**$20.98**44 rev10mo ago](https://www.amazon.com/dp/B0FPQNN84R) [**Scream Movie Party Decorations Birthday Party Supplies For Horror Movie Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons**PINUO**$20.60**20 rev11mo ago](https://www.amazon.com/dp/B0FLNJ149H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horror Movie Birthday Decorations Classic Movie Character Birthday Party Decorations Horror Movie Halloween Decor Horror Movie Party Supplies**Ezcpigei**$9.90**1.0★**▲ 197%**](https://www.amazon.com/dp/B0GGS7LNVK) [**Favuit Horror Birthday Decorations for Boys Girls Adults Halloween Theme Party Supplies Kit with Happy Birthday Banner Balloons Cake Topper Backdrop Tablecloth Hanging Swirls**Favuit**$18.60**4.4★**▲ 91%**](https://www.amazon.com/dp/B0FJMHJWFM) [**Halloween Horror Birthday Party Banner Scary Halloween Decorations Murder Mystery Party Scream Decorations Horror Themed Birthday Decorations Horror Movie Decor Crime Scene Decorations**Bogigul**$8.17**3.4★**▲ 83%**](https://www.amazon.com/dp/B0FJ7DMY1K) [**Scream Birthday Backdrop Horror Movie Theme Party Decorations Includes 18 Balloons Cake Topper 24 Cupcake Toppers**karg**$21.88**4.7★**▲ 73%**](https://www.amazon.com/dp/B0G35HFX6S) [**Allenjoy Pink Horror Skeleton Phone Movie Birthday Party Supplies Sets - 1pc 59 x 35 Backdrop 2pcs Paper Headwear 8pcs Photo Booth Props**Allenjoy**$19.69**5.0★**▲ 55%**](https://www.amazon.com/dp/B0FWQ4C5L4)
**~~View all trending →~~**
## **What buyers say about horror birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Awesome, great quality & exactly as pictured”*
**Advertised Vs Actual Product**19%
*“better than I expected”*
**Value For Money**11%
*“fair price”*
**Size-Overall**6%
*“Great size”*
**Design-Overall**4%
*“Looks nice”*
**Material Quality**4%
*“Good material”*
**Ease Of Use**3%
*“Super easy to use”*
**Assembly/Installation**3%
*“Extremely easy to assemble”*
**Collectibles**3%
*“Great Add to My Collection”*
**Color**3%
*“The colors were cute”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Broken stick”*
**Quality-Overall**11%
*“Looks very cheap”*
**Size-Overall**11%
*“is small in size”*
**Assembly/Installation**9%
*“Have to assemble everything yourself”*
**Advertised Vs Actual Product**9%
*“They are not as full as it shows in the image”*
**Value For Money**8%
*“Definitely overpriced I think for the cheap material though”*
**Thickness**5%
*“Very thin”*
**Gifting Purpose**3%
*“Don's great birthday gift”*
**Color**3%
*“black had slits in them”*
**Image/Picture Clarity**3%
*“Inappropriate image”*
### **Top return reasons **
**Size-Overall**16%
**Value For Money**16%
**Color**13%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Adhesion/Stickiness**7%
**Quality-Overall**5%
**Product Condition**4%
**Durability**3%
**Material Quality**2%
## **Common questions**
- **Is horror birthday decorations profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 42 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the horror birthday decorations niche?**
- 33 brands and 75 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in horror birthday decorations?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **When does demand for horror birthday decorations peak?**
- Demand peaks in Sep–Oct; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the horror birthday decorations niche?**
- Listings span $5.97–$25.88; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.
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