---
title: "Hopscotch — $163K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hopscotch"
last_updated: "2026-08-10T05:29:01.751Z"
locale: en
meta:
description: "Niche score 54/100 · $163K/yr market · 211K searches/yr · $29.68 avg price. Soft demand (-12.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $163K/yr market · 211K searches/yr · $29.68 avg price. Soft demand (-12.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Hopscotch — $163K/yr Amazon US Niche (2026) - Flapen"
---
# **hopscotch**
**Worth a look**
Shows a sweet-spot price point ($29.68 avg), but soft demand (-12.8% this quarter) keeps it on the watch list.
Market size 34Growth 19Conversion 33Competition 78Returns 45Price range 60Avg price 95Brand share 89Review moat 81Quality gap 60
**Avg price**
**Incredible****$29.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****372.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.36–$150.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$163K**
$163K/yr · 211K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hopscotch is a $163K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Apr–Nov. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hopscotch market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$148K–$178K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#320**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **91%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**46%**
Top 20: 92%
**Top-5 click share**
**37%**
Top 20: 84%
**Open market**
**49%**
- Dafina Specialties15% - Liberty Imports9% - OVALLEY8% - STARUIA8% - Synocwytal7% - Huloo Sleep5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
6K4KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/hopscotch/trend)
## **Top hopscotch search terms**
- **hopscotch rug**73K/yr-11.4%1.7% conv. - **hopscotch**50K/yr-15.8%1.3% conv. - **hopscotch mat**22K/yr+7.7%1.9% conv. - **hop scotch inside rug for kids**21K/yr-18.0%2.1% conv. - **hop scotch**10K/yr+17.6%1.7% conv. - **hopscotch rugs for kids indoor**13K/yr-33.0%1.9% conv. - **hop scotch rug**6K/yr+15.5%2.4% conv. - **hopscotch game**5K/yr-38.1%2.3% conv. - **indoor hopscotch**4K/yr-0.8%3.0% conv. - **hop scotch for kids**4K/yr-62.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/hopscotch/search-terms)
## **Top hopscotch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hop and Count Hopscotch Rug Kids Floor Play Area Rug Game Carpet Crawl Jump Mat Children Numbers Learning Non-Slip Rug Great for Ages 3 to 7 Boys Girls Home Decor 26x55**Dafina Specialties**$24.93**4.7★408 rev](https://www.amazon.com/dp/B08KS7VSNM) [2**Hopscotch Playmat Foam Interlocking Puzzle Floor Mat - 10 Large Number Tiles (12 by 12 Square Blocks)**Liberty Imports**$24.68**4.6★833 rev](https://www.amazon.com/dp/B005QDFFN8) [3**Extra Large 79x118 Baby Activity Play Mat for Floor 1.3 Thick Elasti Foam for Tummy Time & Crawling Non-Slip Nursery Rug for Infants Toddlers & Kids Tatami Style Mat for Yoga Living Room Classroom & Playroom (Dark Gray)**Huloo Sleep**$150.04**4.8★2,147 rev](https://www.amazon.com/dp/B0C8HR6DGH) [4**OVALLEY Hopscotch Rug for Kids 62.99x31.5 Hopscotch Play Mat with 10mm Thickness ABC Classroom Learning Mat Kids Rug for Playroom Non-Slip Educational Carpet for Kids Room (Numbers & Squares)**OVALLEY**$34.84**4.8★82 rev](https://www.amazon.com/dp/B0DK9PSLQV) [5**Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls**Synocwytal**$18.47**3.6★4 rev](https://www.amazon.com/dp/B0GTRG1YK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls**Synocwytal**$18.47**4 rev4mo ago](https://www.amazon.com/dp/B0GTRG1YK3) [**Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls**Synocwytal**$18.78**0 rev4mo ago](https://www.amazon.com/dp/B0GTRLQYTR) [**Hopscotch Classroom Rug 3x5 Washable Calming Corner Items for Kids Non-Slip Soft Large Area Rugs Emotional Regulation Space Play Mat for Nursery Playroom Reading Bedroom Living Room Home Decor**AKAIXI**$41.44**4 rev4mo ago](https://www.amazon.com/dp/B0GRVJW8FW) [**Hopscotch Rug Mat Hop Scotch Inside Rug Anti-Slip Soft Rugs Indoor Carpet Gift Easy to Clean Carry For Bedrooms Living Rooms Daycare Centers Preschools Playrooms And Other Places(Dark Blue 23*46in)**Nuaiute**$18.86**6 rev7mo ago](https://www.amazon.com/dp/B0G65GDXRG) [**OVALLEY Hopscotch Rug for Kids 62.99x31.5 Hopscotch Play Mat with 10mm Thickness ABC Classroom Learning Mat Kids Rug for Playroom Non-Slip Educational Carpet for Kids Room (Numbers & Squares)**OVALLEY**$34.84**82 rev8mo ago](https://www.amazon.com/dp/B0DK9PSLQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Extra Large 79x118 Baby Activity Play Mat for Floor 1.3 Thick Elasti Foam for Tummy Time & Crawling Non-Slip Nursery Rug for Infants Toddlers & Kids Tatami Style Mat for Yoga Living Room Classroom & Playroom (Dark Gray)**Huloo Sleep**$150.04**4.8★**▲ 336%**](https://www.amazon.com/dp/B0C8HR6DGH) [**Hopscotch Classroom Rug 3x5 Washable Calming Corner Items for Kids Non-Slip Soft Large Area Rugs Emotional Regulation Space Play Mat for Nursery Playroom Reading Bedroom Living Room Home Decor**AKAIXI**$41.44**5.0★**▲ 336%**](https://www.amazon.com/dp/B0GRVJW8FW) [**Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls**Synocwytal**$18.47**3.6★**▲ 335%**](https://www.amazon.com/dp/B0GTRG1YK3) [**Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls**Synocwytal**$18.78**0.0★**▲ 335%**](https://www.amazon.com/dp/B0GTRLQYTR) [**Kangaroo Hoppers Gymnastics Tumbling Mats Foldable Gym Tumble Mat for Kids**Kangaroo Hoppers**$60.55**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FLXCWRYZ)
**~~View all trending →~~**
## **What buyers say about hopscotch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**18%
*“Fun for the kids”*
**Quality-Overall**10%
*“Good quality, and easy to clean with the vacuum”*
**Soft Feel**8%
*“The material is so soft”*
**Color**8%
*“Color is vibrant”*
**Size-Overall**7%
*“nice size just what I wanted”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Use**3%
*“easy to use”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Thickness**3%
*“Just the Right Thickness for Hopscotch Play - Fun Animal Images”*
**Durability**2%
*“It seems durable”*
### **What buyers complain about **
**Size-Overall**13%
*“So small”*
**Quality-Overall**10%
*“Not great quality”*
**Assembly/Installation**9%
*“Impossible to fully assemble”*
**Thickness**6%
*“The mat is thick”*
**Connectivity-Overall**5%
*“Connectors do not connect as they should”*
**Material Quality**5%
*“Cheap material appearance”*
**Color**4%
*“the color is not dark grey”*
**Strength**4%
*“not sturdy at all”*
**Durability**3%
*“Kept breaking apart”*
**Value For Money**3%
*“Rugs are super expensive”*
### **Top return reasons **
**Size-Overall**35%
**Quality-Overall**9%
**Assembly/Installation**7%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Connectivity-Overall**4%
**Strength**4%
**Value For Money**4%
**Functionality-Overall**3%
## **Common questions**
- **Is hopscotch profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 34 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the hopscotch niche?**
- 27 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in hopscotch?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 3.4%.
- **When does demand for hopscotch peak?**
- Demand peaks in Apr–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the hopscotch niche?**
- Listings span $7.36–$150.04; the average listing price is $29.68 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)