[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-home-kitchen-hocus-pocus-blanket":3,"research-sidebar-rollups":584},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":88,"demand":93,"seasonality":402,"brandShare":415,"products":432,"feedback":522,"searchTerms":539,"related":549,"lastUpdated":36},"19510a4d-bf8b-45bb-b614-7a1c03db391a","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":21,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":27,"signals":39,"avgBsr":40,"pageQuality":31,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":48,"oosRate":49},9333,47027,0.5029,0.9316,0.0098,0.8029,1,4.7,418,20.25,8.85,43.31,10,2000,0.4,0.0128,0,"hocus pocus blanket","hocus-pocus-blanket","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fhocus-pocus-blanket","Throws","2026-07-17T07:30:12.61617+00:00",5,22,[],12143,1500,100,250,30375,40500,34,202,0.8,0.4308,{"score":51,"verdict":52,"components":53},40,"skip",[54,59,62,66,69,71,74,79,82,84],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",2,0.15,9332.51,{"key":60,"score":61,"weight":57,"raw":18},"growth",88,{"key":63,"score":64,"weight":65,"raw":19},"conversion",12,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",16,{"key":70,"score":31,"weight":65,"raw":21},"brandShare",{"key":72,"score":73,"weight":65,"raw":22},"qualityGap",19,{"key":75,"score":76,"weight":77,"raw":78},"reviewMoat",79,0.05,418.1,{"key":80,"score":81,"weight":65,"raw":30},"returns",89,{"key":83,"score":61,"weight":77,"raw":24},"avgPrice",{"key":85,"score":86,"weight":77,"raw":87},"priceRange",81,0.8215322112594313,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.42,24.38,0.0215,115062,{"points":94,"droppedPartialWeek":401},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,199,202,205,207,210,213,216,219,222,225,228,231,234,237,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,375,378,381,383,386,389,392,395,398],{"week":96,"volume":97},"2024-07-21",1015,{"week":99,"volume":100},"2024-07-28",1300,{"week":102,"volume":103},"2024-08-04",1966,{"week":105,"volume":106},"2024-08-11",3333,{"week":108,"volume":109},"2024-08-18",3935,{"week":111,"volume":112},"2024-08-25",7162,{"week":114,"volume":115},"2024-09-01",7985,{"week":117,"volume":118},"2024-09-08",7175,{"week":120,"volume":121},"2024-09-15",7092,{"week":123,"volume":124},"2024-09-22",10278,{"week":126,"volume":127},"2024-09-29",8994,{"week":129,"volume":130},"2024-10-06",8411,{"week":132,"volume":133},"2024-10-13",6793,{"week":135,"volume":136},"2024-10-20",5671,{"week":138,"volume":139},"2024-10-27",3321,{"week":141,"volume":142},"2024-11-03",1464,{"week":144,"volume":145},"2024-11-10",698,{"week":147,"volume":148},"2024-11-17",743,{"week":150,"volume":151},"2024-11-24",648,{"week":153,"volume":154},"2024-12-01",647,{"week":156,"volume":157},"2024-12-08",841,{"week":159,"volume":160},"2024-12-15",1187,{"week":162,"volume":163},"2024-12-22",1044,{"week":165,"volume":166},"2024-12-29",354,{"week":168,"volume":169},"2025-01-05",174,{"week":171,"volume":172},"2025-01-12",171,{"week":174,"volume":175},"2025-01-19",173,{"week":177,"volume":178},"2025-01-26",117,{"week":180,"volume":181},"2025-02-02",72,{"week":183,"volume":184},"2025-02-09",132,{"week":186,"volume":187},"2025-02-16",82,{"week":189,"volume":190},"2025-02-23",108,{"week":192,"volume":193},"2025-03-02",128,{"week":195,"volume":196},"2025-03-09",122,{"week":198,"volume":178},"2025-03-16",{"week":200,"volume":201},"2025-03-23",189,{"week":203,"volume":204},"2025-03-30",119,{"week":206,"volume":204},"2025-04-06",{"week":208,"volume":209},"2025-04-13",160,{"week":211,"volume":212},"2025-04-20",178,{"week":214,"volume":215},"2025-04-27",126,{"week":217,"volume":218},"2025-05-04",188,{"week":220,"volume":221},"2025-05-11",228,{"week":223,"volume":224},"2025-05-18",156,{"week":226,"volume":227},"2025-05-25",224,{"week":229,"volume":230},"2025-06-01",251,{"week":232,"volume":233},"2025-06-08",229,{"week":235,"volume":236},"2025-06-15",225,{"week":238,"volume":212},"2025-06-22",{"week":240,"volume":241},"2025-06-29",412,{"week":243,"volume":244},"2025-07-06",368,{"week":246,"volume":247},"2025-07-13",756,{"week":249,"volume":250},"2025-07-20",1472,{"week":252,"volume":253},"2025-07-27",1588,{"week":255,"volume":256},"2025-08-03",1617,{"week":258,"volume":259},"2025-08-10",1736,{"week":261,"volume":262},"2025-08-17",2072,{"week":264,"volume":265},"2025-08-24",2546,{"week":267,"volume":268},"2025-08-31",3090,{"week":270,"volume":271},"2025-09-07",3345,{"week":273,"volume":274},"2025-09-14",3471,{"week":276,"volume":277},"2025-09-21",3164,{"week":279,"volume":280},"2025-09-28",3679,{"week":282,"volume":283},"2025-10-05",4501,{"week":285,"volume":286},"2025-10-12",3903,{"week":288,"volume":289},"2025-10-19",2772,{"week":291,"volume":292},"2025-10-26",1751,{"week":294,"volume":295},"2025-11-02",1101,{"week":297,"volume":298},"2025-11-09",458,{"week":300,"volume":301},"2025-11-16",404,{"week":303,"volume":304},"2025-11-23",456,{"week":306,"volume":307},"2025-11-30",539,{"week":309,"volume":310},"2025-12-07",541,{"week":312,"volume":313},"2025-12-14",576,{"week":315,"volume":316},"2025-12-21",574,{"week":318,"volume":319},"2025-12-28",235,{"week":321,"volume":322},"2026-01-04",155,{"week":324,"volume":209},"2026-01-11",{"week":326,"volume":327},"2026-01-18",112,{"week":329,"volume":330},"2026-01-25",109,{"week":332,"volume":333},"2026-02-01",87,{"week":335,"volume":336},"2026-02-08",110,{"week":338,"volume":339},"2026-02-15",55,{"week":341,"volume":342},"2026-02-22",46,{"week":344,"volume":345},"2026-03-01",62,{"week":347,"volume":348},"2026-03-08",37,{"week":350,"volume":351},"2026-03-15",30,{"week":353,"volume":354},"2026-03-22",78,{"week":356,"volume":357},"2026-03-29",111,{"week":359,"volume":360},"2026-04-05",54,{"week":362,"volume":363},"2026-04-12",45,{"week":365,"volume":366},"2026-04-19",83,{"week":368,"volume":369},"2026-04-26",114,{"week":371,"volume":372},"2026-05-03",69,{"week":374,"volume":193},"2026-05-10",{"week":376,"volume":377},"2026-05-17",66,{"week":379,"volume":380},"2026-05-24",182,{"week":382,"volume":360},"2026-05-31",{"week":384,"volume":385},"2026-06-07",99,{"week":387,"volume":388},"2026-06-14",107,{"week":390,"volume":391},"2026-06-21",149,{"week":393,"volume":394},"2026-06-28",137,{"week":396,"volume":397},"2026-07-05",210,{"week":399,"volume":400},"2026-07-12",410,false,[403,404,405,406,407,408,409,410,411,412,413,414],0.10411807754652586,0.061528360087272325,0.07063313475914615,0.07815524352126066,0.1023496805562205,0.14123465571734828,0.6329774500885719,2.1700503312989547,4.361360943732754,3.3007475599997265,0.5145936448660631,0.47412797965773495,{"top":416,"otherBrandCount":31,"otherClickShare":31},[417,420,423,426,429],{"brand":418,"clickShare":419},"Disney",0.478,{"brand":421,"clickShare":422},"Metawu",0.35850000000000004,{"brand":424,"clickShare":425},"Paayna",0.0713,{"brand":427,"clickShare":428},"Spirit Halloween",0.06079999999999999,{"brand":430,"clickShare":431},"Generic",0.0314,[433,443,453,463,472,479,487,495,503,512],{"asin":434,"title":435,"brand":418,"imageUrl":436,"price":25,"rating":437,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B08FXS32FT","Disney Womens Hocus Pocus 5 Pack No Show Socks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51t9jKNC5gS.jpg",4.8,985,0.304,0.0804,"2020-08-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FXS32FT",{"asin":444,"title":445,"brand":421,"imageUrl":446,"price":447,"rating":448,"reviews":397,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0C6X4K5TN","Metawu Witch Blanket Halloween Throw Blankets for Women Witch Flannel Fleece Blankets for Couch Sofa Bed Chair Decor Halloween Decorations Blanket 50x60in","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61DEIfUasuL.jpg",25.84,4.6,0.2998,0.6624,"2023-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C6X4K5TN",{"asin":454,"title":455,"brand":424,"imageUrl":456,"price":457,"rating":458,"reviews":459,"clickShare90":425,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B0DYMB39WL","Paayna Halloween Hocus Pocus Witches Flannel Throw Blanket I Smell Children Cauldron Gifts for Kids Men Women Funny Bats Soft Blankets for Bedding Sofa 50 x 60 Inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qa5raYH6L.jpg",24.65,4,8,0.0702,"2025-02-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DYMB39WL",{"asin":464,"title":465,"brand":418,"imageUrl":466,"price":467,"rating":37,"reviews":21,"clickShare90":468,"clickShare360":469,"launchDate":470,"amazonUrl":471},"B0FRWSX2VK","Disney Hocus Pocus Throw Blanket Set - Bundle Large Sanderson Sisters Kids & Teens Blanket for Bedroom Decor Plus More | Hocus Pocus Blanket Size 60 x 80","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515t1+Zyy3L.jpg",24.63,0.0671,0.0116,"2025-09-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FRWSX2VK",{"asin":473,"title":435,"brand":418,"imageUrl":474,"price":475,"rating":437,"reviews":438,"clickShare90":476,"clickShare360":477,"launchDate":441,"amazonUrl":478},"B08FXTRJ51","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CZDrxNYTS.jpg",8.89,0.0608,0.0051,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FXTRJ51",{"asin":480,"title":481,"brand":421,"imageUrl":482,"price":483,"rating":448,"reviews":397,"clickShare90":484,"clickShare360":485,"launchDate":451,"amazonUrl":486},"B0C6X6PR9D","Metawu Halloween Blanket Witch Flannel Throw Blankets for Kids Women Halloween Throw Blanket for Couch Sofa Bed Chair Decorations 50 x 60 inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ibKeqcgzL.jpg",18.77,0.0587,0.0557,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C6X6PR9D",{"asin":488,"title":435,"brand":418,"imageUrl":489,"price":490,"rating":437,"reviews":438,"clickShare90":491,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B0BCSHSDLJ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M5QwNYc-L.jpg",9.36,0.0461,0.0041,"2022-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BCSHSDLJ",{"asin":496,"title":497,"brand":427,"imageUrl":498,"price":26,"rating":437,"reviews":499,"clickShare90":431,"clickShare360":500,"launchDate":501,"amazonUrl":502},"B08CY6PSMW","Spirit Halloween Makes Me Sick Fleece Blanket - Hocus Pocus Multicolor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517UXrPIJ5L.jpg",248,0.0535,"2020-07-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08CY6PSMW",{"asin":504,"title":505,"brand":430,"imageUrl":506,"price":507,"rating":437,"reviews":508,"clickShare90":431,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B0FC23ZBQC","Witch Blanket Halloween Throw Blankets Gifts for Women Witchy Goth Skull Pumpkin Flannel Fleece Blankets for Couch Sofa Bed Chair Decor Witchs Spider Webs Decorations Blanket 50x60in - Orange","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+8vwTKQtL.jpg",12.13,26,0.0361,"2025-06-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FC23ZBQC",{"asin":513,"title":514,"brand":427,"imageUrl":515,"price":516,"rating":437,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B07H9J758Y","Spirit Halloween Sanderson Sisters Fleece Blanket - Hocus Pocus Multicolor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IaZGF3IJL.jpg",26.05,523,0.0294,0.021,"2018-09-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07H9J758Y",{"love":523,"hate":537,"returnReasons":538},[524,529,533],{"topic":525,"percentOfMentions":526,"verbatims":527},"Warmth",0.3333,[528],"It's warm",{"topic":530,"percentOfMentions":526,"verbatims":531},"Comfort-Overall",[532],"But it's so comfy",{"topic":534,"percentOfMentions":526,"verbatims":535},"Weight Heavy",[536],"not to heavy",[],[],[540,544],{"term":32,"volume":541,"growthQoq":542,"conversionRate":543},43249,0.8904,0.016,{"term":545,"volume":546,"growthQoq":547,"conversionRate":548},"hocus pocus throw blanket",3778,1.3846,0.0108,[550,557,563,568,574,579],{"title":551,"href":552,"score":553,"verdict":554,"marketSize":555,"growth90":556},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":558,"href":559,"score":553,"verdict":560,"marketSize":561,"growth90":562},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":564,"href":565,"score":553,"verdict":554,"marketSize":566,"growth90":567},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":569,"href":570,"score":571,"verdict":554,"marketSize":572,"growth90":573},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":575,"href":576,"score":571,"verdict":560,"marketSize":577,"growth90":578},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":580,"href":581,"score":571,"verdict":554,"marketSize":582,"growth90":583},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587,[585,592,599,606,609,616,623,630,637,644,651,658,665,672,679,686,693,700,707,713],{"nodeId":586,"label":587,"slug":588,"href":589,"nichesTracked":590,"marketSizeTotal":591},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":593,"label":594,"slug":595,"href":596,"nichesTracked":597,"marketSizeTotal":598},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":600,"label":601,"slug":602,"href":603,"nichesTracked":604,"marketSizeTotal":605},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":607,"marketSizeTotal":608},11250,6171847188,{"nodeId":610,"label":611,"slug":612,"href":613,"nichesTracked":614,"marketSizeTotal":615},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":617,"label":618,"slug":619,"href":620,"nichesTracked":621,"marketSizeTotal":622},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":624,"label":625,"slug":626,"href":627,"nichesTracked":628,"marketSizeTotal":629},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":631,"label":632,"slug":633,"href":634,"nichesTracked":635,"marketSizeTotal":636},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":638,"label":639,"slug":640,"href":641,"nichesTracked":642,"marketSizeTotal":643},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":645,"label":646,"slug":647,"href":648,"nichesTracked":649,"marketSizeTotal":650},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":652,"label":653,"slug":654,"href":655,"nichesTracked":656,"marketSizeTotal":657},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":659,"label":660,"slug":661,"href":662,"nichesTracked":663,"marketSizeTotal":664},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":666,"label":667,"slug":668,"href":669,"nichesTracked":670,"marketSizeTotal":671},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":673,"label":674,"slug":675,"href":676,"nichesTracked":677,"marketSizeTotal":678},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":680,"label":681,"slug":682,"href":683,"nichesTracked":684,"marketSizeTotal":685},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":459,"marketSizeTotal":712},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":56,"marketSizeTotal":718},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]