---
title: "Products — heated king size blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/heated-king-size-blanket/products"
last_updated: "2026-07-21T06:28:58.442Z"
locale: en
meta:
  description: "heated king size blanket shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-82.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "heated king size blanket shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-82.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — heated king size blanket - Flapen"
---

# **heated king size blanket**

**Worth a look**

Shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-82.2% this quarter) keeps it on the watch list.

Market size 48Growth 0Conversion 29Competition 85Returns 28Price range 74Avg price 85Brand share 75Review moat 41Quality gap 75

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$73.56**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$27.57–$125.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$262K**

$262K/yr · 155K searches

**Review moat**

**Okay****2,374.78**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****5.6%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-82.2%**

90-day search growth — must beat 0% to launch