---
title: "Hearth & Hand with Magnolia — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hearth-hand-with-magnolia"
last_updated: "2026-08-11T07:45:53.244Z"
locale: en
meta:
description: "Niche score 40/100 · $48K/yr market · 285K searches/yr · $16.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $48K/yr market · 285K searches/yr · $16.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hearth & Hand with Magnolia — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **hearth & hand with magnolia**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 18Conversion 13Competition 64Returns 56Price range 82Avg price 80Brand share 62Review moat 44Quality gap 27
**Price range**
**Great****$6.78–$57.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.90**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,120.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$48K**
$48K/yr · 285K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, hearth & hand with magnolia is a $48K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hearth & hand with magnolia market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,269**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**25%**
- Hearth & Hand with Magnolia32% - zoocatia11% - FLYIEE9% - NiuYichee8% - NLUS8% - Generic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -14.9% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/hearth-hand-with-magnolia/trend)
## **Top hearth & hand with magnolia search terms**
- **hearth and hand with magnolia**107K/yr-16.8%0.3% conv. - **hearth & hand with magnolia**29K/yr-16.3%0.2% conv. - **hearth and hand**30K/yr-16.6%0.1% conv. - **soap stand for kitchen sink**12K/yr-11.5%1.8% conv. - **hearth and hand magnolia**20K/yr-19.0%0.1% conv. - **dish soap stand**7K/yr+12.3%2.3% conv. - **soap dispenser stand**6K/yr-1.2%1.7% conv. - **kitchen soap stand**6K/yr+9.7%2.3% conv. - **magnolia hearth and hand**8K/yr-8.4%0.3% conv. - **soap riser**6K/yr-6.3%1.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/hearth-hand-with-magnolia/search-terms)
## **Top hearth & hand with magnolia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia**Hearth & Hand with Magnolia**$19.44**4.2★129 rev](https://www.amazon.com/dp/B09BZ5LZ26) [2**FLYIEE Wood Risers for Decor Display Bathroom Counter Sink Decor Dish Soap Tray Wood Tray for Kitchen Counter Small Wooden Soap Stand Wood Soap Pedestal Soap Dispenser Stand Modern Farmhouse**FLYIEE**$8.72**4.6★1,346 rev](https://www.amazon.com/dp/B0C3LPD8FZ) [3**NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women(Black/Brown Stripes)**NLUS**$10.29**4.6★8,998 rev](https://www.amazon.com/dp/B08F79GXXM) [4**Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown**zoocatia**$9.51**4.5★3,318 rev](https://www.amazon.com/dp/B0C68RBNYL) [5**NiuYichee 2 Pcs Sink Stone Soap Trays Water Absorbing Diatomite Tray Used for Hand Soap/Cosmetic Bottles/Dish Soap in the Kitchen/Bathroom Sink Countertop Fast Dry Stone Tray with Non-Slip Pads**NiuYichee**$8.61**4.3★3,357 rev](https://www.amazon.com/dp/B0CH9WGF1V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray**Telomet**$11.20**56 rev5mo ago](https://www.amazon.com/dp/B0GGZM8GFR) [**Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7*3.6 Brown**zoocatia**$8.70**184 rev1y ago](https://www.amazon.com/dp/B0FDWBGCM4) [**Quick Dry Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Stone Drying Tray Diatomite Faucet Mat & Protector Dispenser Sponge Holder Stone Soap Tray for Bathroom Counter**Lyxel**$9.77**176 rev1y ago](https://www.amazon.com/dp/B0F337H9S1) [**Bessol Artificial Eucalyptus Stems in Glass Vase with Faux Water 13.5 Fake Plants for Home Decor Coffee Table Centerpieces Office Bathroom & Farmhouse Weddings - Faux Greenery Plants Decorations**Bessol**$18.03**608 rev1y ago](https://www.amazon.com/dp/B0DS7T4JJZ) [**4 fl oz CANVAS Refresher Room Spray - Hearth & Hand with Magnolia**Generic**$16.16**20 rev2y ago](https://www.amazon.com/dp/B0D4XJT3CJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hearth & Hand with Magnolia Stoneware RELAX Mug Cup**Generic**$13.01**5.0★**▲ 181%**](https://www.amazon.com/dp/B0BWC8V54C) [**Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray**Telomet**$11.20**4.3★**▲ 169%**](https://www.amazon.com/dp/B0GGZM8GFR) [**4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia**Hearth & Hand with Magnolia**$19.44**4.2★**▲ 168%**](https://www.amazon.com/dp/B09BZ5LZ26) [**NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women(Black/Brown Stripes)**NLUS**$10.29**4.6★**▲ 124%**](https://www.amazon.com/dp/B08F79GXXM) [**3pc King Textured Stripe Comforter & Sham Set Jet Gray - Hearth & Hand with Magn**Hearth & Hand with Magnolia**$57.54**5.0★**▲ 85%**](https://www.amazon.com/dp/B08M48ZHBH)
**~~View all trending →~~**
## **What buyers say about hearth & hand with magnolia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality”*
**Size-Overall**12%
*“True to size”*
**Advertised Vs Actual Product**10%
*“As described”*
**Ease Of Cleaning**6%
*“Really easy to clean”*
**Design-Overall**5%
*“Good design”*
**Value For Money**5%
*“Good value for money”*
**Ease Of Use**4%
*“Very Convenient”*
**Organizing Capabilities**4%
*“Great organizer”*
**Drainage**4%
*“Love the drainage shoot”*
**Storage Capacity**3%
*“Great storage”*
### **What buyers complain about **
**Size-Overall**26%
*“Too short”*
**Quality-Overall**7%
*“Cheap quality”*
**Stain Resistance**5%
*“Stains”*
**Strength**4%
*“Not sturdy”*
**Drainage**4%
*“it didnt have a way for the water to drain”*
**Durability**4%
*“Broke after 1 month”*
**Ease Of Cleaning**3%
*“hard to clean”*
**Water Resistance**3%
*“Definitely not water friendly”*
**Ease Of Use**2%
*“making it hard to move”*
**Wood Quality**2%
*“Low quality wood”*
### **Top return reasons **
**Size-Overall**56%
**Color**10%
**Wood Quality**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Quality-Overall**3%
**Value For Money**3%
**Functionality-Overall**2%
**Strength**1%
**Display Colors**1%
## **Common questions**
- **Is hearth & hand with magnolia profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the hearth & hand with magnolia niche?**
- 21 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in hearth & hand with magnolia?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stain Resistance. The return rate is 2.8%.
- **When does demand for hearth & hand with magnolia peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the hearth & hand with magnolia niche?**
- Listings span $6.78–$57.54; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,121 reviews — the moat a new listing must climb.
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