---
title: "Heart Wreath Frame — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/heart-wreath-frame"
last_updated: "2026-08-10T00:32:11.834Z"
locale: en
meta:
description: "Niche score 32/100 · $15K/yr market · 53K searches/yr · $13.21 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 32/100 · $15K/yr market · 53K searches/yr · $13.21 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Heart Wreath Frame — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **heart wreath frame**
**Skip it**
Soft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 27Competition 44Returns 39Price range 52Avg price 60Brand share 56Review moat 86Quality gap 23
**Review moat**
**Great****278.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.81–$22.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$15K**
$15K/yr · 53K searches
**Growth**
**Bad****-63.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart wreath frame is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 32/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart wreath frame market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$33K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,832**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**22%**
- Upstout26% - Aodaer19% - Linsuminn12% - Fovths8% - UTALIND6% - Sumind6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.5% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 20.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/heart-wreath-frame/trend)
## **Top heart wreath frame search terms**
- **heart wreath frame**15K/yr-65.1%4.7% conv. - **wire heart wreath frame**7K/yr-62.0%2.2% conv. - **heart wire wreath frame**5K/yr-50.9%3.6% conv. - **heart shaped wreath frame**7K/yr-63.6%2.9% conv. - **wire heart**4K/yr-66.7%1.3% conv. - **heart wreath form**5K/yr-57.7%2.6% conv. - **heart shaped wire wreath frame**4K/yr-60.6%1.7% conv. - **heart wreath forms**6K/yr-78.3%5.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/heart-wreath-frame/search-terms)
## **Top heart wreath frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Upstout 2-Pack 12 Inch Heart Shaped Wire Wreath Frame Heart Metal Wreath Form with Ring Design DIY Crafts and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings**Upstout**$9.54**4.6★1,179 rev](https://www.amazon.com/dp/B0B2TGB2SP) [2**14 Inch Heart Wreath Frame 2 Pack Heart Wire Wreath Form Dark Green Heart Shaped Metal Wreaths Rings for Valentines Day Wedding Anniverasy Front Door Home Outdoor Decorations DIY Crafts Supplies**Linsuminn**$7.81**4.7★18 rev](https://www.amazon.com/dp/B0G34W1WV6) [3**Aodaer 2 Pack 14 Inch Heart Wire Wreaths Frame Heart Metal Wreath Garland Green Wire Flower Wreath for Valentines Day Wedding Party Home Ceremony Decoration**Aodaer**$9.33**4.7★216 rev](https://www.amazon.com/dp/B0DKF1CJBD) [4**Fovths 4 Pack Heart Wreath Frame 14 Inch Dark Green Heart Shaped Metal Wreath Garland Wire Flower Wreaths for Valentines Day DIY Crafts Wedding Party Home Ceremony Decoration**Fovths**$11.42**4.6★90 rev](https://www.amazon.com/dp/B0FPQK4DYM) [5**UTALIND 4 Pcs Wire Wreath Frame Rings (8-inch Heart Shaped Black)**UTALIND**$12.39**4.6★129 rev](https://www.amazon.com/dp/B0CTS18VKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unlorspy 4Pcs 14Inch Heart Shaped Wreath Frames Dark Green Wire Frame with Ring Design for Valentines Day Wreath DIY Crafts and Home Decor for Christmas Holiday/Weddings**Unlorspy**$14.74**0 rev4mo ago](https://www.amazon.com/dp/B0GV3HRV39) [**Upstout 2-Pack 14 Inch Wire Wreath Frame Heart Metal Wreath Form with Heart Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings**Upstout**$9.88**1,179 rev4mo ago](https://www.amazon.com/dp/B0GTRKM2VY) [**12 Pack 12 Inch Heart Metal Wreath Frames Wreath Rings for DIY Crafts**TvlEj**$22.72**10 rev6mo ago](https://www.amazon.com/dp/B0GKD2VRYF) [**14 Inch Heart Wreath Frame 2 Pack Heart Wire Wreath Form Dark Green Heart Shaped Metal Wreaths Rings for Valentines Day Wedding Anniverasy Front Door Home Outdoor Decorations DIY Crafts Supplies**Linsuminn**$7.81**18 rev7mo ago](https://www.amazon.com/dp/B0G34W1WV6) [**Aodaer 6 Pack 16 Inch Heart Wire Wreaths Frame Heart Metal Wreath Garland Green Wire Flower Wreath for Valentines Day Wedding Party Home Ceremony Decoration**Aodaer**$20.30**216 rev10mo ago](https://www.amazon.com/dp/B0FRS46DB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unlorspy 4Pcs 14Inch Heart Shaped Wreath Frames Dark Green Wire Frame with Ring Design for Valentines Day Wreath DIY Crafts and Home Decor for Christmas Holiday/Weddings**Unlorspy**$14.74**0.0★**▲ 693%**](https://www.amazon.com/dp/B0GV3HRV39) [**Upstout 2-Pack 14 Inch Wire Wreath Frame Heart Metal Wreath Form with Heart Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings**Upstout**$9.88**4.6★**▲ 693%**](https://www.amazon.com/dp/B0GTRKM2VY) [**12 Pack 12 Inch Heart Metal Wreath Frames Wreath Rings for DIY Crafts**TvlEj**$22.72**5.0★**▲ 456%**](https://www.amazon.com/dp/B0GKD2VRYF) [**Aodaer 6 Pack 16 Inch Heart Wire Wreaths Frame Heart Metal Wreath Garland Green Wire Flower Wreath for Valentines Day Wedding Party Home Ceremony Decoration**Aodaer**$20.30**4.7★**▲ 398%**](https://www.amazon.com/dp/B0FRS46DB8) [**Fovths 4 Pack Heart Wreath Frame 14 Inch Dark Green Heart Shaped Metal Wreath Garland Wire Flower Wreaths for Valentines Day DIY Crafts Wedding Party Home Ceremony Decoration**Fovths**$11.42**4.6★**▲ 362%**](https://www.amazon.com/dp/B0FPQK4DYM)
**~~View all trending →~~**
## **What buyers say about heart wreath frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Good size”*
**Value For Money**17%
*“Great value for money”*
**Quality-Overall**16%
*“Excellent quality”*
**Advertised Vs Actual Product**13%
*“exactly as described”*
**Strength**12%
*“Sturdy”*
**Frame Quality**7%
*“Very pleased with the quality of these frames”*
**Embellishment/Embroidery Quality**4%
*“Nice for wreath making with ribbon”*
**Shape/Style**2%
*“has good shape”*
**Thickness**2%
*“Size and how thick thay are”*
**Durability**1%
*“It feels like they will hold up for multiple uses over the years”*
### **What buyers complain about **
**Size-Overall**50%
*“Very Small”*
**Ease Of Use**25%
*“so was more difficult to use for my crafts”*
**Weight Heavy**13%
*“Heavier then the craft store ones”*
### **Top return reasons **
**Size-Overall**56%
**Frame Quality**14%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Thin**3%
**Strength**2%
**Shape/Style**2%
**Assembly/Installation**1%
**Color Fading/Discoloration**1%
## **Common questions**
- **Is heart wreath frame profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -63.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the heart wreath frame niche?**
- 15 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in heart wreath frame?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Weight Heavy. The return rate is 3.9%.
- **When does demand for heart wreath frame peak?**
- Demand peaks in Jan–Feb; the busiest month runs 20.4× the quietest.
- **What does it cost to enter the heart wreath frame niche?**
- Listings span $7.81–$22.72; the average listing price is $13.21 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.
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