---
title: "Heart Vase — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/heart-vase"
last_updated: "2026-08-11T07:30:37.485Z"
locale: en
meta:
description: "Niche score 41/100 · $37K/yr market · 186K searches/yr · $18.61 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $37K/yr market · 186K searches/yr · $18.61 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Heart Vase — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **heart vase**
**Skip it**
Soft demand (-70.6% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 14Competition 57Returns 43Price range 81Avg price 84Brand share 77Review moat 76Quality gap 53
**Avg price**
**Great****$18.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.53–$30.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****489.32**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 186K searches
**Growth**
**Bad****-70.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, heart vase is a $37K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart vase market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,924**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**36%**
- Ynxee17% - Aprjv16% - Comanro10% - Zormon8% - Royal Imports7% - LevOli6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -70.6% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/heart-vase/trend)
## **Top heart vase search terms**
- **heart vase**51K/yr-57.0%1.1% conv. - **heart shaped vase**16K/yr-46.0%0.8% conv. - **anatomical heart vase**12K/yr-35.9%1.4% conv. - **heart vases**8K/yr-58.1%0.4% conv. - **heart flower vase**7K/yr-48.2%0.5% conv. - **heart vases for flowers**10K/yr-68.8%1.1% conv. - **heart shaped flower vase**5K/yr-27.5%0.1% conv. - **love vase**5K/yr-46.1%0.2% conv. - **heart shape vase**4K/yr-39.2%0.2% conv. - **valentines day vase**14K/yr-96.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/heart-vase/search-terms)
## **Top heart vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Human Heart Organ Shape Vase Creepy Halloween Home Desk Flowers Pot Decor Medium Size 6.2 x 4.2 Red**Ynxee**$16.74**4.1★233 rev](https://www.amazon.com/dp/B0BHJ7BMSP) [2**Aprjv Vase Flower Vases Heart Shaped Decor Resin Flower Pot Modern Unique Nordic Art Style Decorative Vase for Home Wedding Valentine Gift Desktop Living Room Decoration - White**Aprjv**$19.17**4.3★330 rev](https://www.amazon.com/dp/B0BRXGRKC6) [3**White Ceramic Flower Vase Home Table Decor Heart Shaped Vase Set of 2**Zormon**$26.52**4.7★2,058 rev](https://www.amazon.com/dp/B0CF9K1NJM) [4**LevOli Gothic Anatomical Heart Vase - Valentines Creepy Large Human Heart Shaped Flower Planter - Horror Lovers Halloween Themed Gifts for Adult Women - Edgar Allan Poe Spooky Decor Weird Oddities**LevOli**$30.73**4.7★175 rev](https://www.amazon.com/dp/B0CBSPWN8K) [5**Royal Imports Flower Glass Vase Decorative Centerpiece Home or Wedding - Clear Heart-Shaped 12 Tall 3x4 Opening**Royal Imports**$16.66**4.3★347 rev](https://www.amazon.com/dp/B01ATRE6KI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Ceramic Flower Vases Table Decor Heart Shaped Vase Centerpiece**Zormon**$14.57**38 rev2mo ago](https://www.amazon.com/dp/B0F7HXKZJG) [**Heart Shape Resin Vase Gothic Anatomical Flower Vase for Dried Flowers Glass Vase Alternative Unique Resin Desktop Decor Medical Appreciation Gift for Nurse Doctor Home Office Living Room Shelf**FURUBETA**$13.85**2 rev3mo ago](https://www.amazon.com/dp/B0GXDR1GHD) [**Joyathome Plant Propagation Station Heart Glass Vase Solid Wooden Stand**Joyathome**$15.66**55 rev6mo ago](https://www.amazon.com/dp/B0GL1XT2S7) [**Heart Shaped Vase Unique Hydroponic Flower Vase Elegant Transparent Glass Plant Planter Valentines Day Mothers Day Anniversary**Healeved**$17.04**1 rev7mo ago](https://www.amazon.com/dp/B0G8JQZCSR) [**JarThenaAMCS Mothers Day Heart Ceramic Vase Cute Red Heart Shaped Flower Vase for Valentines Day Women Girls Gift Indoor Outdoor Garden Living Room Home Party Table Centerpiece Decor**JarThenaAMCS**$20.71**13 rev9mo ago](https://www.amazon.com/dp/B0FXLW4L4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heart Shape Resin Vase Gothic Anatomical Flower Vase for Dried Flowers Glass Vase Alternative Unique Resin Desktop Decor Medical Appreciation Gift for Nurse Doctor Home Office Living Room Shelf**FURUBETA**$13.85**4.5★**▲ 504%**](https://www.amazon.com/dp/B0GXDR1GHD) [**White Ceramic Flower Vases Table Decor Heart Shaped Vase Centerpiece**Zormon**$14.57**4.8★**▲ 500%**](https://www.amazon.com/dp/B0F7HXKZJG) [**Heart-Shaped Resin Flower Vase Nordic Modern Decorative Vase for Home Wedding Valentines Gift Desktop Living Room(Red 6.3 Inch)**Romehaha**$15.71**4.6★**▲ 363%**](https://www.amazon.com/dp/B0F6LVHVKS) [**6 Inches Creative Anatomical Heart Vase Heart Shaped Decor Resin Flower Pot Modern Unique Nordic Art Style Decorative Vase for Desktop Home Decoration Wedding Valentines Day Gift (White)**YUDONG**$13.29**4.2★**▲ 313%**](https://www.amazon.com/dp/B09YRX9MHP) [**Joyathome Plant Propagation Station Heart Glass Vase Solid Wooden Stand**Joyathome**$15.66**4.7★**▲ 297%**](https://www.amazon.com/dp/B0GL1XT2S7)
**~~View all trending →~~**
## **What buyers say about heart vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The build quality feels solid”*
**Design-Overall**17%
*“Beautiful and functional”*
**Gifting Purpose**14%
*“Sweet gift”*
**Advertised Vs Actual Product**8%
*“It is exactly as pictured”*
**Value For Money**8%
*“I'm very pleased with the fair price”*
**Size-Overall**5%
*“Size is accurate”*
**Material Quality**4%
*“The material is nice”*
**Strength**3%
*“sturdy”*
**Color**3%
*“Pretty”*
**Plant Growth**2%
*“This is a super cute plant propagation station”*
### **What buyers complain about **
**Size-Overall**29%
*“To small”*
**Quality-Overall**7%
*“Cheap”*
**Wood Quality**3%
*“There's a little variation within the wood”*
**Ease Of Cleaning**3%
*“the wood was dirty, and rough in some spots, and needs a bit of sanding and cleanup”*
**Balance/Stability**2%
*“Will not stay upright”*
**Shape/Style**2%
*“It was a little hard to arrange the flowers because of the shape”*
**Water Resistance**2%
*“getting water everywhere”*
**Leak-Proof**2%
*“Leaked”*
**Advertised Vs Actual Product**2%
*“No seeds provided as stated on product box”*
**Material Quality**2%
*“Cheap plastic”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Color**5%
**Quality-Overall**4%
**Value For Money**4%
**Material Quality**3%
**Design-Overall**2%
**Shape/Style**2%
**Functionality-Overall**1%
## **Common questions**
- **Is heart vase profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -70.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the heart vase niche?**
- 26 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in heart vase?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 3.5%.
- **When does demand for heart vase peak?**
- Demand peaks in Jan–Feb; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the heart vase niche?**
- Listings span $11.53–$30.73; the average listing price is $18.61 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)