---
title: "Heart Shaped Muffin Pan — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/heart-shaped-muffin-pan"
last_updated: "2026-08-11T13:03:21.502Z"
locale: en
meta:
description: "Niche score 38/100 · $27K/yr market · 42K searches/yr · $14.29 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $27K/yr market · 42K searches/yr · $14.29 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Heart Shaped Muffin Pan — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **heart shaped muffin pan**
**Skip it**
Soft demand (-85.6% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 54Competition 54Returns 32Price range 74Avg price 69Brand share 76Review moat 69Quality gap 21
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$8.44–$33.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****743.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$27K**
$27K/yr · 42K searches
**Growth**
**Bad****-85.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart shaped muffin pan is a $27K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 38/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart shaped muffin pan market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$29K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**34%**
- SILIVO21% - Fimary13% - AOTASO9% - Paris Hilton9% - CAKETIME8% - HKNMTT7%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -85.6% search growth over the last 90 days.
6K4KSpike '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/heart-shaped-muffin-pan/trend)
## **Top heart shaped muffin pan search terms**
- **heart shaped muffin pan**14K/yr-86.3%2.8% conv. - **heart muffin pan**9K/yr-82.8%1.5% conv. - **heart shaped brownie pan**7K/yr-89.4%3.1% conv. - **heart brownie pan**4K/yr-85.5%0.6% conv. - **heart cupcake mold**4K/yr-83.7%1.0% conv. - **heart shaped silicone cupcake molds**3K/yr-81.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/heart-shaped-muffin-pan/search-terms)
## **Top heart shaped muffin pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SILIVO Silicone Heart Muffin Pan (2 Pack) - Nonstick Silicone Molds for Baking Cupcake Pan for Brownies Tartlets and Egg Bites**SILIVO**$12.62**4.7★367 rev](https://www.amazon.com/dp/B0C1NR93QM) [2**Fimary Premium Silicone Heart-Shaped Baking Mold with Metal Reinforced Frame 1 Pack Non-Stick Cupcake & Muffin Pan for Baking Chocolate Egg Bites & Brownies BPA Free Dishwasher & Oven Safe**Fimary**$12.69**4.7★13 rev](https://www.amazon.com/dp/B0FNCY1LQC) [3**Paris Hilton Heart Silicone Cake Pan Nonstick Heart Shaped Mold Oven Safe Bakeware for Cakes Brownies and Desserts 6-Cup Pink**Paris Hilton**$12.45**4.6★241 rev](https://www.amazon.com/dp/B0D8RJJBN8) [4**HKNMTT 2Pcs Silicone Heart Molds for Chocolate Muffin 12-Cavity Nonstick**HKNMTT**$13.74**4.6★2,792 rev](https://www.amazon.com/dp/B0G3LNWFBC) [5**Fox Run Mini Heart Muffin Pan 12-Cup Preferred Non-Stick Gray**Fox Run**$16.65**4.1★403 rev](https://www.amazon.com/dp/B0000DE0XI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wilewir 2Pcs Silicone Heart Muffin Pan for Baking 12-Cavity Silicone Molds for Baking Muffins Cupcake Pan for Brownies Egg Bites Tartlets Chocolates**Wilewir**$12.21**23 rev8mo ago](https://www.amazon.com/dp/B0G4T86RM8) [**Fimary Premium Silicone Heart-Shaped Baking Mold with Metal Reinforced Frame 1 Pack Non-Stick Cupcake & Muffin Pan for Baking Chocolate Egg Bites & Brownies BPA Free Dishwasher & Oven Safe**Fimary**$12.69**13 rev9mo ago](https://www.amazon.com/dp/B0FNCY1LQC) [**2 Pack Silicone Heart Muffin Pan 12-Cavity Nonstick Silicone Molds Bakeware Supplies Cupcake Pan for Baking Muffins Cakes Tartlets Egg Bites on Wedding Valentines Day Home Party(COLOR:Cream)**Giyochie**$9.49**6 rev9mo ago](https://www.amazon.com/dp/B0FY6M366Q) [**DiQiRenQin Heart Muffin Pan 2 Pack 12 Cavity Silicone Baking Mold Non-Stick**DiQiRenQin**$9.15**8 rev9mo ago](https://www.amazon.com/dp/B0FXRWDXPQ) [**Holyenten 2 Inch Small Heart Shaped Silicone Molds 12-Cup Cavity Baking Pan for Valentines Day Muffins Cupcakes Chocolate Tartlets Egg Bites 2 Pack**Holyenten**$9.01**18 rev9mo ago](https://www.amazon.com/dp/B0FWK44JG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fimary Premium Silicone Heart-Shaped Baking Mold with Metal Reinforced Frame 1 Pack Non-Stick Cupcake & Muffin Pan for Baking Chocolate Egg Bites & Brownies BPA Free Dishwasher & Oven Safe**Fimary**$12.69**4.7★**▲ 563%**](https://www.amazon.com/dp/B0FNCY1LQC) [**2 Pack Silicone Heart Muffin Pan 12-Cavity Nonstick Silicone Molds Bakeware Supplies Cupcake Pan for Baking Muffins Cakes Tartlets Egg Bites on Wedding Valentines Day Home Party(COLOR:Cream)**Giyochie**$9.49**5.0★**▲ 334%**](https://www.amazon.com/dp/B0FY6M366Q) [**CHEFMADE Madeleine Mold Cake Pan 12-Cavity Non-Stick Heart-shaped Shello Madeline Bakeware for Oven Baking (Champagne Gold)**CHEFMADE**$21.75**4.7★**▲ 281%**](https://www.amazon.com/dp/B07JP7SH99) [**2pcs Silicone Heart Muffin Pan 10 x 7 x 0.8 inch Nonstick Heart Shaped Silicone Molds for Chocolate Candy Cake Soap(COLOR:white)**FuGuiHui**$8.44**5.0★**▲ 243%**](https://www.amazon.com/dp/B0FT7VG8VR) [**AOTASO 8 Inch Silicone Heart Shaped Cake Pans Small Heart Cake Pan Set Nonstick Silicone Heart Molds for Baking (2 Pcs Cream)**AOTASO**$12.61**4.7★**▲ 207%**](https://www.amazon.com/dp/B0D97YLN1W)
**~~View all trending →~~**
## **What buyers say about heart shaped muffin pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**18%
*“Cakes came out perfect”*
**Ease Of Use**15%
*“Easy to use”*
**Ease Of Cleaning**11%
*“cleans up quickly”*
**Quality-Overall**11%
*“the mold is good quality”*
**Size-Overall**7%
*“Good size”*
**Shape/Style**6%
*“the shape is so cute”*
**Strength**4%
*“Sturdy”*
**Advertised Vs Actual Product**3%
*“Perfect as advertised”*
**Efficiency**3%
*“Works great”*
**Non-Stick Coating**2%
*“It's non-stick so the cheesecakes come off easily”*
### **What buyers complain about **
**Size-Overall**21%
*“Big”*
**Strength**12%
*“Very flimsy”*
**Cooking Experience**11%
*“for that reason I can't recommend these pans for baking”*
**Adhesion/Stickiness**5%
*“The cupcakes did not stick”*
**Functionality-Overall**5%
*“If you are making muffins this won't work”*
**Color**5%
*“They also aren't pink at all they're like a deep red”*
**Flammable**5%
*“It burn”*
**Instructions/User Manual/Troubleshooting**5%
*“There were no directions that came with this silicone heart shaped pan”*
**Quality-Overall**2%
*“Poor product”*
**Color Fading/Discoloration**2%
*“Brownies stained the pink”*
### **Top return reasons **
**Size-Overall**68%
**Strength**5%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Functionality-Overall**3%
**Quality-Overall**2%
**Smell**1%
**Thin**1%
**Ease Of Use**1%
## **Common questions**
- **Is heart shaped muffin pan profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -85.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the heart shaped muffin pan niche?**
- 19 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in heart shaped muffin pan?**
- Top complaints mined from reviews: Size-Overall, Strength, Cooking Experience. The return rate is 4.5%.
- **What does it cost to enter the heart shaped muffin pan niche?**
- Listings span $8.44–$33.23; the average listing price is $14.29 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.
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