---
title: "Heart Shaped Cupcake Pan — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/heart-shaped-cupcake-pan"
last_updated: "2026-08-11T08:39:23.118Z"
locale: en
meta:
description: "Niche score 42/100 · $26K/yr market · 144K searches/yr · $16.28 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $26K/yr market · 144K searches/yr · $16.28 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Heart Shaped Cupcake Pan — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **heart shaped cupcake pan**
**Skip it**
Soft demand (-88.1% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 14Competition 80Returns 33Price range 66Avg price 78Brand share 90Review moat 85Quality gap 35
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****294.98**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.50–$29.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 144K searches
**Growth**
**Bad****-88.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, heart shaped cupcake pan is a $26K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart shaped cupcake pan market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$81K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**45%**
Top 20: 82%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**51%**
- LepoHome12% - EQUNROY12% - SILIVO11% - AOTASO6% - Fox Run5% - Giyochie4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -88.1% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 30.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/heart-shaped-cupcake-pan/trend)
## **Top heart shaped cupcake pan search terms**
- **heart shaped cupcake pan**20K/yr-89.3%3.0% conv. - **heart cupcake pan**15K/yr-88.2%1.8% conv. - **heart tins**8K/yr-85.8%1.7% conv. - **heart shaped foil pans**11K/yr-91.5%0.4% conv. - **heart tins with lids**12K/yr-92.8%1.8% conv. - **heart shaped tins with lids**7K/yr-86.5%2.6% conv. - **mini heart cake pans**5K/yr-77.8%0.9% conv. - **heart shaped cake pans with lids**6K/yr-86.1%1.2% conv. - **heart shaped cake pans disposable**4K/yr-80.8%1.5% conv. - **heart shaped mini cake pans**7K/yr-87.9%2.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/heart-shaped-cupcake-pan/search-terms)
## **Top heart shaped cupcake pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7686%$2K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EQUNROY 30 Pcs Heart Shaped Cake Pans with Lids Mini Pink Aluminum Foil Baking Tins 3.4 Oz Disposable Cupcake Containers for Valentines Day Mothers Day Wedding Party (100ml/3.3OZ)**EQUNROY**$9.47**4.4★86 rev](https://www.amazon.com/dp/B0F9YYDXWJ) [2**SILIVO Silicone Heart Muffin Pan (2 Pack) - Nonstick Silicone Molds for Baking Cupcake Pan for Brownies Tartlets and Egg Bites**SILIVO**$12.62**4.7★367 rev](https://www.amazon.com/dp/B0C1NR93QM) [3**50 Pack Heart Shaped Mini Cake Pans with Lids Small Disposable Aluminum Foil Cupcake Loaf Pans Baking Cup Cake Tin Mold for Valentines Mothers Day Wedding Party Birthdays (Pink 3.4oz/100ml**LepoHome**$13.04**4.7★204 rev](https://www.amazon.com/dp/B0CXX3HH41) [4**2 Pack Silicone Heart Muffin Pan 12-Cavity Nonstick Silicone Molds Bakeware Supplies Cupcake Pan for Baking Muffins Cakes Tartlets Egg Bites on Wedding Valentines Day Home Party(COLOR:Cream)**Giyochie**$9.49**5.0★6 rev](https://www.amazon.com/dp/B0FY6M366Q) [5**AOTASO 2 Pcs Heart Shaped Muffin Pan with Metal Reinforced Frame 12 Cup Nonstick Silicone Heart Cake Mold for Baking 2.5 Inch Cupcake Tray (Cream)**AOTASO**$19.71**4.7★1,014 rev](https://www.amazon.com/dp/B0D9CP3Z2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Pcs 3.4 oz Aluminum Heart Shaped Cake Pans With Lids Foil Baking Cups**CathJune**$22.11**2 rev4mo ago](https://www.amazon.com/dp/B0GS4K19VX) [**25 Sets Heart Shaped Metal Favor Boxes with Clear Window Lids 2 Oz Silver Tins with Organza Bags and Gift Tags for Party Favors Valentines Day Candy Crafts and Small Gifts**Generic**$23.00**2 rev4mo ago](https://www.amazon.com/dp/B0GLHJN2QR) [**Obantrsz Heart Shaped Cake Pans 20 Count Disposable Aluminum Foil Baking Tins with Lids - 7 Oz Mini Heart Muffin Pans for Cupcakes Mothers Day Valentines Day Wedding Christmas (Red)**Obantrsz**$13.93**11 rev5mo ago](https://www.amazon.com/dp/B0GQ9497B9) [**LepoHome 30 Set Heart Shaped Cake Pans with Lids - 3.4oz/100ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Red)**LepoHome**$7.50**204 rev5mo ago](https://www.amazon.com/dp/B0GK783X2Q) [**LepoHome 20 Set Heart Shaped Cake Pans with Lids - 9oz/255ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Pink)**LepoHome**$13.47**204 rev5mo ago](https://www.amazon.com/dp/B0GK7J56KZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Pcs 3.4 oz Aluminum Heart Shaped Cake Pans With Lids Foil Baking Cups**CathJune**$22.11**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GS4K19VX) [**25 Sets Heart Shaped Metal Favor Boxes with Clear Window Lids 2 Oz Silver Tins with Organza Bags and Gift Tags for Party Favors Valentines Day Candy Crafts and Small Gifts**Generic**$23.00**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GLHJN2QR) [**LepoHome 30 Set Heart Shaped Cake Pans with Lids - 3.4oz/100ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Red)**LepoHome**$7.50**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GK783X2Q) [**LepoHome 20 Set Heart Shaped Cake Pans with Lids - 9oz/255ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Pink)**LepoHome**$13.47**4.7★**▲ 822%**](https://www.amazon.com/dp/B0GK7J56KZ) [**Obantrsz Heart Shaped Cake Pans 20 Count Disposable Aluminum Foil Baking Tins with Lids - 7 Oz Mini Heart Muffin Pans for Cupcakes Mothers Day Valentines Day Wedding Christmas (Red)**Obantrsz**$13.93**4.4★**▲ 817%**](https://www.amazon.com/dp/B0GQ9497B9)
**~~View all trending →~~**
## **What buyers say about heart shaped cupcake pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**16%
*“Baked well”*
**Size-Overall**13%
*“True to its size”*
**Quality-Overall**12%
*“the mold is good quality”*
**Ease Of Use**8%
*“transport very convenient”*
**Gifting Purpose**6%
*“Great quality and perfect for gifting or parties”*
**Ease Of Cleaning**5%
*“cleanly after freezing them for a while”*
**Value For Money**5%
*“Great buy”*
**Strength**5%
*“They are sturdy”*
**Shape/Style**4%
*“the shape is so cute”*
**Color**3%
*“The color is perfect”*
### **What buyers complain about **
**Size-Overall**38%
*“Bigger than expected”*
**Quality-Overall**5%
*“Quality is not great at all”*
**Ease Of Use**5%
*“It was hard to close it wouldnt stay closed or snapped”*
**Thickness**4%
*“They are thin so they cooled quickly”*
**Strength**2%
*“as the molds themselves are pretty flimsy due to being silicone”*
**Instructions/User Manual/Troubleshooting**2%
*“There were no directions that came with this silicone heart shaped pan”*
**Adhesion/Stickiness**2%
*“They didnt stay together”*
**Functionality-Overall**2%
*“If you are making muffins this won't work”*
**Smell**2%
*“Lids stink”*
**Color**2%
*“They also aren't pink at all they're like a deep red”*
### **Top return reasons **
**Size-Overall**81%
**Value For Money**5%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Functionality-Overall**2%
**Strength**1%
**Color**1%
**Quality-Overall**1%
**Thickness**1%
**Smell**1%
## **Common questions**
- **Is heart shaped cupcake pan profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 44 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -88.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the heart shaped cupcake pan niche?**
- 36 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in heart shaped cupcake pan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 4.4%.
- **When does demand for heart shaped cupcake pan peak?**
- Demand peaks in Jan–Feb; the busiest month runs 30.2× the quietest.
- **What does it cost to enter the heart shaped cupcake pan niche?**
- Listings span $7.50–$29.27; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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