---
title: "Heart Mold — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/heart-mold"
last_updated: "2026-08-11T04:44:22.047Z"
locale: en
meta:
description: "Niche score 45/100 · $198K/yr market · 572K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $198K/yr market · 572K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Heart Mold — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **heart mold**
**Skip it**
Soft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 0Conversion 41Competition 77Returns 38Price range 55Avg price 38Brand share 93Review moat 61Quality gap 28
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,071.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.75–$27.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$198K**
$198K/yr · 572K searches
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-74.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, heart mold is a $198K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart mold market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$211K–$264K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#317**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**42%**
Top 20: 85%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**54%**
- BAKER DEPOT12% - YUUIKLLE8% - HKNMTT8% - AOTASO8% - MarStore6% - DOSTK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -74.2% search growth over the last 90 days.
70K50KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 12.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/heart-mold/trend)
## **Top heart mold search terms**
- **heart silicone mold**101K/yr-73.1%2.5% conv. - **heart mold**96K/yr-74.1%2.1% conv. - **heart molds silicone**66K/yr-73.8%3.0% conv. - **silicone heart mold**56K/yr-77.3%2.8% conv. - **heart molds**45K/yr-78.0%2.5% conv. - **heart shaped silicone mold**29K/yr-75.8%2.6% conv. - **heart chocolate mold**28K/yr-74.2%2.8% conv. - **heart silicone molds**17K/yr-54.0%2.4% conv. - **silicone heart molds for baking**25K/yr-86.7%1.6% conv. - **heart shaped mold**15K/yr-79.4%1.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/heart-mold/search-terms)
## **Top heart mold products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAKER DEPOT 6 Holes Heart Shaped Silicone Mold For Chocolate Cake Jelly Pudding Handmade Soap Mould Candy Making Set of 2**BAKER DEPOT**$9.80**4.7★3,860 rev](https://www.amazon.com/dp/B01HNJF0CI) [2**2 Pack Heart Silicone Molds Non-Stick Food Grade Silicone Molds Baking Mold Reusable Candy Mold Used for Jelly Homemade Treats Candy Chocolate candle lacquer seal Making Supplies**YUUIKLLE**$6.44**4.6★585 rev](https://www.amazon.com/dp/B0C73DNLCP) [3**HKNMTT Heart Silicone Molds Valentines Day for Baking Cake Chocolate Cocoa Bomb Love Shaped Jello Chocoflan Oreo Moulds 6 Cavity 2 Pack Soap Craft Oven Safe DIY Handmade Gift Pan**HKNMTT**$9.43**4.6★2,792 rev](https://www.amazon.com/dp/B0G2L5F9C3) [4**AOTASO 2 Inch Small Heart Shaped Silicone Molds for Chocolate Candy Cake Soap (Set of 2 Cream)**AOTASO**$11.97**4.7★1,014 rev](https://www.amazon.com/dp/B0DZP7FBGL) [5**MarStore Heart Shaped Cake Pans Heart Silicone Mold for Baking Large 2 Inches Molds 10 Cavities Suitable for Ice Cube Mold Chocolate Mold Valentines Silicone Molds (1 Pink)**MarStore**$8.79**4.5★1,203 rev](https://www.amazon.com/dp/B0D51JKP32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Pcs Heart Resin Mold with Key Rings and Hole Love Heart Shape Silicone Molds for Resin Silicone Jewelry Casting Cute Hearts Casting Molds for DIY Craft Jewelry Pendant Earring**Bruislard**$6.52**13 rev6mo ago](https://www.amazon.com/dp/B0GJDKP5NB) [**Heart-Shaped Silicone Chocolate Molds - Set of 2 Perfect for Mothers Day Non-Stick Candy Heart Molds for Baking Candy Gummy Cake Jelly Pudding Handmade Soap Mould**Fimary**$8.86**5,222 rev6mo ago](https://www.amazon.com/dp/B0G34HTV4Y) [**2 Pcs Heart Silicone Molds Epoxy Resin Mold Fondant Molds Mixed Size Heart-Shaped Casting Jewelry Mold for Making Earrings & Jewelry Making Crafting Projects Valentine Gift DIY Charms**Zyghjort**$6.99**35 rev9mo ago](https://www.amazon.com/dp/B0FW4S2BN7) [**AOTASO 2 Inch Small Heart Shaped Silicone Molds for Chocolate Candy Cake Soap (Set of 2 Cream)**AOTASO**$11.97**1,014 rev1y ago](https://www.amazon.com/dp/B0DZP7FBGL) [**Heart Shaped Silicone Mold KKDINDAN Set of 2 Nonstick Soap Mold For Baking Chocolate Cake Cupcake Brownies Jelly Soap Candy**KKDINDAN**$9.34**203 rev1y ago](https://www.amazon.com/dp/B0F3N9KYF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 Pcs Heart Resin Mold with Key Rings and Hole Love Heart Shape Silicone Molds for Resin Silicone Jewelry Casting Cute Hearts Casting Molds for DIY Craft Jewelry Pendant Earring**Bruislard**$6.52**4.6★**▲ 529%**](https://www.amazon.com/dp/B0GJDKP5NB) [**YOILES Resin Molds Silicone Epoxy Resin Casting Craft Mold for Flower Preservation Bookends DIY Art (Heart)**YOILES**$8.92**4.7★**▲ 211%**](https://www.amazon.com/dp/B0CPXCNHZ2) [**Heart-Shaped Silicone Chocolate Molds - Set of 2 Perfect for Mothers Day Non-Stick Candy Heart Molds for Baking Candy Gummy Cake Jelly Pudding Handmade Soap Mould**Fimary**$8.86**4.6★**▲ 157%**](https://www.amazon.com/dp/B0G34HTV4Y) [**Large Silicone Molds for Resin Heart Resin Mold Epoxy Resin Molds for Flowers Preservation Resin Art Casting DIY Wedding Valentine Home Decors (8.3 x 2)**Actvty**$12.34**4.6★**▲ 138%**](https://www.amazon.com/dp/B09TVMJGJ4) [**8 Grid Diamond Heart Silicone Cake Chocolate Mold Silicone Baking Pan Mold for DIY Cake Mousse Dessert 3D Diamond Love Heart Shaped Mould for Candy Fondant Ice Cream Soap Cupcake Cheesecake Jelly**yuntop**$6.54**4.7★**▲ 129%**](https://www.amazon.com/dp/B08LQ15MM5)
**~~View all trending →~~**
## **What buyers say about heart mold**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“They are so easy to work with”*
**Quality-Overall**14%
*“Decent quality”*
**Size-Overall**12%
*“I loved this mold it fits perfectly”*
**Ease Of Cleaning**9%
*“The surface is easy to clean”*
**Baking**7%
*“makes a nice cake”*
**Value For Money**5%
*“Absolutely worth the purchase”*
**Shape/Style**4%
*“held their shape”*
**Strength**3%
*“mixability great”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Efficiency**3%
*“Works great”*
### **What buyers complain about **
**Size-Overall**29%
*“Tiny size cubes”*
**Thickness**9%
*“way too thin”*
**Strength**8%
*“Very flimsy”*
**Ease Of Use**6%
*“Some came out without ease”*
**Cooking Experience**3%
*“I wasted an entire batch of homemade cupcakes”*
**Functionality-Overall**3%
*“not working - letters mold”*
**Smell**3%
*“The item had an extremely strong rubber-like chemical odor right out of the package”*
**Quality-Overall**3%
*“Garbage”*
**Ease Of Cleaning**2%
*“take a lot of time cleaning up the finished product”*
**Adhesion/Stickiness**2%
*“stickiness just a little bit”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Material Quality**4%
**Functionality-Overall**3%
**Strength**3%
**Quality-Overall**2%
**Thickness**1%
**Thin**1%
**Ease Of Use**1%
## **Common questions**
- **Is heart mold profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 49 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -74.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the heart mold niche?**
- 37 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in heart mold?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 4.0%.
- **When does demand for heart mold peak?**
- Demand peaks in Jan–Feb; the busiest month runs 12.2× the quietest.
- **What does it cost to enter the heart mold niche?**
- Listings span $4.75–$27.62; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
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