---
title: "Head Cutouts on a Stick — $406K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/head-cutouts-on-a-stick"
last_updated: "2026-08-10T00:56:02.377Z"
locale: en
meta:
description: "Niche score 58/100 · $406K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $406K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Head Cutouts on a Stick — $406K/yr Amazon US Niche (2026) - Flapen"
---
# **head cutouts on a stick**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 76Conversion 33Competition 15Returns 100Price range 95Avg price 95Brand share 11Review moat 84Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.56**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.45–$56.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****314.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+61.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$406K**
$406K/yr · 560K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, head cutouts on a stick is a $406K/yr Amazon United States market (560K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 58/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **head cutouts on a stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$165K–$220K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **10%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- EnjoyView62% - DesignThatSign12% - EZISHIPS9% - Sratte8% - INTELLIMADE5% - Bleu Reign4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.9% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Oct · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/head-cutouts-on-a-stick/trend)
## **Top head cutouts on a stick search terms**
- **big head cutout**110K/yr+56.6%1.1% conv. - **fat heads on stick custom photo**63K/yr+26.1%1.6% conv. - **graduation face on a stick**15K/yr+505.4%0.4% conv. - **head cutouts on a stick**34K/yr+41.9%1.1% conv. - **big heads on a stick**26K/yr+179.1%1.3% conv. - **fatheads on a stick**24K/yr+42.5%2.0% conv. - **big head**32K/yr+53.2%1.1% conv. - **fat head**32K/yr+22.0%1.3% conv. - **face cutouts on sticks**20K/yr+96.0%1.2% conv. - **face on a stick**23K/yr+55.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/head-cutouts-on-a-stick/search-terms)
## **Top head cutouts on a stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$61K30%$122K45%$183K60%$243K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EnjoyView Custom Big Head Cutout on a Stick 6 to 48 Face Sign 1 Piece**EnjoyView**$25.00**4.3★727 rev](https://www.amazon.com/dp/B0F12WSK4Q) [2**DesignThatSign Big Head on a Stick Custom face Cutout Big Party Fan Face face Cut Out Head Cutout**DesignThatSign**$18.91**4.4★584 rev](https://www.amazon.com/dp/B09N1XSLS1) [3**10 Pcs Big Head Cutout Custom Wedding Fan Props Face Cutout Face on a Stick Photo Party Decoration for Wedding Graduation Birthday Party Thermal Sublimation**Sratte**$16.45**3.5★37 rev](https://www.amazon.com/dp/B0BX5ML2T7) [4**EnjoyView Custom Big Head Cutout 20 to 48 inch Giant Face Sign Customize**EnjoyView**$28.07**4.4★293 rev](https://www.amazon.com/dp/B0D73NBVPR) [5**Custom Big Head Cutouts - Personalized Fat Face Signs Fun Fathead Cardboard Cutouts Custom Head Cutouts on Coroplast Up to 36 Tall Perfect for Parties & Events**INTELLIMADE**$19.09**4.2★98 rev](https://www.amazon.com/dp/B0F411C792)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EnjoyView Custom Big Head Cutouts on a Stick 6-36 10 Pack**EnjoyView**$56.48**135 rev6mo ago](https://www.amazon.com/dp/B0GGPV1Y9L) [**EZISHIPS Big Head Cutout on a Stick 20-48 Inch 1 Piece**EZISHIPS**$27.94**265 rev11mo ago](https://www.amazon.com/dp/B0FMRZ5FT5) [**EZISHIPS Big Head Cutout on a Stick 6 to 48 Personalized Face Cutouts for Graduation Party Birthday Custom Photo Booth Decoration Gifts 1PC**EZISHIPS**$19.91**151 rev1y ago](https://www.amazon.com/dp/B0FHQS6TZB) [**Custom Big Head Cutouts - Personalized Fat Face Signs Fun Fathead Cardboard Cutouts Custom Head Cutouts on Coroplast Up to 36 Tall Perfect for Parties & Events**INTELLIMADE**$19.09**98 rev1y ago](https://www.amazon.com/dp/B0F411C792) [**EnjoyView Custom Big Head Cutout on a Stick 6 to 48 Face Sign 1 Piece**EnjoyView**$25.00**727 rev1y ago](https://www.amazon.com/dp/B0F12WSK4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EnjoyView Custom Big Head Cutouts on a Stick 6-36 10 Pack**EnjoyView**$56.48**4.2★**▲ 82%**](https://www.amazon.com/dp/B0GGPV1Y9L) [**Custom Big Head Cutouts - Personalized Fat Face Signs Fun Fathead Cardboard Cutouts Custom Head Cutouts on Coroplast Up to 36 Tall Perfect for Parties & Events**INTELLIMADE**$19.09**4.2★**▲ 66%**](https://www.amazon.com/dp/B0F411C792) [**10 Pcs Big Head Cutout Custom Wedding Fan Props Face Cutout Face on a Stick Photo Party Decoration for Wedding Graduation Birthday Party Thermal Sublimation**Sratte**$16.45**3.5★**▲ 62%**](https://www.amazon.com/dp/B0BX5ML2T7) [**EZISHIPS Big Head Cutout on a Stick 6 to 48 Personalized Face Cutouts for Graduation Party Birthday Custom Photo Booth Decoration Gifts 1PC**EZISHIPS**$19.91**4.6★**— 5%**](https://www.amazon.com/dp/B0FHQS6TZB) [**EnjoyView Custom Big Head Cutout on a Stick 6 to 48 Face Sign 1 Piece**EnjoyView**$25.00**4.3★**— 1%**](https://www.amazon.com/dp/B0F12WSK4Q)
**~~View all trending →~~**
## **What buyers say about head cutouts on a stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Great quality, came quickly”*
**Image/Picture Clarity**11%
*“The picture quality”*
**Advertised Vs Actual Product**10%
*“Exactly As Described”*
**Size-Overall**7%
*“I love the different size options”*
**Value For Money**6%
*“Well worth it”*
**Fun/Entertainment Experience**5%
*“fun way to”*
**Print Quality**4%
*“Great print and size”*
**Strength**3%
*“holds up very well”*
**Durability**2%
*“Strong and durable”*
**Ease Of Use**2%
*“Super easy and quick”*
### **What buyers complain about **
**Quality-Overall**30%
*“Inconsistent quality”*
**Size-Overall**12%
*“Not even the size listed”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Adhesion/Stickiness**6%
*“the adhesive on the back of the stick was not strong enough on its own”*
**Print Quality**6%
*“The print is on a piece of cardboard that is bent across the whole face”*
**Value For Money**6%
*“A little pricey”*
**Color**2%
*“Bad coloring”*
**Strength**2%
*“Kinda flimsy and there is corrugating lines on his face,”*
**Ease Of Use**1%
*“Unable to use with it flipping around”*
**Display Colors**1%
*“picture is so dark”*
### **Top return reasons **
**Size-Overall**20%
**Defective Material/Parts**15%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Material Quality**7%
**Scratch Resistance**5%
**Strength**5%
**Value For Money**5%
**Product Condition**5%
**Print Quality**5%
## **Common questions**
- **Is head cutouts on a stick profitable to sell on Amazon United States?**
- The niche generates $406K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the head cutouts on a stick niche?**
- 6 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in head cutouts on a stick?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for head cutouts on a stick peak?**
- Demand peaks in May–Oct; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the head cutouts on a stick niche?**
- Listings span $16.45–$56.48; the average listing price is $27.56 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.
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