---
title: "Trend — havdalah set - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/havdalah-set/trend"
last_updated: "2026-08-10T22:47:32.364Z"
locale: en
meta:
  description: "Niche score 52/100 · $101K/yr market · 60K searches/yr · $54.73 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $101K/yr market · 60K searches/yr · $54.73 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — havdalah set - Flapen"
---

# **havdalah set**

**Worth a look**

Shows a thin review moat (89 avg reviews), but soft demand (-13.6% this quarter) keeps it on the watch list.

Market size 25Growth 18Conversion 39Competition 77Returns 75Price range 55Avg price 91Brand share 60Review moat 96Quality gap 45

**Review moat**

**Incredible****88.52**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$54.73**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.48–$159.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$101K**

$101K/yr · 60K searches

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend