---
title: "Havdalah Set — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/havdalah-set"
last_updated: "2026-08-06T03:07:56.446Z"
locale: en
meta:
description: "Niche score 52/100 · $101K/yr market · 60K searches/yr · $54.73 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $101K/yr market · 60K searches/yr · $54.73 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Havdalah Set — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **havdalah set**
**Worth a look**
Shows a thin review moat (89 avg reviews), but soft demand (-13.6% this quarter) keeps it on the watch list.
Market size 25Growth 18Conversion 39Competition 77Returns 75Price range 55Avg price 91Brand share 60Review moat 96Quality gap 45
**Review moat**
**Incredible****88.52**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$54.73**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.48–$159.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$101K**
$101K/yr · 60K searches
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, havdalah set is a $101K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **havdalah set market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$109K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#1,666**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **65%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**26%**
- MASORET17% - Zion Judaica Ltd16% - EMANUEL15% - The Dreidel Company12% - Mumufy9% - Art Judaica6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/havdalah-set/trend)
## **Top havdalah set search terms**
- **havdalah set**40K/yr-8.5%1.9% conv. - **havdalah candle holder**12K/yr-16.7%2.6% conv. - **havdalah**6K/yr-24.7%2.2% conv. - **havdalah candle set**3K/yr-38.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/havdalah-set/search-terms)
## **Top havdalah set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Dreidel Company Havdalah Set Grape Theme Wine Goblet with Candle and Spice Incense Holders Silver Plated**The Dreidel Company**$57.98**4.9★141 rev](https://www.amazon.com/dp/B09LWGT8VG) [2**Mumufy 9 Pcs Shabbat Havdalah Set Include Havdualah Candle Holder Kiddush Cup Spice Box Goblet Silver Plate with 5 Pcs Havdalah Candle for Shabbat Judaica Decoration**Mumufy**$56.53**4.6★30 rev](https://www.amazon.com/dp/B0DM23GWLF) [3**Yair Emanuel Havdallah Set - Stainless Steel - Pomegranates**EMANUEL**$158.45**4.3★11 rev](https://www.amazon.com/dp/B08435ZZN8) [4**Elegant End of Shabbat Havdalah Set Nickel Plated Blue Marble Decal - Includes Matching Kiddush Cup Goblet and Tray Havdualah Candle Holder Besamim Spice Box - Shabbos Decorations By Zion Judaica**Zion Judaica Ltd**$67.90**4.8★22 rev](https://www.amazon.com/dp/B0BQZB5S2T) [5**Art Judaica 4 Piece Ceramic Havdalah Set for Shabbat and Jewish Holidays Jerusalem Pottery**Art Judaica**$50.96**3.8★25 rev](https://www.amazon.com/dp/B01E7Z91BW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zion Judaica Modern Havdalah Set - Kiddush Cup Goblet and Wide Tray Havdualah Candle Holder Besamim Spice Box - End of Shabbat Bundle Black & Gold**Zion Judaica Ltd**$69.38**0 rev7mo ago](https://www.amazon.com/dp/B0GD2K13XK) [**Ceramic Havdala Set 20 cm**MASORET**$59.07**187 rev1y ago](https://www.amazon.com/dp/B0FHVNTW9V) [**Zion Judaica Elegant Havdulah Set for End of Shabbat Hammered Metal with Blue Accents Sherry Shaped Kiddush Cup Goblet Besamim Spice Holder Havdalah Candle Holder & Tray Polished Finish Shabbos Set**Zion Judaica Ltd**$64.91**2 rev1y ago](https://www.amazon.com/dp/B0F7T1NB6V) [**Yair Emanuel Sculpted Tree of Life Havdalah Set - Hammered Stainless Steel Judaica Gift HAF-4**EMANUEL**$158.64**3 rev1y ago](https://www.amazon.com/dp/B0DN6WLX1G) [**Mumufy 9 Pcs Shabbat Havdalah Set Include Havdualah Candle Holder Kiddush Cup Spice Box Goblet Silver Plate with 5 Pcs Havdalah Candle for Shabbat Judaica Decoration**Mumufy**$56.53**30 rev1y ago](https://www.amazon.com/dp/B0DM23GWLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ceramic Havdala Set 20 cm**MASORET**$59.07**4.7★**▲ 327%**](https://www.amazon.com/dp/B0FHVNTW9V) [**Crystal Besamim Spice Holder Havdalah Parent 3.2 Tall Fine Laser Cut**MASORET**$37.00**5.0★**▲ 223%**](https://www.amazon.com/dp/B0DC52Q54R) [**Zion Judaica Modern Havdalah Set - Kiddush Cup Goblet and Wide Tray Havdualah Candle Holder Besamim Spice Box - End of Shabbat Bundle Black & Gold**Zion Judaica Ltd**$69.38**0.0★**▲ 100%**](https://www.amazon.com/dp/B0GD2K13XK) [**Disposable Havdalah Candle Holder / 2 Pack**Ner Mitzvah**$4.48**4.4★**▲ 100%**](https://www.amazon.com/dp/B004IPD76M) [**MASORET Nickel Havdalah Candle Holder 5.6 Inches Octagon Havdalah Candle Holder Elegant Jewish Hanukkah Candleholder Stand**MASORET**$33.94**4.8★**▲ 93%**](https://www.amazon.com/dp/B07Y8RZW29)
**~~View all trending →~~**
## **What buyers say about havdalah set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Beautifully well made: instant heirloom, and such a unique and contemporary style”*
**Design-Overall**19%
*“Beautiful design”*
**Value For Money**12%
*“Great buy for the money”*
**Color**8%
*“Love the colorful set”*
**Brightness/Shine/Glow**8%
*“Perfect Hands-free Candle”*
**Advertised Vs Actual Product**4%
*“Even more beautiful in person than in the photo”*
**Size-Overall**4%
*“The size is perfect as it should”*
### **What buyers complain about **
**Value For Money**23%
*“Too Expensive”*
**Strength**18%
*“A bit flimsy”*
**Flammable**9%
*“Too much smoke”*
**Functionality-Overall**9%
*“it doesnt look like Ill be able to use it”*
**Quality-Overall**9%
*“Junk”*
**Size-Overall**5%
*“The cup is very small”*
**Weight Heavy**5%
*“The other 3 pieces are heavy”*
**Thickness**2%
*“The candles are a bit thin and bend slightly”*
### **Top return reasons **
**Size-Overall**29%
**Defective Material/Parts**18%
**Quality-Overall**10%
**Color**9%
**Advertised Vs Actual Product**8%
**Material Quality**5%
**Value For Money**3%
**Ease Of Cleaning**3%
**Product Condition**3%
**Flammable**2%
## **Common questions**
- **Is havdalah set profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the havdalah set niche?**
- 20 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in havdalah set?**
- Top complaints mined from reviews: Value For Money, Strength, Flammable. The return rate is 2.0%.
- **When does demand for havdalah set peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the havdalah set niche?**
- Listings span $4.48–$159.94; the average listing price is $54.73 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)