---
title: "Search terms — havdalah candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/havdalah-candle/search-terms"
last_updated: "2026-08-10T17:58:51.632Z"
locale: en
meta:
  description: "Niche score 55/100 · $137K/yr market · 62K searches/yr · $16.20 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $137K/yr market · 62K searches/yr · $16.20 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — havdalah candle - Flapen"
---

# **havdalah candle**

**Worth a look**

Shows searches that convert (13.7% search→purchase), but soft demand (-15.4% this quarter) keeps it on the watch list.

Market size 30Growth 17Conversion 96Competition 34Returns 96Price range 81Avg price 78Brand share 28Review moat 89Quality gap 79

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****214.61**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.44–$49.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.20**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$137K**

$137K/yr · 62K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch

## Search terms