---
title: "Havdalah Candle — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/havdalah-candle"
last_updated: "2026-08-10T06:11:37.997Z"
locale: en
meta:
description: "Niche score 55/100 · $137K/yr market · 62K searches/yr · $16.20 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $137K/yr market · 62K searches/yr · $16.20 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Havdalah Candle — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **havdalah candle**
**Worth a look**
Shows searches that convert (13.7% search→purchase), but soft demand (-15.4% this quarter) keeps it on the watch list.
Market size 30Growth 17Conversion 96Competition 34Returns 96Price range 81Avg price 78Brand share 28Review moat 89Quality gap 79
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****214.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.44–$49.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.20**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$137K**
$137K/yr · 62K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, havdalah candle is a $137K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **havdalah candle market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$130K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#424**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **89%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**9**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**6%**
- Jerusalem Candles55% - SHALHEVET LIGHT12% - The Dreidel Company8% - DOUzzle7% - OHR CANDLES7% - A&S Mezuzot5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/havdalah-candle/trend)
## **Top havdalah candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$55K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jerusalem Candles Havdalah Candle - Braided Blue and White - Flat Havdallah Candles - 2 Pack**Jerusalem Candles**$8.04**4.5★513 rev](https://www.amazon.com/dp/B07XNHVLD2) [2**Jerusalem Candles Havdalah Candle - Braided Multicolored - Flat Havdallah Candles - 2 Pack**Jerusalem Candles**$8.26**4.6★23 rev](https://www.amazon.com/dp/B0CX6MWMNX) [3**Shalhevet Light Pyramid Shapped Self Standing Long Lasting Birhgt Havdalah Candle Kosher for Havdalah (Fire - Brown Orange Red)**SHALHEVET LIGHT**$16.86**4.7★88 rev](https://www.amazon.com/dp/B098R9VXDR) [4**Jerusalem Candles Havdalah Candle - Braided Yellow - Flat Havdallah Candles - 2 Pack**Jerusalem Candles**$8.05**4.4★11 rev](https://www.amazon.com/dp/B0CX68FGXW) [5**OHR CANDLES Braided Beeswax Havdalah Candle - Pure Bees Wax Shabbat Candle - Shabbat Judaica Gift - Flat Braid- 1-Pack**OHR CANDLES**$7.99**4.5★224 rev](https://www.amazon.com/dp/B08GCWHCNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luxury Havdalah Candle - 12 Inch Cream/Burgundy Sculptural Ceremony Candle for Havdalah Ritual Judaica Gift & Home Decor**PURE ART DESIGN GIFTS**$49.84**5 rev2mo ago](https://www.amazon.com/dp/B0H2ZS91QS) [**DOUzzle Kosher Decorative Havdalah Candle Assorted Colors Clean Burning Judaica Gift for Weekly Ritual**DOUzzle**$18.71**2 rev4mo ago](https://www.amazon.com/dp/B0GTMYCWGJ) [**DOUzzle Kosher Decorative Havdalah Candle - Pyramid Design Clean Burning Judaica Gift for Weekly Ritual**DOUzzle**$18.64**2 rev4mo ago](https://www.amazon.com/dp/B0GTMY251R) [**Havdalah Candle Snowflake Grained Marble Design 2 Wick Long Lasting High Quality Judaica Gift (Royal Blue)**A&S Mezuzot**$18.91**0 rev4mo ago](https://www.amazon.com/dp/B0GT6C9TXK) [**Havdalah Candle Snowflake Grained Marble Design 2 Wick Long Lasting High Quality Judaica Gift (White)**A&S Mezuzot**$19.28**1 rev4mo ago](https://www.amazon.com/dp/B0GT6DZW63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOUzzle Kosher Decorative Havdalah Candle - Pyramid Design Clean Burning Judaica Gift for Weekly Ritual**DOUzzle**$18.64**4.0★**▲ 247%**](https://www.amazon.com/dp/B0GTMY251R) [**Luxury Havdalah Candle - 12 Inch Cream/Burgundy Sculptural Ceremony Candle for Havdalah Ritual Judaica Gift & Home Decor**PURE ART DESIGN GIFTS**$49.84**5.0★**▲ 243%**](https://www.amazon.com/dp/B0H2ZS91QS) [**DOUzzle Kosher Decorative Havdalah Candle Assorted Colors Clean Burning Judaica Gift for Weekly Ritual**DOUzzle**$18.71**3.0★**▲ 226%**](https://www.amazon.com/dp/B0GTMYCWGJ) [**Havdalah Candle Snowflake Grained Marble Design 2 Wick Long Lasting High Quality Judaica Gift (Royal Blue)**A&S Mezuzot**$18.91**0.0★**▲ 220%**](https://www.amazon.com/dp/B0GT6C9TXK) [**Jerusalem Candles Havdalah Candle - Braided Multicolored - Flat Havdallah Candles - 2 Pack**Jerusalem Candles**$8.26**4.6★**▲ 189%**](https://www.amazon.com/dp/B0CX6MWMNX)
**~~View all trending →~~**
## **What buyers say about havdalah candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Handmade luxury and its best”*
**Gifting Purpose**15%
*“It makes a fantastic gift for newlyweds or for any occasion”*
**Color**15%
*“Very good colors”*
**Brightness/Shine/Glow**10%
*“Perfect Hands-free Candle”*
**Ease Of Use**5%
*“super well made to use easily”*
**Fire Resistance**5%
*“Burns well, reasonably priced”*
**Design-Overall**5%
*“it does look nice”*
**Smell**5%
*“Smells so good in a natural way, beautiful and meaningful”*
### **What buyers complain about **
**Value For Money**42%
*“Too Expensive”*
**Flammable**33%
*“There are chemicals or something in the candles that makes them extremely flammable, and sputter or spit flames, within seconds it was like an out of control torch, spitting flames, and pouring hot wax all all over my hands”*
**Strength**17%
*“A bit flimsy”*
### **Top return reasons **
**Size-Overall**23%
**Color**18%
**Functionality-Overall**10%
**Material Quality**7%
**Defective Material/Parts**7%
**Flammable**7%
**Ease Of Cleaning**7%
**Wet Cleaning**3%
**Thin**3%
**Leak-Proof**3%
## **Common questions**
- **Is havdalah candle profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the havdalah candle niche?**
- 8 brands and 9 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in havdalah candle?**
- Top complaints mined from reviews: Value For Money, Flammable, Strength. The return rate is 0.7%.
- **When does demand for havdalah candle peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the havdalah candle niche?**
- Listings span $7.44–$49.84; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.
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