---
title: "Harry Potter Plates — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/harry-potter-plates"
last_updated: "2026-08-11T07:35:39.325Z"
locale: en
meta:
description: "Niche score 59/100 · $105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Harry Potter Plates — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter plates**
**Worth a look**
Shows a thin review moat (84 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 33Conversion 74Competition 80Returns 95Price range 63Avg price 79Brand share 75Review moat 96Quality gap 20
**Review moat**
**Incredible****84.47**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.54–$32.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$105K**
$105K/yr · 93K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, harry potter plates is a $105K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter plates market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$99K–$132K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#1,792**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**60%**
Top 20: 94%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**35%**
- Unique34% - Bonjour Fete7% - Greencian7% - Daapiishuu7% - AGoooodySet5% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/harry-potter-plates/trend)
## **Top harry potter plates search terms**
- **harry potter plates**41K/yr+6.9%6.0% conv. - **harry potter plates and napkins**19K/yr-3.0%6.0% conv. - **harry potter birthday plates**13K/yr+12.3%5.1% conv. - **harry potter paper plates**11K/yr+8.6%4.9% conv. - **harry potter party plates**9K/yr+15.1%6.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/harry-potter-plates/search-terms)
## **Top harry potter plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Birthday Decorations | Harry Potter Plates and Napkins Party Decorations | Serves 16 Guests | Officially Licensed**Unique**$14.71**4.8★99 rev](https://www.amazon.com/dp/B0F5RMRH3H) [2**Harry Potter Round Dinner Plates - 9 | Magical Multicolor Design Perfect Party Supplies For Birthday Celebrations & Themed Events - Pack Of 8**Unique**$5.92**4.7★75 rev](https://www.amazon.com/dp/B09TWMRMZZ) [3**Daapiishuu 50 Pcs Magical Wizard School Party Paper Plates 7 inch Disposable Wizard Birthday Dessert Plates**Daapiishuu**$10.31**4.4★50 rev](https://www.amazon.com/dp/B0DY12673Z) [4**Harry Potter Plates and Napkins for 32 Guests | Harry Potter Birthday Decorations for Party | Officially Licensed**Unique**$21.84**4.9★22 rev](https://www.amazon.com/dp/B0FW12LLFS) [5**Harry Birthday Party Bundle 8 Dinner & 8 Dessert Plates 16 Luncheon Napkins For 8 People and 1 Saguaro Acres Party Supply Checklist**Generic**$14.39**4.7★204 rev](https://www.amazon.com/dp/B0B5DL21Y5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**197pcs Magical Wizard Party Decorations Plates Napkins Disposable Paper Cups Gold Forks Tableware Set Cartoon Magical Birthday Party Supplies for Kids Birthday Decor 24 Guests**Eywusco**$27.79**97 rev6mo ago](https://www.amazon.com/dp/B0GDJSF69Z) [**MinFyberd 48PCS Red Green Blue Yellow Party Supplies Striped Paper Plates Disposable Striped Tableware Set for Party Theme Birthday Holidays Party Favors Decorations**MinFyberd**$12.77**1 rev7mo ago](https://www.amazon.com/dp/B0G4MHG4WH) [**Unique Harry Potter Party Supplies | Plates & Napkins Party Bundle | Serves 16 | Officially Licensed | Wizard Theme Disposable Tableware For Birthday Parties Classrooms Movie Nights Easy Cleanup**Unique**$22.61**5 rev8mo ago](https://www.amazon.com/dp/B0G19D2QNT) [**Harry Potter Plates and Napkins for 32 Guests | Harry Potter Birthday Decorations for Party | Officially Licensed**Unique**$21.84**22 rev9mo ago](https://www.amazon.com/dp/B0FW12LLFS) [**120pcs Magical Wizard Plates Napkins Party Decorations Cartoon Disposable Paper CupsTableware Set Cartoon Party Supplies for Kids Birthday Decor 30 Guests**Eywusco**$18.68**10 rev10mo ago](https://www.amazon.com/dp/B0FQV7BJ3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unique Harry Potter Party Supplies | Plates & Napkins Party Bundle | Serves 16 | Officially Licensed | Wizard Theme Disposable Tableware For Birthday Parties Classrooms Movie Nights Easy Cleanup**Unique**$22.61**4.3★**▲ 208%**](https://www.amazon.com/dp/B0G19D2QNT) [**Greencian 200 PCS Magical Wizard Party Supplies Happy Birthday Plates and Napkins Disposable Magic Theme Tableware Set for Kids Birthday Holiday Decorations Serves 24**Greencian**$15.28**4.4★**▲ 180%**](https://www.amazon.com/dp/B0FMN7SMXQ) [**MinFyberd 48PCS Red Green Blue Yellow Party Supplies Striped Paper Plates Disposable Striped Tableware Set for Party Theme Birthday Holidays Party Favors Decorations**MinFyberd**$12.77**5.0★**▲ 125%**](https://www.amazon.com/dp/B0G4MHG4WH) [**197pcs Magical Wizard Party Decorations Plates Napkins Disposable Paper Cups Gold Forks Tableware Set Cartoon Magical Birthday Party Supplies for Kids Birthday Decor 24 Guests**Eywusco**$27.79**4.7★**▲ 96%**](https://www.amazon.com/dp/B0GDJSF69Z) [**120 Pcs Magical Wizard Party Supplies for Boys Girls Witch Wizard Magic Happy Birthday Tableware Set Magical Party Plates and Napkins Kit Party Serves 20 Guests**VVUQNS**$18.86**4.8★**▲ 50%**](https://www.amazon.com/dp/B0FNQJ5ZZZ)
**~~View all trending →~~**
## **What buyers say about harry potter plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“the candy was great tasting”*
**Quality-Overall**12%
*“Fantastic quality”*
**Advertised Vs Actual Product**9%
*“Just as pictured”*
**Color**8%
*“The colors are perfect”*
**Value For Money**8%
*“Worth it”*
**Design-Overall**7%
*“The design is cute”*
**Flavor**4%
*“Flavor is good”*
**Strength**3%
*“Sturdy Plates”*
**Assembly/Installation**2%
*“easy to assemble”*
**Material Quality**2%
*“decorations arent cheap in material or look”*
### **What buyers complain about **
**Quality-Overall**16%
*“Table cloth poor quality”*
**Strength**13%
*“are super flimsy”*
**Taste-Overall**11%
*“Very hard an tasteless”*
**Thickness**9%
*“Very thin n small”*
**Flavor**7%
*“The flavor is not that great”*
**Size-Overall**5%
*“This box is huge”*
**Assembly/Installation**4%
*“I also hate when companies leave the banner for you to put together and normally, Id just let that go”*
**Color**2%
*“Colors are way off”*
**Artificial Colors**2%
*“No dyes used in these gummies”*
**Advertised Vs Actual Product**2%
*“Not what I thought it was”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**18%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Thin**5%
**Strength**4%
**Color**3%
**Material Quality**2%
**Color Fading/Discoloration**1%
**Assembly/Installation**1%
## **Common questions**
- **Is harry potter plates profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 45 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the harry potter plates niche?**
- 28 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in harry potter plates?**
- Top complaints mined from reviews: Quality-Overall, Strength, Taste-Overall. The return rate is 0.9%.
- **When does demand for harry potter plates peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the harry potter plates niche?**
- Listings span $4.54–$32.84; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.
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