---
title: "Harry Potter Blanket — $237K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/harry-potter-blanket"
last_updated: "2026-08-06T20:33:29.677Z"
locale: en
meta:
description: "Niche score 49/100 · $237K/yr market · 512K searches/yr · $28.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $237K/yr market · 512K searches/yr · $28.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Blanket — $237K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter blanket**
**Skip it**
Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 17Conversion 20Competition 84Returns 76Price range 94Avg price 95Brand share 25Review moat 48Quality gap 32
**Avg price**
**Incredible****$28.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.20–$79.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,663.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$237K**
$237K/yr · 512K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, harry potter blanket is a $237K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter blanket market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$284K–$355K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,705**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **98%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 76%
**Open market**
**10%**
- Northwest29% - LOGOVISION23% - Jay Franco17% - Harry Potter15% - ZYNOPHREXA4% - Hgcar4% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/harry-potter-blanket/trend)
## **Top harry potter blanket search terms**
- **harry potter blanket**354K/yr-16.2%1.9% conv. - **harry potter throw blanket**50K/yr-6.9%1.9% conv. - **harry potter blankets and throws**42K/yr-29.8%1.9% conv. - **harry potter blankets**24K/yr-9.6%1.0% conv. - **harry potter throw**13K/yr-8.0%1.9% conv. - **hogwarts blanket**11K/yr-21.8%1.6% conv. - **harry potter fleece blanket**9K/yr-36.9%2.1% conv. - **harry potter blankets for adults**6K/yr-29.4%1.8% conv. - **harry potter fleece fabric**4K/yr-31.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/harry-potter-blanket/search-terms)
## **Top harry potter blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Northwest Harry Potter Micro Raschel Throw Blanket Lightweight Breathable for Couch Sofa Cozy for All Seasons 46 x 60 Botanical Houses**Northwest**$21.95**4.8★7,681 rev](https://www.amazon.com/dp/B0BPTHZLJK) [2**Harry Potter Water Color Pattern Silky Touch Super Soft Throw Blanket 36 x 58 Water Color Pattern**LOGOVISION**$22.62**4.6★359 rev](https://www.amazon.com/dp/B095FLML57) [3**Jay Franco Harry Potter Marauders Map Kids Throw Blanket 50 x 70 Inches Super Soft Cozy Lightweight Fleece Hogwarts Map Design Machine Washable for Couch & Bed (Official Harry Potter Product)**Jay Franco**$32.52**4.8★486 rev](https://www.amazon.com/dp/B0BLCZNFJZ) [4**Northwest Harry Potter Woven Tapestry Throw Blanket Designer Home Dcor Modern Unique Gift 48 x 60 Marauders Map**Northwest**$30.18**4.6★15,882 rev](https://www.amazon.com/dp/B00BT17YVC) [5**Harry Potter Gifts Glow in the Dark Blanket 51x59 for Kids Teens Adults Soft Fleece Throw Blanket for Sofa Bed Warm Lightweight Cozy Gifts**Harry Potter**$24.22**4.5★194 rev](https://www.amazon.com/dp/B0F68QKNHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Harry Potter 40x50 - Travel Blanket**Jay Franco**$14.20**96 rev7mo ago](https://www.amazon.com/dp/B0G55TMQKN) [**Flannel Throw Blanket 60x50 for Couch and Bed Soft Cozy Lightweight Blanket for All Season Use Warm Sofa Blanket for Living Room Naps**ZYNOPHREXA**$20.10**3 rev7mo ago](https://www.amazon.com/dp/B0G3P3WPD5) [**Harry Potter Gryffindor Shield Silky Soft Throw Blanket 40 x 50**Characters Wholesale Outlet inc**$16.04**17 rev8mo ago](https://www.amazon.com/dp/B0FX7WTCSB) [**Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Red - Harry Potter 40x50 - Travel Blanket**Jay Franco**$20.80**196 rev9mo ago](https://www.amazon.com/dp/B0FTZTWFHK) [**Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Red - Harry Potter 46x60 - Throw Blanket**Jay Franco**$24.31**196 rev9mo ago](https://www.amazon.com/dp/B0FTZV7JDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.93**4.8★**▲ 659%**](https://www.amazon.com/dp/B0FR8VYRH2) [**Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Red - Harry Potter 46x60 - Throw Blanket**Jay Franco**$24.31**4.5★**▲ 537%**](https://www.amazon.com/dp/B0FTZV7JDG) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Harry Potter 40x50 - Travel Blanket**Jay Franco**$14.20**4.3★**▲ 468%**](https://www.amazon.com/dp/B0G55TMQKN) [**Harry Potter Womens Wearable Blanket Hoodie | Adults Fluffy Fleece Hooded Pullover Hogwarts Graphic | Wizard Lined Loungewear with Big Pocket**Harry Potter**$57.56**4.8★**▲ 348%**](https://www.amazon.com/dp/B0DFM1V6MT) [**Flannel Throw Blanket 60x50 for Couch and Bed Soft Cozy Lightweight Blanket for All Season Use Warm Sofa Blanket for Living Room Naps**ZYNOPHREXA**$20.10**5.0★**▲ 218%**](https://www.amazon.com/dp/B0G3P3WPD5)
**~~View all trending →~~**
## **What buyers say about harry potter blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“Its really soft to the touch”*
**Warmth**11%
*“Keeps my wizard warm”*
**Quality-Overall**10%
*“It is well made”*
**Gifting Purpose**7%
*“Great gift”*
**Comfort-Overall**7%
*“Very comfy”*
**Size-Overall**6%
*“Perfect size, big enough to put on a twin size bed, small enough to use as a throw”*
**Advertised Vs Actual Product**3%
*“As described”*
**Weight Light**2%
*“Lightweight”*
**Material Quality**2%
*“not a cheap material”*
**Value For Money**2%
*“Worth it”*
### **What buyers complain about **
**Thickness**18%
*“it wasnt super thick”*
**Size-Overall**11%
*“The blanket is very large”*
**Quality-Overall**8%
*“Not well made”*
**Thin**5%
*“Thin”*
**Material Quality**3%
*“The material sucks”*
**Durability**3%
*“Durability wise it gets 2 stars”*
**Product Condition**2%
*“It arrived in bad condition, sides ripped, didnt look new at all”*
**Weight Light**2%
*“So not weighted like the description says”*
**Brightness/Shine/Glow**2%
*“Doesn't Glow”*
**Warmth**2%
*“Let alone she gets cold easily”*
### **Top return reasons **
**Size-Overall**27%
**Material Quality**13%
**Thin**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Value For Money**6%
**Heating**4%
**Length**3%
**Color**3%
**Thickness**3%
## **Common questions**
- **Is harry potter blanket profitable to sell on Amazon United States?**
- The niche generates $237K/yr across 49 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the harry potter blanket niche?**
- 15 brands and 25 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in harry potter blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for harry potter blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the harry potter blanket niche?**
- Listings span $14.20–$79.49; the average listing price is $28.37 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.
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