---
title: "Happy Birthday Table Decorations — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/happy-birthday-table-decorations"
last_updated: "2026-08-11T04:48:08.216Z"
locale: en
meta:
description: "Niche score 53/100 · $68K/yr market · 150K searches/yr · $12.60 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $68K/yr market · 150K searches/yr · $12.60 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Happy Birthday Table Decorations — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **happy birthday table decorations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($68K/yr) keeps it on the watch list.
Market size 17Growth 22Conversion 45Competition 90Returns 37Price range 83Avg price 55Brand share 96Review moat 76Quality gap 50
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$5.93–$64.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****475.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.60**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 150K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, happy birthday table decorations is a $68K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **happy birthday table decorations market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$63K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#3,112**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**68 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**32%**
Top 20: 66%
**Top-5 click share**
**25%**
Top 20: 54%
**Open market**
**64%**
- Novabright12% - Gatherfun7% - WILLBOND5% - Qquetiee4% - Sm:)e4% - Dwnmsli4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/happy-birthday-table-decorations/trend)
## **Top happy birthday table decorations search terms**
- **happy birthday table sign**23K/yr-2.7%2.5% conv. - **happy birthday centerpiece**20K/yr+6.4%2.0% conv. - **kids party centerpieces**16K/yr-2.7%0.2% conv. - **happy birthday table decor**16K/yr-1.1%2.8% conv. - **happy birthday centerpieces for tables**15K/yr-14.1%2.1% conv. - **birthday table**12K/yr-6.2%0.3% conv. - **birthday table decorations for men**7K/yr-0.4%1.8% conv. - **table top birthday decorations**7K/yr-21.8%3.0% conv. - **happy birthday sign for table**6K/yr+12.3%3.1% conv. - **tabletop birthday decorations**5K/yr-1.5%3.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/happy-birthday-table-decorations/search-terms)
## **Top happy birthday table decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Happy Birthday Decorations Set - Colorful Themed Honeycomb Centerpiece Table Decoration for Kids Birthday Party Supplies**Gatherfun**$9.60**4.7★415 rev](https://www.amazon.com/dp/B0D3LQ3FZM) [2**Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies (Champagne Gold Glitter)**Novabright**$14.47**4.3★47 rev](https://www.amazon.com/dp/B0G4D9KKD5) [3**Rainbow Birthday Honeycomb Centerpiece for Table Decorations 2 Pack**WILLBOND**$6.83**4.6★325 rev](https://www.amazon.com/dp/B089FHJCNV) [4**2 Pieces Happy Birthday Decorations Birthday Cake Honeycomb Centerpiece Birthday Party Supplies Colorful Table Decor for Kids Women Adults**Qquetiee**$7.93**4.5★142 rev](https://www.amazon.com/dp/B0D8J6CQN8) [5**Wooden Happy Birthday Table Centerpiece Sign 11.8 x 11.8 inches Freestanding Table Centerpiece Decoration anniversary Party Sign Birthday Party Decorations for Kids Baby Adults**Dwnmsli**$9.35**3.5★2 rev](https://www.amazon.com/dp/B0FK51G55Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gold Happy Birthday Sign Centerpiece for Table Standing Birthday Table Decorations Champagne Birthday Decorations for Women Letrero De Happy Birthday Centros De Mesa Para Cumpleaos (Glitter Gold)**HUAJIANAIKE**$9.73**2 rev3mo ago](https://www.amazon.com/dp/B0GVG8RQT1) [**Happy Birthday Table Decorations Centerpiece Colorful Birthday Metal Table Sign with Wooden Base Dots Tabletop Centerpiece for Boys Girls Cake Tiered Tray Decor for Home Mantel Shelf Party Decor**Culudea**$14.76**21 rev4mo ago](https://www.amazon.com/dp/B0GQ3F56R4) [**Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies(Rainbow Glitter)**Novabright**$14.60**47 rev5mo ago](https://www.amazon.com/dp/B0GMWY81XX) [**Smile Birthday Wooden Decorations Wooden Sign Blocks Colorful Happy Birthday Tiered Tray Centerpieces Rustic Tabletop for Home Office Farmhouse Desk Shelf Mantel Party Decor**Sm:)e**$11.74**58 rev7mo ago](https://www.amazon.com/dp/B0G6RFZ2N4) [**Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies (Champagne Gold Glitter)**Novabright**$14.47**47 rev7mo ago](https://www.amazon.com/dp/B0G4D9KKD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gold Happy Birthday Sign Centerpiece for Table Standing Birthday Table Decorations Champagne Birthday Decorations for Women Letrero De Happy Birthday Centros De Mesa Para Cumpleaos (Glitter Gold)**HUAJIANAIKE**$9.73**3.5★**▲ 236%**](https://www.amazon.com/dp/B0GVG8RQT1) [**Happy Birthday Table Decorations Centerpiece Colorful Birthday Metal Table Sign with Wooden Base Dots Tabletop Centerpiece for Boys Girls Cake Tiered Tray Decor for Home Mantel Shelf Party Decor**Culudea**$14.76**4.8★**▲ 234%**](https://www.amazon.com/dp/B0GQ3F56R4) [**Smile Birthday Wooden Decorations Wooden Sign Blocks Colorful Happy Birthday Tiered Tray Centerpieces Rustic Tabletop for Home Office Farmhouse Desk Shelf Mantel Party Decor**Sm:)e**$11.74**4.6★**▲ 221%**](https://www.amazon.com/dp/B0G6RFZ2N4) [**Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies(Rainbow Glitter)**Novabright**$14.60**4.3★**▲ 212%**](https://www.amazon.com/dp/B0GMWY81XX) [**Pink Rose Gold Birthday Honeycomb Centerpieces Decorations Rose Gold Theme Party Table Centerpieces Women Girl Party Glitter Honeycomb Table Toppers Supplies**OUYANS**$7.82**5.0★**▲ 194%**](https://www.amazon.com/dp/B0G25SVG8Z)
**~~View all trending →~~**
## **What buyers say about happy birthday table decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“In terms of quality, it feels well made for a decorative item and holds its shape nicely”*
**Assembly/Installation**11%
*“Easy to put together”*
**Value For Money**9%
*“Worth it”*
**Advertised Vs Actual Product**8%
*“As described”*
**Color**7%
*“The colors are very bright”*
**Ease Of Use**6%
*“Easy to use”*
**Design-Overall**6%
*“the designs are elegant”*
**Strength**4%
*“Very sturdy”*
**Fun/Entertainment Experience**4%
*“she loves playing with them in her play kitchen”*
**Size-Overall**4%
*“I loved them, 3 tables of different sizes, excellent quality”*
### **What buyers complain about **
**Size-Overall**13%
*“Bigger than I thought it would be”*
**Quality-Overall**12%
*“Complete garbage”*
**Assembly/Installation**12%
*“Not easy to assemble”*
**Strength**10%
*“Flimsy”*
**Instructions/User Manual/Troubleshooting**7%
*“No directions”*
**Durability**6%
*“Falls apart”*
**Value For Money**4%
*“they feel overpriced for what they are”*
**Adhesion/Stickiness**4%
*“Adhesive sucks”*
**Advertised Vs Actual Product**3%
*“Description is misleading”*
**Product Condition**2%
*“product was clearly previously used”*
### **Top return reasons **
**Size-Overall**20%
**Defective Material/Parts**10%
**Assembly/Installation**9%
**Advertised Vs Actual Product**8%
**Value For Money**8%
**Quality-Overall**7%
**Strength**6%
**Functionality-Overall**6%
**Color**5%
**Material Quality**4%
## **Common questions**
- **Is happy birthday table decorations profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 92 tracked products. 4 of 39 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the happy birthday table decorations niche?**
- 68 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in happy birthday table decorations?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.0%.
- **When does demand for happy birthday table decorations peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the happy birthday table decorations niche?**
- Listings span $5.93–$64.73; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)