---
title: "Hanging Stars — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hanging-stars"
last_updated: "2026-08-06T22:36:53.141Z"
locale: en
meta:
description: "Niche score 48/100 · $59K/yr market · 172K searches/yr · $11.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $59K/yr market · 172K searches/yr · $11.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hanging Stars — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **hanging stars**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 37Competition 91Returns 38Price range 69Avg price 47Brand share 96Review moat 56Quality gap 33
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Good****$3.84–$40.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,244.76**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.59**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 172K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hanging stars is a $59K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanging stars market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#692**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**76 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**33%**
Top 20: 66%
**Top-5 click share**
**24%**
Top 20: 52%
**Open market**
**63%**
- Pink Blume10% - HPUCLZI7% - Patelai6% - Cheerland5% - BEISHIDA5% - ChicQuench4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -6.6% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/hanging-stars/trend)
## **Top hanging stars search terms**
- **starry night decorations**30K/yr-32.9%0.9% conv. - **star birthday decorations**24K/yr-7.2%1.8% conv. - **celestial party decor**12K/yr+55.8%1.0% conv. - **under the stars party decorations**16K/yr-27.0%1.3% conv. - **star hanging decorations**11K/yr+22.1%3.1% conv. - **celestial party decorations**17K/yr-38.2%1.0% conv. - **reach for the stars decorations**6K/yr+70.1%1.4% conv. - **hanging stars for ceiling**10K/yr+10.1%2.2% conv. - **hanging star**9K/yr-7.9%0.4% conv. - **celestial decorations**6K/yr-2.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/hanging-stars/search-terms)
## **Top hanging stars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**pinkblume Gold Party Decorations Star Garlands Streamer Gold 3D Stars Metallic Paper Hanging Bunting Banner for Birthday Wedding Bridal Shower Holiday Christmas Ramadan EID Mubarak Party Supplies**Pink Blume**$12.81**4.6★1,222 rev](https://www.amazon.com/dp/B0761HGMBR) [2**6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party**HPUCLZI**$8.63**4.8★96 rev](https://www.amazon.com/dp/B0FZSG4G6C) [3**Star Garland Glitter Gold Star Garland Banner 66Feet Double Side Star Hanging Bunting Banner Backdrop Little Star Paper Hanging Decor for Valentines Day Graduation Birthday Wedding Party Decorations**ChicQuench**$8.43**4.8★237 rev](https://www.amazon.com/dp/B0D8683D18) [4**Patelai Glitter Star Garland Banner 2026 Party Decor 130 Feet Star Hanging Streamers Twinkle Backdrop for Classroom Birthday Graduation Wedding Supplies(Gold)**Patelai**$15.25**4.7★6,257 rev](https://www.amazon.com/dp/B07HG1KJGF) [5**BEISHIDA Silver Star Hanging Swirl Decorations Hanging Silver Party Supplies for Graduation Wedding Baby Shower Decorations Pack of 15**BEISHIDA**$8.25**4.7★996 rev](https://www.amazon.com/dp/B07SBTFW8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iridescent Star Garland Party Decorations - 78 Feet Iridescent Silver Hanging Stars Decorations Star Streamers Banner Paper Garland for Birthday Wedding Classroom Christmas**HPUCLZI**$7.50**96 rev4mo ago](https://www.amazon.com/dp/B0GS8X3DK2) [**Guismous 7 Pack 91.8 ft Gold Star Garland Banner Double Side Hanging Star Streamers Paper Star Banner Backdrop for Graduation Birthday Baby Shower Wedding Classroom Party Ceiling Decorations**guismous**$9.19**31 rev4mo ago](https://www.amazon.com/dp/B0GRLQRVNF) [**6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party**HPUCLZI**$8.63**96 rev8mo ago](https://www.amazon.com/dp/B0FZSG4G6C) [**BEISHIDA Glitter Star Garland Iridescent Holographic Party Decor Twinkle Star Banner Backdrop for Wedding Baby Shower Birthday Party Supplies(78 Feet)**BEISHIDA**$7.95**21 rev9mo ago](https://www.amazon.com/dp/B0FVF8PRSK) [**Horaldaily Black Gold Star Gauze Tablecloth 60x84 Inch Rectangular**Horaldaily**$11.82**113 rev10mo ago](https://www.amazon.com/dp/B0FPX9DYQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iridescent Star Garland Party Decorations - 78 Feet Iridescent Silver Hanging Stars Decorations Star Streamers Banner Paper Garland for Birthday Wedding Classroom Christmas**HPUCLZI**$7.50**4.8★**▲ 297%**](https://www.amazon.com/dp/B0GS8X3DK2) [**Guismous 7 Pack 91.8 ft Gold Star Garland Banner Double Side Hanging Star Streamers Paper Star Banner Backdrop for Graduation Birthday Baby Shower Wedding Classroom Party Ceiling Decorations**guismous**$9.19**4.8★**▲ 291%**](https://www.amazon.com/dp/B0GRLQRVNF) [**BEISHIDA Glitter Star Garland Iridescent Holographic Party Decor Twinkle Star Banner Backdrop for Wedding Baby Shower Birthday Party Supplies(78 Feet)**BEISHIDA**$7.95**4.9★**▲ 205%**](https://www.amazon.com/dp/B0FVF8PRSK) [**6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party**HPUCLZI**$8.63**4.8★**▲ 165%**](https://www.amazon.com/dp/B0FZSG4G6C) [**Artoid Mode Blue Gold Gauze Table Runner 120 Inch 10FT Glitter Metallic Foil Sheer Dining Wedding Anniversary Holiday Table Decor for Home Party**Artoid Mode**$7.47**4.6★**▲ 115%**](https://www.amazon.com/dp/B0F2MJ7L9W)
**~~View all trending →~~**
## **What buyers say about hanging stars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**21%
*“Nice and bright”*
**Quality-Overall**13%
*“Excellent Product”*
**Value For Money**9%
*“Great deal”*
**Advertised Vs Actual Product**9%
*“As described”*
**Color**7%
*“The colors are amazing”*
**Ease Of Use**5%
*“Easy to use”*
**Design-Overall**4%
*“Value and nice design”*
**Size-Overall**3%
*“the sizing is accurate”*
**Durability**2%
*“Great colors very durable”*
**Assembly/Installation**2%
*“simple to set up”*
### **What buyers complain about **
**Durability**11%
*“Broke instantly”*
**Quality-Overall**8%
*“Cheap Quality”*
**Size-Overall**8%
*“These are small candies”*
**Battery Life**6%
*“battery doesnt last long”*
**Brightness/Shine/Glow**5%
*“Not very bright”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Functionality-Overall**4%
*“It never worked”*
**Ease Of Use**4%
*“awkward to use”*
**Assembly/Installation**3%
*“Difficult to set up”*
**Strength**3%
*“They aren't the sturdiest”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**11%
**Brightness/Shine/Glow**9%
**Value For Money**8%
**Color**8%
**Functionality-Overall**7%
**Quality-Overall**5%
**Bulb Flicker/Dimming/Color**4%
**Defective Material/Parts**4%
**Material Quality**2%
## **Common questions**
- **Is hanging stars profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 93 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hanging stars niche?**
- 76 brands and 95 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in hanging stars?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.0%.
- **When does demand for hanging stars peak?**
- Demand peaks in Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hanging stars niche?**
- Listings span $3.84–$40.35; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.
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