---
title: "Trend — hand soap variety pack - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/hand-soap-variety-pack/trend"
last_updated: "2026-08-05T18:40:14.913Z"
locale: en
meta:
  description: "Niche score 42/100 · $55K/yr market · 77K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $55K/yr market · 77K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — hand soap variety pack - Flapen"
---

# **hand soap variety pack**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 34Conversion 61Competition 43Returns 97Price range 51Avg price 61Brand share 33Review moat 24Quality gap 25

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.34**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.51–$26.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,504.19**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$55K**

$55K/yr · 77K searches

## Trend