---
title: "Halloween Wreath — $313K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/halloween-wreath"
last_updated: "2026-08-11T10:16:50.591Z"
locale: en
meta:
description: "Niche score 74/100 · $313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 74/100 · $313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Halloween Wreath — $313K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween wreath**
**Worth a look**
Shows demand growing +279.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 99Conversion 8Competition 94Returns 70Price range 82Avg price 95Brand share 95Review moat 79Quality gap 70
**Growth**
**Incredible****+279.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$27.34**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$4.35–$69.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****426.59**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$313K**
$313K/yr · 1.7M searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, halloween wreath is a $313K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 74/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween wreath market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$820K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#6,393**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **77%**
- **Out of stock**
- **36.1%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**37%**
Top 20: 73%
**Top-5 click share**
**21%**
Top 20: 49%
**Open market**
**59%**
- Valery Madelyn16% - Suncalla8% - Tirdkid5% - ORIENTAL CHERRY4% - UREYMX4% - HipTree4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +279.8% search growth over the last 90 days.
250K150KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 92.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/halloween-wreath/trend)
## **Top halloween wreath search terms**
- **halloween wreath**858K/yr+649.6%0.4% conv. - **halloween wreaths for front door**358K/yr+526.1%0.4% conv. - **black wreath**72K/yr+37.8%0.6% conv. - **halloween door wreath**158K/yr+426.5%0.3% conv. - **halloween wreaths**80K/yr+621.6%0.3% conv. - **gothic wreath**10K/yr+18.5%0.2% conv. - **halloween reef**26K/yr+815.0%0.3% conv. - **witch wreath**13K/yr+79.0%0.0% conv. - **black wreaths for front door**19K/yr-15.9%1.2% conv. - **black door wreath**7K/yr+0.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/halloween-wreath/search-terms)
## **Top halloween wreath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$13K6%$19K8%$25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Valery Madelyn 18 Pumpkin Halloween Wreath for Front Door Decor**Valery Madelyn**$38.57**4.5★84 rev](https://www.amazon.com/dp/B0DTHYB7WQ) [2**Halloween Decorations Black Cat Half-Moon Wreath with Black Rose & Berry**Tirdkid**$24.56**3.9★97 rev](https://www.amazon.com/dp/B0FBLSP4B5) [3**Suncalla 23.6 Inch Halloween Crow Wreath for Front Door with Artificial Moss Leaves Crow Raven Door Wreath Garland Halloween Decorations for Outdoor Indoor Wall Window Home Party**Suncalla**$29.40**2.2★3 rev](https://www.amazon.com/dp/B0GXYRYG9N) [4**Ureymx 20 Artificial Forsythia Wreath Spring Summer Fall Winter Wreaths for Front Door with Berries Silk Leaves Wreath for Halloween Decorations Porch Wall Window Indoor Outdoor Home Decor (Black)**UREYMX**$24.17**4.3★213 rev](https://www.amazon.com/dp/B0DF3QMR73) [5**Fun Express 26 Light Up Black Bat Wreath LED Halloween Door Decoration**Fun Express**$29.34**4.4★246 rev](https://www.amazon.com/dp/B07H7VCYSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halloween Decorations Black Cat Half-Moon Wreath with Black Rose & Berry**Tirdkid**$24.56**97 rev2w ago](https://www.amazon.com/dp/B0FBLSP4B5) [**Suncalla 20 Black Halloween Artificial Wreath - Halloween Cedar Wreath Spooky Party Decorations for Front Door Indoor Outdoor Wall Window Porch**Suncalla**$49.38**1 rev2mo ago](https://www.amazon.com/dp/B0H2THCVGK) [**Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath**ORIENTAL CHERRY**$47.50**9 rev3mo ago](https://www.amazon.com/dp/B0GYX6917M) [**Nztze 22 Halloween Wreath for Front Door Gothic Halloween Decor Indoor**Nztze**$29.77**19 rev3mo ago](https://www.amazon.com/dp/B0GYNMH7YX) [**Suncalla 23.6 Inch Halloween Crow Wreath for Front Door with Artificial Moss Leaves Crow Raven Door Wreath Garland Halloween Decorations for Outdoor Indoor Wall Window Home Party**Suncalla**$29.40**3 rev3mo ago](https://www.amazon.com/dp/B0GXYRYG9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath**ORIENTAL CHERRY**$47.50**5.0★**▲ 988%**](https://www.amazon.com/dp/B0GYX6917M) [**Suncalla Halloween Skull Wreath Black Glitter Branch Artificial Wreath for Front Door 16 Inch Spooky Halloween Decor Skull Top Hat Striped Bow Decor for Home Party Wall Porch Gothic Holiday Decoration**Suncalla**$34.04**0.0★**▲ 986%**](https://www.amazon.com/dp/B0GTVH8CKM) [**Suncalla 23.6 Inch Halloween Crow Wreath for Front Door with Artificial Moss Leaves Crow Raven Door Wreath Garland Halloween Decorations for Outdoor Indoor Wall Window Home Party**Suncalla**$29.40**2.2★**▲ 970%**](https://www.amazon.com/dp/B0GXYRYG9N) [**Suncalla 20 Black Halloween Artificial Wreath - Halloween Cedar Wreath Spooky Party Decorations for Front Door Indoor Outdoor Wall Window Porch**Suncalla**$49.38**5.0★**▲ 969%**](https://www.amazon.com/dp/B0H2THCVGK) [**Fall Decor - Fall Wreaths for Front Door - 24 Inch Plum Leaves Wreath**ORIENTAL CHERRY**$30.16**4.4★**▲ 943%**](https://www.amazon.com/dp/B0GVH7YL72)
**~~View all trending →~~**
## **What buyers say about halloween wreath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“look well made”*
**Color**10%
*“Colors are so beautiful”*
**Strength**9%
*“Feels sturdy, love the little magnets, looks great on the door”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Value For Money**6%
*“Definitely worth the price”*
**Size-Overall**6%
*“Good size”*
**Design-Overall**5%
*“The craftsmanship is great”*
**Embellishment/Embroidery Quality**4%
*“Lots of embellishments”*
**Efficiency**3%
*“Works well as described”*
**Brightness/Shine/Glow**3%
*“add a great ambient glow”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Faulty adhesive”*
**Size-Overall**12%
*“A little small for a large front door”*
**Quality-Overall**8%
*“Bad quality”*
**Strength**6%
*“eventually fell off”*
**Functionality-Overall**6%
*“didnt sustain the wreath”*
**Durability**6%
*“lasted an hour before falling”*
**Value For Money**4%
*“as is, it should honestly be cheaper”*
**Advertised Vs Actual Product**3%
*“picture is very misleading”*
**Color**3%
*“Too dark”*
**Add-Ons/Attachments**1%
*“They didn't stay attached for very long”*
### **Top return reasons **
**Size-Overall**33%
**Adhesion/Stickiness**12%
**Functionality-Overall**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Value For Money**5%
**Defective Material/Parts**4%
**Material Quality**3%
**Color**2%
**Durability**2%
## **Common questions**
- **Is halloween wreath profitable to sell on Amazon United States?**
- The niche generates $313K/yr across 101 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is +279.8%. Flapen's verdict: Worth a look (74/100).
- **How competitive is the halloween wreath niche?**
- 64 brands and 73 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in halloween wreath?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for halloween wreath peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 92.1× the quietest.
- **What does it cost to enter the halloween wreath niche?**
- Listings span $4.35–$69.31; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.
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