---
title: "Halloween Party Invitations — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/halloween-party-invitations"
last_updated: "2026-08-11T07:31:29.278Z"
locale: en
meta:
description: "Niche score 59/100 · $23K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $23K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Party Invitations — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween party invitations**
**Worth a look**
Shows a thin review moat (38 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 96Conversion 39Competition 81Returns 84Price range 32Avg price 37Brand share 87Review moat 98Quality gap 22
**Review moat**
**Incredible****37.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+138.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.49**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.80–$19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$23K**
$23K/yr · 70K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween party invitations is a $23K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween party invitations market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$42K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#4,291**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **66%**
- **Out of stock**
- **26.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**34%**
Top 20: 86%
**Open market**
**47%**
- QZJ14% - JarThenaAMCS12% - ZYQFN9% - gisgfim7% - HEYINSHEN6% - Nuckxy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +138.2% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 112.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/halloween-party-invitations/trend)
## **Top halloween party invitations search terms**
- **halloween party invitations**19K/yr+204.4%1.4% conv. - **halloween invitations**14K/yr+183.9%1.3% conv. - **halloween invitations adult**5K/yr+156.1%0.0% conv. - **halloween birthday invitations**14K/yr+30.6%0.9% conv. - **halloween party invites**4K/yr+239.2%1.7% conv. - **halloween birthday party invitations**5K/yr+57.4%1.9% conv. - **halloween party invitations kids**4K/yr-39.3%0.0% conv. - **halloween invitations kids**4K/yr-18.8%7.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/halloween-party-invitations/search-terms)
## **Top halloween party invitations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6866%$1K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QZJ Vintage Halloween Party Invitations Supplies with Envelopes Set of 20 Skeleton Party Invites Fill in Blank Double Sided**QZJ**$9.85**4.2★20 rev](https://www.amazon.com/dp/B0FDFNB4LV) [2**ZYQFN Spooktacular Halloween Party Invitations 20 Neon Glow Halloween Invitation Cards 4x6 with Envelopes Cute Ghost & Pumpkin Design Fun Costume Party Supplies.(119)**ZYQFN**$5.27**4.0★1 rev](https://www.amazon.com/dp/B0FLND7RGX) [3**gisgfim 80PCS Halloween Party Invitations with Envelopes Vintage Halloween Fill In Black Invites Scary Skull Invitations Horror Halloween Party Ticket Invitations for Birthday Baby Shower Supplies**gisgfim**$11.02**4.6★36 rev](https://www.amazon.com/dp/B0DDXCTJPB) [4**HEYINSHEN 20 Sets Halloween Birthday Invitations for Kids Adult Halloween Party Invitations with Envelopes Cute Ghost Pumpkin Black Cat Bat Castle Invitation Cards for Birthday Party Supplies**HEYINSHEN**$7.07**5.0★11 rev](https://www.amazon.com/dp/B0DGKNZPNN) [5**JarThenaAMCS 25 Sets Halloween Party Invitations with Envelopes Stickers Beige Black Pumpkin Skull Spider Invites for Halloween Celebration 5 x 7 Inch**JarThenaAMCS**$12.46**4.8★6 rev](https://www.amazon.com/dp/B0FJMBTHV6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIZIBAFF Halloween Party Invitation Cards with Envelopes - 12 Pack Bloody Skull Halloween Invitations for Adults Kids - 5 x 7 Inch Birthday Invitations for Haunted House Scary Holiday Party Favors**BIZIBAFF**$6.36**11 rev11mo ago](https://www.amazon.com/dp/B0FN6Z5ZS5) [**ZYQFN Spooktacular Halloween Party Invitations 20 Neon Glow Halloween Invitation Cards 4x6 with Envelopes Cute Ghost & Pumpkin Design Fun Costume Party Supplies.(119)**ZYQFN**$5.27**1 rev11mo ago](https://www.amazon.com/dp/B0FLND7RGX) [**SIXEIGHT Vintage Halloween Party Invitations Cute Ghost Halloween Invitations for Boys Girls 25 Pack Retro Invite Cards with Envelopes Wedding Birthday Baby Shower Party Decorations-E11**SIXEIGHT**$11.68**5 rev11mo ago](https://www.amazon.com/dp/B0FLQC7ZN6) [**XZMBQ Halloween Party Invitations20 Spooky 4x6 Cards with Envelopes Vintage Bat & Pumpkin Design Halloween Invitation Kit for Costume Party.(175)**XZMBQ**$9.71**2 rev11mo ago](https://www.amazon.com/dp/B0FKMRH8YB) [**JarThenaAMCS 25 Sets Halloween Party Invitations with Envelopes Stickers Beige Black Pumpkin Skull Spider Invites for Halloween Celebration 5 x 7 Inch**JarThenaAMCS**$12.46**6 rev1y ago](https://www.amazon.com/dp/B0FJMBTHV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZYQFN Spooktacular Halloween Party Invitations 20 Neon Glow Halloween Invitation Cards 4x6 with Envelopes Cute Ghost & Pumpkin Design Fun Costume Party Supplies.(119)**ZYQFN**$5.27**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0FLND7RGX) [**XZMBQ Halloween Party Invitations20 Spooky 4x6 Cards with Envelopes Vintage Bat & Pumpkin Design Halloween Invitation Kit for Costume Party.(175)**XZMBQ**$9.71**5.0★**▲ 724%**](https://www.amazon.com/dp/B0FKMRH8YB) [**Weifuju Halloween Costume Birthday Party Invitations for Adults Halloween Birthday Invitations Spooky Ghost Invite Cards 20 Invites with Envelopes (4x6)**Weifuju**$6.98**4.8★**▲ 647%**](https://www.amazon.com/dp/B0D83RSTKF) [**QAMEGX 20 Pcs Nightmare Christmas party Invitation Cards Halloween Party Invitation Cards For Boys Girls Black Birthday Party Invitations With Sticker Labels 20 Envelope Gifts For Kid**QAMEGX**$12.89**5.0★**▲ 302%**](https://www.amazon.com/dp/B0FG82LSP9) [**Halloween Spooktacular Party Invitation Cards Gothic Skull Theme 20 Invites With Envelopes Double-Sided Fill In Style Invitations Halloween Dress Up Party Favor Decorations And Supplies - 03**JCVUK**$9.88**4.4★**▲ 167%**](https://www.amazon.com/dp/B0C99BFFB4)
**~~View all trending →~~**
## **What buyers say about halloween party invitations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**63%
*“Cute and Great Quality”*
**Strength**13%
*“the cardstock is sturdy enough that it doesn't feel flimsy”*
**Design-Overall**13%
*“the design is cute without being overly scary”*
**Storage Capacity**13%
*“There is plenty of room to fill in all the party details”*
### **What buyers complain about **
**Writing Experience**100%
*“- I think the only down side is the space given for writing”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Size-Overall**33%
**Value For Money**33%
## **Common questions**
- **Is halloween party invitations profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +138.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the halloween party invitations niche?**
- 25 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in halloween party invitations?**
- Top complaints mined from reviews: Writing Experience. The return rate is 1.5%.
- **When does demand for halloween party invitations peak?**
- Demand peaks in Sep–Oct; the busiest month runs 112.0× the quietest.
- **What does it cost to enter the halloween party invitations niche?**
- Listings span $4.80–$19.84; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.
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