---
title: "Half Circle Rug — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/half-circle-rug"
last_updated: "2026-08-11T06:42:12.275Z"
locale: en
meta:
description: "Niche score 53/100 · $119K/yr market · 696K searches/yr · $21.15 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $119K/yr market · 696K searches/yr · $21.15 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Half Circle Rug — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **half circle rug**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 28Growth 32Conversion 10Competition 88Returns 34Price range 86Avg price 90Brand share 95Review moat 49Quality gap 58
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.15**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$8.80–$61.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,576.19**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$119K**
$119K/yr · 696K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, half circle rug is a $119K/yr Amazon United States market (696K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **half circle rug market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$127K–$169K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**37%**
Top 20: 74%
**Top-5 click share**
**27%**
Top 20: 54%
**Open market**
**60%**
- jinchan15% - BEQHAUSE9% - OLANLY5% - RORA4% - Savi Home3% - KIBAGA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +5.6% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/half-circle-rug/trend)
## **Top half circle rug search terms**
- **half circle rug**143K/yr+2.0%0.4% conv. - **half circle door mat**80K/yr+18.6%0.8% conv. - **half circle bath mat**89K/yr+10.6%0.6% conv. - **half moon rug**76K/yr-11.1%0.6% conv. - **semi circle rug**46K/yr+3.4%0.5% conv. - **half round rug**32K/yr-11.0%0.4% conv. - **semi circle door mat**22K/yr+24.7%0.8% conv. - **half circle door mat outdoor**18K/yr-2.1%0.8% conv. - **semi circle bath mat**25K/yr+6.5%0.4% conv. - **half circle bathroom rug**24K/yr+11.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/half-circle-rug/search-terms)
## **Top half circle rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**jinchan 2x3 Half Circle Floral Vintage Washable Accent Entryway Rug Green**jinchan**$23.99**4.6★391 rev](https://www.amazon.com/dp/B0F2DSW1CG) [2**BEQHAUSE Dirt Trapper Door Mat 17 x 30 Half Circle Non Slip Rugs Taupe**BEQHAUSE**$17.02**4.6★646 rev](https://www.amazon.com/dp/B0FMRGQ4WR) [3**OLANLY Half Circle Front Door Mat Outside 29.5x17 All-Season Rubber Doormat**OLANLY**$10.97**4.3★12,931 rev](https://www.amazon.com/dp/B0D1VBMNXM) [4**RORA Half Circle Door Mat Front Door Mat Outside Entrance Welcome Mat 17x30**RORA**$21.95**4.5★327 rev](https://www.amazon.com/dp/B0F6XYCTHD) [5**Echaprey Half Round Non-Slip Kitchen Bath Doormat Floor Rug Mat Small Camel**Echaprey**$13.63**4.2★1,723 rev](https://www.amazon.com/dp/B078SQKL51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Half Circle Reversible Crochet Bathmat 22X42 Olive Green 100% Cotton Scalloped Bath Mat Anti?Skid Soft & Absorbent Bathroom Rug for Shower Tub & Entryway**Savi Home**$21.32**319 rev3mo ago](https://www.amazon.com/dp/B0G2C9GXFD) [**INSULLER Door Mat 30 x 17 Half Circle Non Slip Washable Entry Rug Low Profile Absorbent Doormat for Front Door Back Door Entryway Kitchen Soft Semicircle Indoor Floor Mat Khaki**INSULLER**$17.02**81 rev5mo ago](https://www.amazon.com/dp/B0GLG2CM2P) [**jinchan 2x3 Vintage Floral Half Round Rug Washable Entryway Rug Blue**jinchan**$22.56**1,860 rev6mo ago](https://www.amazon.com/dp/B0G7H5SDYK) [**jinchan 2x3 Washable Half Circle Entryway Rug Vintage Botanical Blue/Pink**jinchan**$24.03**293 rev6mo ago](https://www.amazon.com/dp/B0G6CVDH8G) [**BEQHAUSE Dirt Trapper Door Mat 17 x 30 Half Circle Non Slip Rugs Taupe**BEQHAUSE**$17.02**646 rev8mo ago](https://www.amazon.com/dp/B0FMRGQ4WR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Half Circle Reversible Crochet Bathmat 22X42 Olive Green 100% Cotton Scalloped Bath Mat Anti?Skid Soft & Absorbent Bathroom Rug for Shower Tub & Entryway**Savi Home**$21.32**4.4★**▲ 239%**](https://www.amazon.com/dp/B0G2C9GXFD) [**Reyox Chenille Half Circle Bath Mat Sage Green 1.3 x 2.0 Feet**Reyox**$16.40**4.5★**▲ 200%**](https://www.amazon.com/dp/B0D1CFS3YF) [**jinchan 2x3 Vintage Floral Half Round Rug Washable Entryway Rug Blue**jinchan**$22.56**4.4★**▲ 195%**](https://www.amazon.com/dp/B0G7H5SDYK) [**INSULLER Door Mat 30 x 17 Half Circle Non Slip Washable Entry Rug Low Profile Absorbent Doormat for Front Door Back Door Entryway Kitchen Soft Semicircle Indoor Floor Mat Khaki**INSULLER**$17.02**4.4★**▲ 189%**](https://www.amazon.com/dp/B0GLG2CM2P) [**jinchan 2x3 Washable Half Circle Entryway Rug Vintage Botanical Blue/Pink**jinchan**$24.03**4.6★**▲ 90%**](https://www.amazon.com/dp/B0G6CVDH8G)
**~~View all trending →~~**
## **What buyers say about half circle rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“This mat is great quality”*
**Color**14%
*“Beautiful colors”*
**Size-Overall**11%
*“Fit perfect”*
**Advertised Vs Actual Product**7%
*“Accurate description”*
**Design-Overall**5%
*“Very cool colorful design”*
**Value For Money**5%
*“Good value”*
**Durability**5%
*“Durable mat”*
**Soft Feel**5%
*“It is soft to touch”*
**Ease Of Cleaning**4%
*“keep my floor clean”*
**Thickness**3%
*“Great rug just the right amount of thickness”*
### **What buyers complain about **
**Size-Overall**21%
*“doesn't fit”*
**Quality-Overall**10%
*“Average quality”*
**Thickness**7%
*“Wish it was thicker”*
**Durability**7%
*“it is not durable”*
**Color**6%
*“Color is a bit off”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Thin**3%
*“Too thin”*
**Value For Money**2%
*“Over priced”*
**Material Quality**2%
*“Cheap material”*
**Suitable For Outdoor**2%
*“Will not hold up outside”*
### **Top return reasons **
**Size-Overall**57%
**Color**13%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**4%
**Thickness**3%
**Thin**3%
**Strength**1%
**Functionality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is half circle rug profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 96 tracked products. 8 of 29 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the half circle rug niche?**
- 57 brands and 65 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in half circle rug?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.3%.
- **When does demand for half circle rug peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the half circle rug niche?**
- Listings span $8.80–$61.60; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 1,576 reviews — the moat a new listing must climb.
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