---
title: "Griswold Cast Iron Skillet — $298K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/griswold-cast-iron-skillet"
last_updated: "2026-08-11T04:50:30.081Z"
locale: en
meta:
description: "Niche score 33/100 · $298K/yr market · 100K searches/yr · $119.14 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 33/100 · $298K/yr market · 100K searches/yr · $119.14 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Griswold Cast Iron Skillet — $298K/yr Amazon US Niche (2026) - Flapen"
---
# **griswold cast iron skillet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 31Competition 17Returns 61Price range 35Avg price 69Brand share 0Review moat 47Quality gap 40
**Avg price**
**Good****$119.14**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$298K**
$298K/yr · 100K searches
**Review moat**
**Okay****1,819.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$15.98–$255.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, griswold cast iron skillet is a $298K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **griswold cast iron skillet market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$238K–$298K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Field Company92% - Hardmill4% - COOKLIFE1% - Lodge1% - Lancaster Cast Iron1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/griswold-cast-iron-skillet/trend)
## **Top griswold cast iron skillet search terms**
- **field company cast iron skillet**37K/yr-25.1%2.1% conv. - **field cast iron skillet**21K/yr-16.6%1.7% conv. - **field company cast iron**14K/yr-39.4%1.5% conv. - **field cast iron**10K/yr-4.2%2.0% conv. - **field company**6K/yr+0.3%1.8% conv. - **field skillet**5K/yr-16.5%2.7% conv. - **field skillet cast iron**8K/yr-60.2%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/griswold-cast-iron-skillet/search-terms)
## **Top griswold cast iron skillet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$89K40%$119K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Field Company No.10 Large Cast Iron Skillet 11.6-Inch Pre-Seasoned Pan for 4+ Servings Lighter & Smooth Made in USA**Field Company**$200.81**4.4★346 rev](https://www.amazon.com/dp/B0CGW3P4VS) [2**Field Company No.6 Small Cast Iron Skillet 8.38-Inch Pre-Seasoned Pan for 12 Servings Lighter & Smooth Made in USA**Field Company**$130.66**4.4★346 rev](https://www.amazon.com/dp/B0CGW48C3G) [3**Field Company No.8 Medium Cast Iron Skillet 10.25-Inch Pre-Seasoned Pan for 24 Servings Lighter & Smooth Made in USA**Field Company**$154.53**4.4★346 rev](https://www.amazon.com/dp/B0C62Z1MTW) [4**Field Cast Iron Starter Set -10.25 Inch Cast Iron Skillet with Cleaning Kit: Natural Fiber Brush Chain Mail Scrubber & Organic Seasoning Oil Lightweight Preseasoned Made in USA Vintage Design**Field Company**$195.55**4.6★50 rev](https://www.amazon.com/dp/B0C7SX1H6J) [5**Field Company No.4 Mini Cast Iron Skillet Extra-Small 6.75-Inch One-Egg Pan Pre-Seasoned Made in USA**Field Company**$95.27**4.4★346 rev](https://www.amazon.com/dp/B0CGW2TFSV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Field Company No.5 Cast Iron Chef Skillet 7.5-Inch Curved Wall Egg Pan Pre-Seasoned for 12 Servings Lighter & Smooth Made in USA**Field Company**$124.12**1 rev6mo ago](https://www.amazon.com/dp/B0GM2CRVBR) [**COOKLIFE 10 Inch Lightweight Pre-Seasoned Cast Iron Skillet Smooth Fry Pan**COOKLIFE**$61.79**122 rev1y ago](https://www.amazon.com/dp/B0DMDT81D2) [**Cast Iron Seasoning Oil Organic Grapeseed Sunflower & Beeswax Blend for Conditioning & Restoring Cookware by Field Company**Field Company**$15.98**215 rev2y ago](https://www.amazon.com/dp/B0CGYT9MK3) [**Field Company 10-Inch Round Cast Iron Griddle No.9 Flat Top Lightweight & Smooth Preseasoned with Organic Oil Made in USA Non-Toxic Vintage Design Cooks French Toast Hash Browns & Sliders**Field Company**$181.02**19 rev2y ago](https://www.amazon.com/dp/B0CGWMRRVL) [**Field Company Brown Leather Handle Cover - USA Made Vegetable-Tanned Heat Protection for Field Company Cast Iron Skillets**Field Company**$28.85**27 rev2y ago](https://www.amazon.com/dp/B0CGZ51FTQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Field Company No.5 Cast Iron Chef Skillet 7.5-Inch Curved Wall Egg Pan Pre-Seasoned for 12 Servings Lighter & Smooth Made in USA**Field Company**$124.12**5.0★**▲ 679%**](https://www.amazon.com/dp/B0GM2CRVBR) [**Leather Cast Iron Pan Handle Cover (Standard 4.5)**Hardmill**$19.92**4.7★**▲ 444%**](https://www.amazon.com/dp/B07234J2NT) [**Lancaster Cast Iron Lightweight Cast Iron Skillet - 10.5 Pre-Seasoned Frying Pan Made in USA**Lancaster Cast Iron**$170.16**4.6★**▲ 430%**](https://www.amazon.com/dp/B097QC2WBY) [**COOKLIFE 10 Inch Lightweight Pre-Seasoned Cast Iron Skillet Smooth Fry Pan**COOKLIFE**$61.79**4.3★**▲ 112%**](https://www.amazon.com/dp/B0DMDT81D2) [**Field Company No.12 Extra-Large Cast Iron Skillet 13.4-Inch Pre-Seasoned Pan for 68 Servings Lighter & Smooth Made in USA**Field Company**$255.05**4.4★**▲ 70%**](https://www.amazon.com/dp/B0CGW56NGN)
**~~View all trending →~~**
## **What buyers say about griswold cast iron skillet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Value For Money**9%
*“Good for the price”*
**Cooking Experience**9%
*“Happy cooking”*
**Size-Overall**6%
*“Fits good”*
**Ease Of Cleaning**5%
*“cleans easily”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Grip**4%
*“good grip too”*
**Durability**3%
*“feels incredibly durable”*
**Weight Light**3%
*“And its lighter and easier to handle”*
### **What buyers complain about **
**Quality-Overall**9%
*“May just be some poor quality control with seasoning”*
**Value For Money**9%
*“expensive”*
**Weight Heavy**8%
*“This one was xtrely heavy”*
**Adhesion/Stickiness**7%
*“Definitely not non stick”*
**Advertised Vs Actual Product**6%
*“Its not what they said”*
**Handle Quality**6%
*“upon opening I saw the handle had broken off taking part of the pan with it”*
**Rusts/Corrodes**6%
*“The pan will rust if after you wash”*
**Cooking Experience**4%
*“I just purchased a 7 1/2 to cook eggs it sucks”*
**Size-Overall**4%
*“the handle cover didn't fit”*
**Weight Light**3%
*“Not as light as I had hoped”*
### **Top return reasons **
**Size-Overall**34%
**Weight Heavy**27%
**Rusts/Corrodes**8%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Handle Quality**2%
**Scratch Resistance**1%
**Quality-Overall**1%
## **Common questions**
- **Is griswold cast iron skillet profitable to sell on Amazon United States?**
- The niche generates $298K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the griswold cast iron skillet niche?**
- 5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in griswold cast iron skillet?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Weight Heavy. The return rate is 2.6%.
- **When does demand for griswold cast iron skillet peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the griswold cast iron skillet niche?**
- Listings span $15.98–$255.05; the average listing price is $119.14 (sweet spot $15–$100). The average incumbent carries 1,819 reviews — the moat a new listing must climb.
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