---
title: "Grinch Plates — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/grinch-plates"
last_updated: "2026-08-06T02:39:36.737Z"
locale: en
meta:
description: "Niche score 33/100 · $31K/yr market · 236K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $31K/yr market · 236K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grinch Plates — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **grinch plates**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 16Conversion 9Competition 33Returns 44Price range 73Avg price 84Brand share 49Review moat 95Quality gap 23
**Review moat**
**Great****103.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.68**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.46–$41.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 236K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, grinch plates is a $31K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grinch plates market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$149K–$187K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,857**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **36%**
- **Out of stock**
- **54.3%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**18%**
- The Grinch30% - Lenox17% - Arosche11% - FYSUIMU10% - Fun Express8% - Generic7% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 155.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/grinch-plates/trend)
## **Top grinch plates search terms**
- **grinch plates**88K/yr-19.0%1.1% conv. - **grinch plates and napkins**29K/yr-18.3%1.0% conv. - **grinch paper plates**37K/yr-39.1%1.3% conv. - **grinch party plates**11K/yr-19.8%1.9% conv. - **grinch paper plates and napkins**11K/yr-9.1%0.5% conv. - **grinch christmas plates**11K/yr+62.1%0.0% conv. - **grinch birthday plates**5K/yr-45.7%3.3% conv. - **grinch tableware**9K/yr-21.6%0.0% conv. - **grinch plates and napkins party supplies**11K/yr-21.7%0.9% conv. - **grinch disposable plates**4K/yr+28.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/grinch-plates/search-terms)
## **Top grinch plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grinch Christmas Naughty & Nice Party Supply Set - Disposable Paper Desert Plates - Serves 16**The Grinch**$10.00**4.6★464 rev](https://www.amazon.com/dp/B07ZY9R5XH) [2**Arosche 96-Piece Green Christmas Party Supplies Set: 24 Disposable Paper Plates (9 Dinner 7 Dessert) 24 Napkins 24 Paper Cups (9oz) Merry Christmas Winter Holiday Tableware Decor**Arosche**$15.18**4.5★15 rev](https://www.amazon.com/dp/B0FRL8WX64) [3**FYSUIMU 144 Pcs Christmas Tableware Sets Serves 24 Guests Xmas Green Red White Dots Plates Napkins Cups Fork Knife Disposable Dinnerware for Baby Shower Birthday Party Supplies**FYSUIMU**$21.21**5.0★2 rev](https://www.amazon.com/dp/B0FPWX9X5T) [4**Lenox 898093 Merry Grinchmas Tidbit Plates Service For 4 Assorted Christmas Dishes Dinnerware Set Holiday**Lenox**$26.07**4.7★27 rev](https://www.amazon.com/dp/B0DVXH7SJT) [5**Lenox Dinnerware Set Merry Grinchmas Accent Plates Service for 4 Porcelain Accent plates Microwave Safe and Dishwasher Safe for Pasta Salad and Dinner Christmas Decoration (Assorted 4 Pieces)**Lenox**$41.33**4.6★34 rev](https://www.amazon.com/dp/B0DVX3BGR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**101 PCS Grinchmas Plate Set Christmas Tableware Set for Christmas Party Supplies Birthday Party Decoration**Generic**$22.39**109 rev10mo ago](https://www.amazon.com/dp/B0FS1GMJFH) [**Arosche 96-Piece Green Christmas Party Supplies Set: 24 Disposable Paper Plates (9 Dinner 7 Dessert) 24 Napkins 24 Paper Cups (9oz) Merry Christmas Winter Holiday Tableware Decor**Arosche**$15.18**15 rev10mo ago](https://www.amazon.com/dp/B0FRL8WX64) [**FYSUIMU 144 Pcs Christmas Tableware Sets Serves 24 Guests Xmas Green Red White Dots Plates Napkins Cups Fork Knife Disposable Dinnerware for Baby Shower Birthday Party Supplies**FYSUIMU**$21.21**2 rev10mo ago](https://www.amazon.com/dp/B0FPWX9X5T) [**Elyxio Christmas Candy Swirls Paper Plates Peppermint 7in Dessert Plate**Elyxio**$13.83**6 rev11mo ago](https://www.amazon.com/dp/B0FNMBJXTR) [**Havawish 96 Pcs Red and Green Christmas Birthday Plates and Napkins Set Christmas Candy Tableware Set Red and Green Happy Birthday Plates and Napkins with Forks for Xmas Candy Party Supplies**Havawish**$18.82**36 rev12mo ago](https://www.amazon.com/dp/B0FK4BPJ5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FYSUIMU 144 Pcs Christmas Tableware Sets Serves 24 Guests Xmas Green Red White Dots Plates Napkins Cups Fork Knife Disposable Dinnerware for Baby Shower Birthday Party Supplies**FYSUIMU**$21.21**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FPWX9X5T) [**Grinch Lunch Napkin - Party Supplies - 16 Pieces**Fun Express**$5.46**4.7★**▲ 846%**](https://www.amazon.com/dp/B083MX4W4Z) [**Grinch Beverage Napkin - Party Supplies - 16 Pieces**Fun Express**$9.90**4.4★**▲ 727%**](https://www.amazon.com/dp/B083N455PB) [**Elyxio Christmas Candy Swirls Paper Plates Peppermint 7in Dessert Plate**Elyxio**$13.83**4.7★**▲ 297%**](https://www.amazon.com/dp/B0FNMBJXTR) [**Havawish 96 Pcs Red and Green Christmas Birthday Plates and Napkins Set Christmas Candy Tableware Set Red and Green Happy Birthday Plates and Napkins with Forks for Xmas Candy Party Supplies**Havawish**$18.82**4.6★**▲ 167%**](https://www.amazon.com/dp/B0FK4BPJ5Q)
**~~View all trending →~~**
## **What buyers say about grinch plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“napkins were good quality”*
**Color**22%
*“Beautiful colors”*
**Value For Money**12%
*“great price point for all the pieces you need”*
**Durability**7%
*“Adorable and durable”*
**Baking**5%
*“Great set of small festive dishes”*
**Locally Manufactured**5%
**Size-Overall**3%
*“it fitted our table like a glove”*
**Brightness/Shine/Glow**3%
*“Bright and cute”*
**Advertised Vs Actual Product**2%
*“They're as advertised”*
### **What buyers complain about **
**Value For Money**33%
*“Waste of money”*
**Hard Feel**20%
*“Napkins were a bit stiff”*
**Thickness**7%
*“thin”*
**Certifications**5%
*“You can tell this isn't 100% officially licensed”*
**Smell**5%
*“There was a slight plastic-y smell when I opened the package”*
**Design-Overall**5%
*“I was afraid the design would be pixelated or worse than it looks in the picture”*
### **Top return reasons **
**Size-Overall**55%
**Value For Money**13%
**Advertised Vs Actual Product**9%
**Design-Overall**6%
**Strength**3%
**Scratch Resistance**3%
**Quality-Overall**3%
**Assembly/Installation**3%
**Thickness**2%
**Material Quality**2%
## **Common questions**
- **Is grinch plates profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the grinch plates niche?**
- 11 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in grinch plates?**
- Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 3.5%.
- **When does demand for grinch plates peak?**
- Demand peaks in Nov–Dec; the busiest month runs 155.6× the quietest.
- **What does it cost to enter the grinch plates niche?**
- Listings span $5.46–$41.33; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.
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