---
title: "Grinch Figures — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/grinch-figures"
last_updated: "2026-08-10T05:24:15.056Z"
locale: en
meta:
description: "Niche score 55/100 · $357K/yr market · 409K searches/yr · $63.72 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $357K/yr market · 409K searches/yr · $63.72 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Grinch Figures — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **grinch figures**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Market size 54Growth 53Conversion 17Competition 95Returns 70Price range 45Avg price 88Brand share 31Review moat 90Quality gap 18
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Review moat**
**Great****199.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$63.72**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$357K**
$357K/yr · 409K searches
**Growth**
**Good****+25.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.72–$195.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, grinch figures is a $357K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grinch figures market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$382K–$510K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#11,935**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **16%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**188**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 50%
**Open market**
**10%**
- Department 5649% - Enesco23% - Bioworld6% - Playset5% - SOHLFTR4% - Generic3% - Open — no brand owns it (14 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 43.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/grinch-figures/trend)
## **Top grinch figures search terms**
- **jim shore grinch**56K/yr+34.9%0.5% conv. - **grinch figurines**63K/yr+28.0%1.1% conv. - **department 56 grinch**21K/yr+59.0%0.8% conv. - **grinch village department 56**15K/yr+70.1%1.3% conv. - **grinch village**40K/yr+29.0%1.0% conv. - **jim shore grinch figurines**11K/yr+50.1%0.9% conv. - **dept 56 grinch**11K/yr-44.8%1.0% conv. - **whoville christmas village**35K/yr+104.0%0.8% conv. - **department 56 grinch village**15K/yr+26.0%2.3% conv. - **grinch figures**16K/yr+28.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/grinch-figures/search-terms)
## **Top grinch figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$14K6%$21K8%$29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Seuss The Grinch Rubber 16.5 EVA Molded Gummy Tote**Bioworld**$56.19**4.7★202 rev](https://www.amazon.com/dp/B0FWN1X5FH) [2**Christmas Playset with Character Figures and Accessories**Playset**$21.58**4.0★366 rev](https://www.amazon.com/dp/B07KDD1PGC) [3**Department 56 Dr. Seuss Grinch Village The Who-Hash Factory Light Up Building 8.25 Inch Multicolor**Department 56**$144.62**5.0★1 rev](https://www.amazon.com/dp/B0FC3Y8DQ8) [4**Whoville Miser Bath Playset Figure Set with Cindy Lou Who Max and Friends**Generic**$20.76**4.0★161 rev](https://www.amazon.com/dp/B0CLZGT7PF) [5**Department 56 Dr. Seuss Grinch Village Accessories Grinch Max and Cindy Lou-Who Figurine Set 3pc Set Various Sizes Multicolor**Department 56**$24.38**4.4★658 rev](https://www.amazon.com/dp/B0052GAV88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Department 56 Dr. Seuss Grinch Village Accessories Who-Ville Friends and Neighbors 3-Piece Figurine Set Various Sizes Multicolor**Department 56**$70.36**0 rev4mo ago](https://www.amazon.com/dp/B0GTC3ZJYT) [**Department 56 Dr. Seuss Grinch Village Who-Ville Candy Cane Twisters Light Up Building 7 Inch Multicolor**Department 56**$195.92**0 rev4mo ago](https://www.amazon.com/dp/B0GHJ46CCK) [**Dr. Seuss The Grinch Rubber 16.5 EVA Molded Gummy Tote**Bioworld**$56.19**202 rev9mo ago](https://www.amazon.com/dp/B0FWN1X5FH) [**48Pcs Mini Christmas Collectible Dolls Figurines Christmas Tree Hanging Ornament Gifts for Xmas Goodie Bag Stuffers Winter New Year Holiday Party Favors Decorations**SOHLFTR**$26.62**220 rev10mo ago](https://www.amazon.com/dp/B0FSZQ82Y7) [**24Pcs Mini Christmas Collectible Dolls Figurines Tree Hanging Ornament Gifts for Xmas Goodie Bag Stuffers Winter New Year Holiday Party Favors Decorations**SOHLFTR**$17.21**220 rev10mo ago](https://www.amazon.com/dp/B0FSZPQP8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Department 56 Dr. Seuss Grinch Village Accessories Who-Ville Friends and Neighbors 3-Piece Figurine Set Various Sizes Multicolor**Department 56**$70.36**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GTC3ZJYT) [**Department 56 Dr. Seuss Grinch Village Who-Ville Candy Cane Twisters Light Up Building 7 Inch Multicolor**Department 56**$195.92**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GHJ46CCK) [**Department 56 Dr. Seuss Grinch Village The Who-Hash Factory Light Up Building 8.25 Inch Multicolor**Department 56**$144.62**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FC3Y8DQ8) [**Dr. Seuss The Grinch Rubber 16.5 EVA Molded Gummy Tote**Bioworld**$56.19**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FWN1X5FH) [**Enesco Dr. Seuss Grinch by Jim Shore Max and Cindy-Lou Who Storybook Lit Figurine 6.25 Inch Multicolor**Enesco**$89.51**5.0★**▲ 215%**](https://www.amazon.com/dp/B0FPC4ZP29)
**~~View all trending →~~**
## **What buyers say about grinch figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Gifting Purpose**10%
*“Great for Gifting”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**9%
*“great price”*
**Size-Overall**8%
*“Right size”*
**Fun/Entertainment Experience**7%
*“Great toy”*
**Collectibles**7%
*“Such a fun addition to our collection”*
**Color**4%
*“good colour and quality”*
**Design-Overall**4%
*“Accurate designs”*
**Soft Feel**2%
*“So cute and soft”*
### **What buyers complain about **
**Size-Overall**50%
*“This was definitely bigger than I thought”*
**Quality-Overall**16%
*“Cheap”*
**Value For Money**9%
*“Definitely not worth $16.00”*
**Durability**6%
*“the grinch broke in one day as the neck is super thin”*
**Handle Quality**6%
*“Missing a handle”*
**Advertised Vs Actual Product**3%
*“Barely resemble what it claims”*
### **Top return reasons **
**Size-Overall**29%
**Defective Material/Parts**18%
**Value For Money**14%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Product Condition**5%
**Compatibility-Overall**3%
**Adhesion/Stickiness**2%
**Material Quality**1%
**Strap/String Quality**1%
## **Common questions**
- **Is grinch figures profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 98 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the grinch figures niche?**
- 20 brands and 188 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in grinch figures?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.2%.
- **When does demand for grinch figures peak?**
- Demand peaks in Nov–Dec; the busiest month runs 43.1× the quietest.
- **What does it cost to enter the grinch figures niche?**
- Listings span $7.72–$195.92; the average listing price is $63.72 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.
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