---
title: "Search terms — grid - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/grid/search-terms"
last_updated: "2026-08-10T17:06:11.516Z"
locale: en
meta:
  description: "Niche score 58/100 · $627K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 58/100 · $627K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — grid - Flapen"
---

# **grid**

**Worth a look**

Shows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 36Conversion 16Competition 80Returns 39Price range 56Avg price 88Brand share 89Review moat 74Quality gap 60

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$64.33**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****533.79**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$627K**

$627K/yr · 761K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$9.69–$161.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms